Why Vital Farms Stock Is Plunging Today

Source The Motley Fool

Key Points

  • Vital Farms announced that it hopes to grow its sales from $712 million over the last year to $2 billion by 2030.

  • However, management adjusted 2026 revenue guidance downward as the company implements a new ordering system.

  • Ultimately, this should prove to be a temporary headwind, and Vital Farms offers investors considerable upside.

  • 10 stocks we like better than Vital Farms ›

Shares of leading pasture-raised egg producer Vital Farms, Inc. (NASDAQ: VITL) dropped 9% Tuesday as of noon ET. The public benefit corporation (PBC) held its investor day presentation on Dec. 16 and announced a new long-term goal to reach $2 billion in sales by 2030.

This would imply a roughly 20% revenue growth rate annually through 2030 and is a marked step up from its existing goal to reach $1 billion in sales by 2027 (which management still believes it is on track for).

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now, when you join Stock Advisor. See the stocks »

A crate of 10 eggs, with each having been boiled for different lengths of time to show the differences between each length of time.

Image source: Getty Images.

So why is Vital Farms stock dropping today?

Despite these encouraging longer-term goals, management announced that revenue would only be $760 million this year -- far short of analysts' expectations of $776 million. While this guidance may seem alarming, the bulk of the slowdown stems from Vital Farms' switch to a new enterprise resource planning system, which will impact fourth-quarter results.

This should prove to be a temporary disruption, however, so I think the sell-off is somewhat short-sighted, especially with Vital Farms' stock now down nearly 40% from its 52-week high.

Is Vital Farms a buy?

Vital Farms has quickly become the leading brand in pasture-raised eggs in the United States. Working with 575 family farms across the "pasture belt" of the U.S., the company focuses on sustainable farming and the ethical treatment of its suppliers' animals. Furthermore, as a PBC, Vital Farms focuses on the long-term and strives to create win-win situations for all its stakeholders, including farmers, consumers, the environment, retail locations, crew members, and shareholders.

Currently trading at just 24 times earnings -- despite growing sales by 34% annually over the last five years and by 37% in its latest quarter -- Vital Farms is an intriguing growth stock to watch. If the company can grow its sales by 150% as its 2030 projections suggest, Vital Farms could be a steal at today's valuation -- especially as healthier food options continue to gain importance among U.S. customers.

Should you buy stock in Vital Farms right now?

Before you buy stock in Vital Farms, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Vital Farms wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $505,695!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,080,694!*

Now, it’s worth noting Stock Advisor’s total average return is 962% — a market-crushing outperformance compared to 193% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of December 16, 2025.

Josh Kohn-Lindquist has no position in any of the stocks mentioned. The Motley Fool recommends Vital Farms. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
U.S. November Nonfarm Payrolls: What Does the Rare "Weak Jobs, Strong Economy" Mix Mean for U.S. Equities?1. IntroductionAfter retreating from the late-October highs, U.S. equities embarked on a bottoming rebound in mid-to-late November, a trend driven by the interplay of multiple factors. That said, it i
Author  TradingKey
10 hours ago
1. IntroductionAfter retreating from the late-October highs, U.S. equities embarked on a bottoming rebound in mid-to-late November, a trend driven by the interplay of multiple factors. That said, it i
placeholder
Senate Delays Crypto Market Structure Hearings to Early 2026The Senate Banking Committee has postponed cryptocurrency market structure hearings until 2026, citing ongoing bipartisan negotiations.
Author  Mitrade
14 hours ago
The Senate Banking Committee has postponed cryptocurrency market structure hearings until 2026, citing ongoing bipartisan negotiations.
placeholder
Bitcoin Slides 5% as Sellers Lean In — Can BTC Reclaim $88,000?Bitcoin has dropped back below $88,000 after rolling over from $90,500, with price still trading under the 100-hour Simple Moving Average. The sell-off found a floor at $85,151, and BTC is now consolidating near that base, but rebounds are facing pressure from a bearish trend line around $89,000. Bulls need to retake $88,000–$89,000 to ease downside risk; failure to do so keeps $85,500–$85,000 and then $83,500 in play, with $80,000 as the deeper “line in the sand.” Bitcoin (BTC) is back in damage-control mode after a sharp pullback wiped out recent gains. The price failed to reclaim the $90,000–$90,500 band, rolled over, and slid through $88,500 before briefly dipping under $87,000. Buyers did show up around $85,000, but the rebound so far looks more like stabilization than a clear trend reversal. Bitcoin dips hard, finds a bid near $85,000(h3) BTC’s latest move lower began when it couldn’t build follow-through above $90,000 and $90,500. Once that upside stalled, sellers took control and pushed price down through $88,500. The slide accelerated enough to spike below $87,000, but the market didn’t free-fall. Bulls defended the $85,000 zone, printing a low at $85,151. Since then, Bitcoin has been consolidating below the 23.6% Fibonacci retracement of the drop from the $93,560 swing high to the $85,151 low — a clue that the bounce is still shallow and that sellers haven’t fully backed off yet. Structurally, BTC is still on the back foot: It’s trading below $88,000, and It remains below the 100-hour Simple Moving Average, keeping short-term trend pressure pointed downward. Resistance is layered, and $89,000 is the problem area(h3) If bulls try to turn this into a recovery, they’ll have to climb through multiple ceilings in quick succession. First, BTC faces resistance around $87,150, followed by a more meaningful barrier near $87,500. From there, the market’s attention snaps back to $88,000 — the level BTC just lost and now needs to reclaim. A close back above $88,000 would improve the tone, but it doesn’t solve the bigger issue: there’s a bearish trend line on the hourly BTC/USD chart (Kraken feed) with resistance near $89,000, which also lines up with the next technical hurdle. If BTC can push through $89,000 and hold, the rebound could extend toward $90,000, with follow-through targets at $91,000 and $91,500. But until price clears that $88,000–$89,000 zone, rallies are at risk of being sold rather than chased. If BTC fails to reclaim resistance, the downside path is clear(h3) The near-term bear case is simple: if Bitcoin can’t climb back above the $87,000 area and keep traction, sellers may attempt another leg lower. Support levels line up like this: Immediate support: $85,500 First major support: $85,000 Next support: $83,500 Then $82,500 in the near term Below that, the major “don’t break this” level is still $80,000. If BTC slips under $80,000, the risk of acceleration to the downside increases significantly — not because it’s magic, but because it’s the kind of psychological and structural level that tends to trigger forced de-risking. Indicators: momentum still leans bearish(h3) The intraday indicators aren’t offering much comfort yet: Hourly MACD is losing pace in the bearish zone. Hourly RSI remains below 50, suggesting sellers still have the upper hand on short timeframes. So while the $85,000 defense held for now, the market hasn’t flipped bullish — it’s just stopped bleeding.
Author  Mitrade
17 hours ago
Bitcoin has dropped back below $88,000 after rolling over from $90,500, with price still trading under the 100-hour Simple Moving Average. The sell-off found a floor at $85,151, and BTC is now consolidating near that base, but rebounds are facing pressure from a bearish trend line around $89,000. Bulls need to retake $88,000–$89,000 to ease downside risk; failure to do so keeps $85,500–$85,000 and then $83,500 in play, with $80,000 as the deeper “line in the sand.” Bitcoin (BTC) is back in damage-control mode after a sharp pullback wiped out recent gains. The price failed to reclaim the $90,000–$90,500 band, rolled over, and slid through $88,500 before briefly dipping under $87,000. Buyers did show up around $85,000, but the rebound so far looks more like stabilization than a clear trend reversal. Bitcoin dips hard, finds a bid near $85,000(h3) BTC’s latest move lower began when it couldn’t build follow-through above $90,000 and $90,500. Once that upside stalled, sellers took control and pushed price down through $88,500. The slide accelerated enough to spike below $87,000, but the market didn’t free-fall. Bulls defended the $85,000 zone, printing a low at $85,151. Since then, Bitcoin has been consolidating below the 23.6% Fibonacci retracement of the drop from the $93,560 swing high to the $85,151 low — a clue that the bounce is still shallow and that sellers haven’t fully backed off yet. Structurally, BTC is still on the back foot: It’s trading below $88,000, and It remains below the 100-hour Simple Moving Average, keeping short-term trend pressure pointed downward. Resistance is layered, and $89,000 is the problem area(h3) If bulls try to turn this into a recovery, they’ll have to climb through multiple ceilings in quick succession. First, BTC faces resistance around $87,150, followed by a more meaningful barrier near $87,500. From there, the market’s attention snaps back to $88,000 — the level BTC just lost and now needs to reclaim. A close back above $88,000 would improve the tone, but it doesn’t solve the bigger issue: there’s a bearish trend line on the hourly BTC/USD chart (Kraken feed) with resistance near $89,000, which also lines up with the next technical hurdle. If BTC can push through $89,000 and hold, the rebound could extend toward $90,000, with follow-through targets at $91,000 and $91,500. But until price clears that $88,000–$89,000 zone, rallies are at risk of being sold rather than chased. If BTC fails to reclaim resistance, the downside path is clear(h3) The near-term bear case is simple: if Bitcoin can’t climb back above the $87,000 area and keep traction, sellers may attempt another leg lower. Support levels line up like this: Immediate support: $85,500 First major support: $85,000 Next support: $83,500 Then $82,500 in the near term Below that, the major “don’t break this” level is still $80,000. If BTC slips under $80,000, the risk of acceleration to the downside increases significantly — not because it’s magic, but because it’s the kind of psychological and structural level that tends to trigger forced de-risking. Indicators: momentum still leans bearish(h3) The intraday indicators aren’t offering much comfort yet: Hourly MACD is losing pace in the bearish zone. Hourly RSI remains below 50, suggesting sellers still have the upper hand on short timeframes. So while the $85,000 defense held for now, the market hasn’t flipped bullish — it’s just stopped bleeding.
placeholder
AUD/USD remains depressed below mid-0.6600s; downside seems limited ahead of US NFP reportThe AUD/USD pair attracts some sellers for the fourth straight day on Tuesday and trades around the 0.6630 region, down just over 0.10%, during the Asian session.
Author  FXStreet
18 hours ago
The AUD/USD pair attracts some sellers for the fourth straight day on Tuesday and trades around the 0.6630 region, down just over 0.10%, during the Asian session.
placeholder
Macro Analysts: Hawkish Japan Could Push Bitcoin Below $70KAnalysts predict Bitcoin may face further declines towards the $70,000 mark if the Bank of Japan raises interest rates as expected.
Author  Mitrade
Yesterday 05: 48
Analysts predict Bitcoin may face further declines towards the $70,000 mark if the Bank of Japan raises interest rates as expected.
goTop
quote