Strategy is backing to buying BTC with 4,225 Bitcoin purchase

Strategy (MSTR) resumed its crypto purchasing status quo, adding another 4,225 BTC to its treasury. MSTR acquired the new coins below all-time price before the recent rally above $122,000. 

Michael Saylor’s firm resumed its weekly BTC purchasing operations after a pause at the end of Q2. Strategy added 4,225 BTC to its treasury, buying just ahead of a new series of BTC records. The average purchase price was at $111,127, raising the average acquisition price to $71,268. 

Strategy has acquired 4,225 BTC for ~$472.5 million at ~$111,827 per bitcoin and has achieved BTC Yield of 20.2% YTD 2025. As of 7/13/2025, we hodl 601,550 $BTC acquired for ~$42.87 billion at ~$71,268 per bitcoin. $MSTR $STRK $STRF $STRDhttps://t.co/HhlFIy1m3H

— Strategy (@Strategy) July 14, 2025

In total, Strategy now holds 601,550 BTC, still behind the BlackRock IBIT ETF’s 700K+ coins.

This time, the BTC buying round was financed with sales of all types of Strategy stock, a mix of common and preferred shares. The bulk of funding came from placing MSTR shares for $330.9M. With the added sales of STRF, STRK, and STRD, Strategy had $472.3M for the current BTC operation. 

The weekly purchase was anticipated after the executive chairman Michael Saylor hinted at more buying to come. 

The latest share placement and addition to the treasury was announced on a day of BTC records, where the coin briefly rose as high as $123,000. 

The effect of Strategy on the price of BTC is becoming more subdued, as more corporate players are joining with regular or sporadic purchases. This time, Strategy’s announcement arrived a few hours after Metaplanet announced the addition of 797 BTC to its treasury. 

Strategy motivates other buyers

Other companies have also drawn attention to their holdings and shares today. The Blockchain Group added another 29 BTC to its portfolio, in its usual approach of smaller acquisitions with no fixed schedule. 

DigitalX added another 109 BTC at $118,010 per coin, demonstrating the readiness to buy even at the new peak prices. 

KULR Tech joined the list of companies holding over 1,000 BTC after its latest purchase of 90 BTC. 

The British company TAO Alpha added 28 BTC, its treasury-initiating purchase. The company’s initial goal is to add 100 BTC. 

Treasury companies are still buying almost daily, with new ones starting with small additions. Despite the warnings, adding BTC is seen as a store of value, showing that a reserve playbook for Bitcoin is becoming even more widely accepted. 

MSTR charts a new yearly peak

MSTR shares have completely recovered from the slump in Q2, despite warnings of dilution. The recent BTC rally was reflected by MSTR, which rose to a peak for 2025. 

MSTR expanded to $434.58, rising over 44% for the year to date. In the short term, MSTR is expected to rally to over $450 and continue to its previous peak above $540. 

The price moves of MSTR are seen as a proxy for BTC, with the expectation for a hike to $130,000. However, BTC price moves also boost demand for MSTR, which varies on a weekly basis. The recent market excitement and records boosted demand for all of Strategy’s share types. 

STRK traded at $122.50, near its peak for 2025. STRF was at $122.38, while the newest addition, STRD reached $95, again near its highest price for the year to date. The latest stock and crypto price moves continue to demonstrate the feedback loop that Strategy has created. 

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