BeInCrypto Expands Content Experience with New Homepage and Article Features

Crypto audiences don’t read the way they used to. They scan, they watch, and they move fast. Our latest updates to the homepage and article pages are a direct response to that reality; introducing a dedicated video block, new social media CTAs, and UI improvements across both surfaces. This builds on last year’s full site redesign across all 26 global domains, and takes it further.

What’s new at a glance

• Video block: A dedicated section for video content, now placed prominently on article pages
• Social media CTAs: New call-to-action elements connecting editorial content to BeInCrypto’s social channels
• UI improvements: Visual hierarchy and layout updates across both the homepage and article pages, reinforcing the mobile-first approach from the September redesign

Built For How People Read Today

According to Vlada Morhunova, Product Manager at BeInCrypto, internal analytics revealed a clear split between how desktop and mobile users navigate the site.

“Desktop users tend to navigate more deliberately. They browse categories, use search, and explore related content. Mobile users behave more like scanners, relying heavily on what’s immediately visible on the page. With mobile accounting for the majority of our global traffic, we needed the homepage and article page layouts to serve that scanning behavior more effectively.”

The homepage and article pages were the clear priority. They are the two highest-traffic touchpoints across the entire product, where returning readers land and where most new visitors arrive from search and social. “If we improve the experience here,” Morhunova notes, “it lifts virtually every engagement metric across the board.”

Video is Now a First-class Format

The most visible change is the dedicated video block on article pages. It responds to a well-documented shift in how audiences consume information online.

According to Statista and DataReportal data from Q2 2025, 94.6% of internet users worldwide now watch online videos on a monthly basis. 

Figure 1: Share of internet users watching online videos in Q2 2025 (Source: Statista / DataReportal Q2 2025)

The shift from traditional to digital viewing has reached a milestone: in May 2025, streaming overtook the combined share of broadcast and cable television for the first time ever in the US, accounting for 44.8% of total TV viewing. By December 2025 that share had climbed to a record 47.5% (Nielsen The Gauge, January 2026). 

Figure 2: US streaming share of total TV viewing, January 2026 (Source: Nielsen The Gauge)

The shift is just as visible in the news sector. According to the Reuters Institute Digital News Report 2025 the proportion of people consuming video news globally jumped from 67% to 75% in just two years, with social video rising from 52% in 2020 to 65% in 2025. 

Figure 3: Global video news consumption growth, 2025 (Source: Reuters Institute Digital News Report)

At BeInCrypto’s Executive Council earlier this year, senior leaders from Bitpanda, Dune, and Libertex worked through the same signals: SimilarWeb data presented at the session showed that average monthly web traffic to the top 1,000 sites has declined more than 11% over five years. These homepage and article page updates are a product of that direction, not a reaction to it.

“Video is no longer a secondary format for us,” says Morhunova. “We’re investing significantly in video production, and the new designs reflect that by surfacing video content much earlier in the user journey. The goal is for video to be a natural part of how users consume crypto news on BeInCrypto.”

Social CTAs: Extending the Reader’s Journey

New call-to-action blocks across article pages connect editorial content to BeInCrypto’s social channels, creating more touchpoints beyond the article itself.

According to the Reuters Institute Digital News Report 2025, social media and video have now displaced television as the primary news source in the US for the first time. Pew Research Center data from September 2025 adds further detail: one in five US adults now regularly get news on TikTok, up from just 3% in 2020; the fastest growth of any platform Pew has studied for news consumption. 

• YouTube and Facebook are the top two platforms for news overall, with 35% and 38% of US adults getting news there regularly (Pew Research Center, August 2025). 

Figure 4: US adults regularly getting news on each platform (%), August-September 2025 (Source: Pew Research Center)

This is not a trend unique to BeInCrypto. According to Meltwater and We Are Social’s Digital 2026 report (October 2025), social media ads are now the top driver of brand awareness for internet users aged 16 to 34, ahead of both search engines and TV advertising. The platforms where people discover content are the same platforms where they discover brands. Building stronger connections between editorial and social is how media outlets stay relevant in that environment.

Part of a Broader Roadmap

The September 2025 redesign established the platform architecture. This update addresses the content surfaces that matter most. What comes next goes further: expanded markets and TradFi data widgets, the next phase of the Experts Network pages, and continued improvements across all 26 language editions.

“We’re systematically modernizing BeInCrypto’s frontend architecture to be faster, more modular, and better suited to the diverse global audience we serve,” says Morhunova.

BeInCrypto reaches millions of monthly readers across 26 languages. These updates are part of a continuous investment in the product experience that underpins that reach, and a signal to partners that the platform is evolving to match where audiences are going.