Rivian (NASDAQ: RIVN) stock is priced at a bargain versus other electric car stocks like Tesla and Lucid Group. Shares trade at just 3 times sales versus nearly 7 times sales for Lucid and just over 12 times sales for Tesla. A lot of this discount is due to investor concerns over lackluster sales growth in recent quarters.
But looking ahead, Rivian's sales have the potential to explode.
Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue »
Image source: Rivian.
There are two things every EV manufacturer hopes to achieve long-term. The first is to reach positive gross margins. This means that the firm is making money on every car it sells when compared to the cost involved in manufacturing the vehicle. The second milestone is to release a "mass market" vehicle. That is, a vehicle considered affordable by the broader car-buying market, typically priced under $50,000.
Rivian has already achieved the first milestone. Over the past two quarters, it has managed positive gross margins for the first time in company history. Looking ahead, it could achieve the second milestone by early next year. That's when management aims to start production of three new mass-market vehicles.
The significance of these launches cannot be understated. Today, more than 90% of Tesla's vehicle sales come from its two affordable models: the Model Y and Model 3. When Rivian's new models start shipping to customers, expect two things. First, sales growth will likely surge, just as Tesla's did when it released its mass market vehicles. Second, gross margins will improve even further thanks to greater operating scale.
The result -- surging sales growth with improved profitability -- should be a game changer for Rivian stock, which is currently priced at a discount to its peers. It may take a couple of years for this sales growth and profitability improvement to fully take hold, but once it does, expect Rivian shares to respond very positively given the current discounted valuation.
Before you buy stock in Rivian Automotive, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Rivian Automotive wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $649,102!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $882,344!*
Now, it’s worth noting Stock Advisor’s total average return is 996% — a market-crushing outperformance compared to 174% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.
See the 10 stocks »
*Stock Advisor returns as of June 9, 2025
Ryan Vanzo has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Tesla. The Motley Fool has a disclosure policy.