Sweetgreen is down 86% from its peak in late 2024.
According to third-party data, the company returned to positive same-store traffic in the second quarter.
Sweetgreen still has a lot of long-term growth potential, and sentiment toward the stock could easily flip.
It's an understatement to say Sweetgreen (NYSE: SG) has stumbled recently.
The fast-casual salad chain has plunged since it peaked in late 2024, down 86%. Almost everything that could go wrong for the salad slinger has.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
Same-store sales have turned sharply negative as concerns about high food prices, a change to its loyalty program, and persistent inflation have all weighed on results. Additionally, the company surprised investors when it sold Spyce, the business containing the Infinite Kitchen, though it retained the right to use that technology, which helps automate food prep.
Showing how bad things have gotten for Sweetgreen, same-store sales fell 12.8% in the first quarter, and revenue was down 2.9% to $161.5 million, as the company continues to open new stores.
However, even as the stock has languished, there are signs that it could be turning the corner.
Image source: Sweetgreen.
Earlier this year, Sweetgreen introduced wraps as a lower-priced option to push back on complaints that its menu had gotten too expensive and to give customers a handheld option. The move rounds out its menu and, with bowls and wraps, gives it a similar offering to Chipotle and Cava, two top fast-casual chains.
According to some anecdotal observations and third-party data, the wraps appear to be driving a comeback. Placer.ai, a location intelligence platform that estimates foot traffic for national restaurants and retailers, found that Sweetgreen's same-store traffic turned positive in the second quarter after falling in every month since at least last July. Following an 8.4% decline in March, according to Placer, same-store visits were down 2.9% in April, then up 1% in May, and 3.9% in June.
Placer's data for the first quarter seemed to underestimate the decline in traffic, which was down 11.2%, so investors should take the numbers with a grain of salt, but the trend is clear. Store traffic dramatically improved in the second quarter, and that clearly bodes well for the business.
In addition to the tailwind from the wraps, Sweetgreen is also lapping a change in its loyalty program that turned off some customers, so comparable sales should benefit as that headwind rolls off.
Sweetgreen is priced like a broken stock, but it still has promising growth ahead, and the last few quarters could prove to be a temporary setback. The stock trades at a price-to-sales ratio of just 1, and though it's not currently profitable, profits shouldn't be far away if it can get back to steady comparable sales growth. Sweetgreen's guidance calls for just that, and the Placer.ai data shows the company appears to be ahead of the curve.
If it can deliver positive comps in its second-quarter report on Aug. 6, or just report that it exited the quarter with positive comps, the stock could rip higher. After all, this is still a popular chain, with average sales per restaurant still exceeding $2.5 million.
Before you buy stock in Sweetgreen, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Sweetgreen wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $377,990!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,269,518!*
Now, it’s worth noting Stock Advisor’s total average return is 896% — a market-crushing outperformance compared to 206% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
See the 10 stocks »
*Stock Advisor returns as of July 27, 2026.
Jeremy Bowman has positions in Cava Group, Chipotle Mexican Grill, and Sweetgreen. The Motley Fool has positions in and recommends Cava Group and Chipotle Mexican Grill. The Motley Fool recommends Sweetgreen and recommends the following options: short September 2026 $35 calls on Chipotle Mexican Grill. The Motley Fool has a disclosure policy.