Why Apple Stock Rallied Today

Source The Motley Fool

Key Points

  • Apple is on the hunt for new chip suppliers.

  • A foldable iPhone could also boost the company's profits.

  • 10 stocks we like better than Apple ›

Shares of Apple (NASDAQ: AAPL) rose on Thursday, following reports that the iPhone maker was gearing up for a lucrative new product launch.

Apple's logo is superimposed on an iPhone.

Image source: The Motley Fool.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now, when you join Stock Advisor. See the stocks »

Foldable iPhones could make their debut early next year

Apple is reportedly planning to launch at least five new iPhone models in the first half of 2027, according to Nikkei Asia. That includes a foldable, premium-priced "iPhone Ultra" model.

Apple is said to have boosted its production goal for its new foldable phones to 10 million units, up from a prior target of about 8 million.

The iPhone Ultra could carry a price tag of roughly $2,500, according to market intelligence firm IDC, and as high as $3,000 with increased storage.

Hunting for cheaper memory

Apple is also reportedly seeking a better deal on memory chips. To do so, it's attempting to source them from Chinese chipmakers ChangXin Memory Technologies (CXMT) and Yangtze Memory Technologies (YMTC), according to Bloomberg.

Apple was recently forced to raise prices for Macs and iPads to offset the soaring costs of memory and other components.

If Apple can broaden its production network, it could help to ease supply shortages. Lower memory and other input costs would also bolster Apple's profit margins.

Should you buy stock in Apple right now?

Before you buy stock in Apple, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Apple wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $400,101!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,212,683!*

Now, it’s worth noting Stock Advisor’s total average return is 911% — a market-crushing outperformance compared to 208% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of July 2, 2026.

Joe Tenebruso has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Markets in 2026: Will gold, Bitcoin, and the U.S. dollar make history again? — These are how leading institutions thinkAfter a turbulent 2025, what lies ahead for commodities, forex, and cryptocurrency markets in 2026?
Author  Insights
Dec 25, 2025
After a turbulent 2025, what lies ahead for commodities, forex, and cryptocurrency markets in 2026?
placeholder
ECB Policy Outlook for 2026: What It Could Mean for the Euro’s Next MoveWith the ECB likely holding rates steady at 2.15% and the Fed potentially extending cuts into 2026, EUR/USD may test 1.20 if Eurozone growth proves resilient, but weaker growth and an ECB pivot could pull the pair back toward 1.13 and potentially 1.10.
Author  Mitrade
Dec 26, 2025
With the ECB likely holding rates steady at 2.15% and the Fed potentially extending cuts into 2026, EUR/USD may test 1.20 if Eurozone growth proves resilient, but weaker growth and an ECB pivot could pull the pair back toward 1.13 and potentially 1.10.
placeholder
Gold climbs to $5,050 as Fed-driven USD weakness offsets positive risk tone ahead of US NFPGold (XAU/USD) attracts some dip-buyers following the previous day's modest slide and climbs back above the $5,050 level during the Asian session on Wednesday.
Author  FXStreet
Feb 11, Wed
Gold (XAU/USD) attracts some dip-buyers following the previous day's modest slide and climbs back above the $5,050 level during the Asian session on Wednesday.
placeholder
Gold declines below $4,500 on stalled US-Iran ceasefire talks, US NFP data loomsGold price (XAU/USD) edges lower to near $4,470 during the early Asian session on Friday. The precious metal remains volatile amid ongoing geopolitical turmoil. Traders will closely monitor the developments surrounding the US-Iran peace deal and the US May employment report later on Friday. 
Author  FXStreet
Jun 05, Fri
Gold price (XAU/USD) edges lower to near $4,470 during the early Asian session on Friday. The precious metal remains volatile amid ongoing geopolitical turmoil. Traders will closely monitor the developments surrounding the US-Iran peace deal and the US May employment report later on Friday. 
placeholder
Japanese Yen recovers sharply from 40-year low as intervention bets trigger short-coveringThe USD/JPY pair comes under intense selling pressure and plummets to the 161.00 neighborhood heading into the European session on Thursday, snapping a three-day winning streak to the highest since 1986 set the previous day.
Author  FXStreet
19 hours ago
The USD/JPY pair comes under intense selling pressure and plummets to the 161.00 neighborhood heading into the European session on Thursday, snapping a three-day winning streak to the highest since 1986 set the previous day.
goTop
quote