After over $156 trillion in trades nine years, Binance turns the spotlight on its users

Binance is currently celebrating its ninth anniversary, and the largest crypto exchange by market cap chose the occasion to publicize that its registered users have now crossed 323 million, which it calculates as roughly 43% of everyone in the world who owns cryptocurrency.

To mark the occasion, Binance is running a campaign called “Built by You” as it celebrates its users. The campaign includes up to $4.5 million in rewards, along with an interactive journey through nine landmarks in what the company calls “Binance City.”

Each of the landmarks is tied to a different part of the Binance ecosystem. 

Binance has also set a new target, three billion users, a figure that would put it ahead of the customer base of most of the world’s largest banks combined.

The company also wants to be known less as a crypto exchange and more as what it calls a financial super app.

How big is Binance now?

Per its statement, the 323 million registered users represent growth of about 7% in the first half of 2026. This puts it well ahead of every competing centralized and decentralized exchange in the space. 

Binance also said it has processed $156.4 trillion in cumulative trading volume since launch, up from $145 trillion at the end of 2025. According to the company, this figure is larger than the combined annual economic output of the United States, China, Japan, Germany and Britain.

What is driving Binance’s push beyond crypto?

Binance said its traditional finance (TradFi) products, including stock trading, ETFs and pre-IPO futures, have generated more than $80 billion in monthly trading volume since March 2026.

It launched direct stock trading globally in June, and it now has reached $1 billion in assets under management within 30 days, with more than $3 billion in cumulative trading volume.

Binance’s bStocks product, which lets users hold tokenized versions of U.S. shares that trade around the clock, has also crossed $100 million in assets under management within two weeks of launch. Binance said 47% of bStocks trading now happens outside normal U.S. market hours, which the company points to as evidence of demand for markets that never close.

“Today, 43% of all crypto holders worldwide use Binance. As the financial frontier moves toward the intersection of crypto and traditional finance, that trust becomes even more significant. Expanding beyond crypto into stocks, ETFs, and tokenized securities is part of that same commitment. Users deserve access to global markets, and we intend to give it to them,” Richard Teng, Binance’s co-chief executive officer, said in the release.

Can Binance really reach 3 billion users?

According to Binance, over 741 million people currently own crypto worldwide.

It pointed out that when the company started operations in 2017, fewer than 6 million people held crypto. So, the sector has grown by over 12,000% in less than one decade. With that growth rate, it is not surprising that Binance believes more people will own crypto in the coming years, and given its current position in the market, its goal may not be far off.

There are also the online brokerage accounts that exist worldwide, and with the more traditional stock trading finding its way into crypto exchanges, more users may find their way onto the platform.

Quoting those figures, Binance Co-CEO Yi He stated that what they have recorded in users is not just growth but a “shift in how the world accesses finance,” adding that they are only at the beginning.