Binance Launches Meme Rush Platform, Reigniting the Meme Coin Frenzy

TradingKey – Binance introduces its exclusive Meme Rush platform, sparking renewed interest in meme coins — but risks remain high.

On Thursday, October 9, Binance (BNB) announced the launch of the “Meme Rush” platform, available exclusively through Binance Wallet. The platform allows users with non-custodial Binance wallet addresses to participate in early-stage meme coin launches and trading.

On October 7, the meme token Binance Life debuted and quickly surged. By October 8, it had broken past $0.50, reaching a market cap of $500 million — rekindling the meme coin craze.

Recently, a wave of Chinese-language meme coins has emerged, with Binance-themed tokens gaining particular traction among investors. Popular examples include Xiao An Assistant, Binance Exclusive, BNBHolder, and Binance Vision.

However, this meme coin cycle bears resemblance to the earlier “animal coin” era, where early adopters saw outsized gains while latecomers suffered steep losses. Many of these tokens eventually collapsed in value, serving as a cautionary tale for retail participants.

While Meme Rush offers access to early-stage hype, investors should remain vigilant — meme coins are notoriously volatile, and speculative mania often ends in sharp reversals.