BARK (BARK) Q2 2026 Earnings Call Transcript

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Date

Monday, Nov. 10, 2025 at 8:30 a.m. ET

Call participants

• Chief Executive Officer — Matt Meeker
• Chief Financial Officer — Zahir M. Ibrahim

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Takeaways

• Total revenue -- $107 million, which exceeded the high end of BARK (NYSE:BARK)'s guidance range and was attributed to stronger than expected Direct to Consumer (DTC) results and a modest commerce timing benefit.
• Adjusted EBITDA -- Negative $1.4 million within guidance, reflecting a $1 million incremental investment in efficient growth opportunities.
• Commerce segment revenue -- $24.8 million, representing 24% of total revenue at an all-time high mix, rising 6% year over year, driven by expanded retail distribution including Walmart, Chewy, Amazon, and Costco, with the advent calendar reported sold out for the holiday season.
• BARK Air revenue -- $3.6 million, up more than 138% year over year and 54% compared to the prior quarter, supported by a 93% seat fill rate and a 99% five-star review rate.
• DTC revenue excluding BARK Air -- $78.5 million, which declined year over year primarily due to a smaller starting subscriber base and moderated marketing spend in response to tariffs and macroeconomic uncertainty.
• Gross margin -- 57.9%, which declined by 250 basis points year over year because of product mix shifts and elevated tariff-related costs; roughly $7 million in elevated tariff-related costs have been incurred year-to-date, and total elevated tariff-related costs for the year are expected to be between $12 million and $13 million.
• Operating expenses -- Marketing expense was $15.4 million, an 18% decrease year over year; shipping and fulfillment costs were $31.5 million, down about 8%; general and administrative (G&A) expense totaled $25.7 million, down over 11% due to lower headcount and continued cost discipline.
• Cash and liquidity -- BARK ended the quarter with $63 million in cash, down $22 million sequentially, attributed mainly to working capital timing, higher receivables from strong commerce sales, and inventory building.
• Debt repayment -- The $45 million convertible note was fully repaid in cash, rendering BARK debt-free for the first time as a public company; the $35 million credit facility with Western Alliance Bank was extended on competitive terms.
• Subscriber metrics -- Although total subscribers declined year over year, there was six consecutive months of increased retention and two-thirds of new subscribers chose premium Super Chewer and ComboBox products for the second straight quarter; recent subscribers are prepaying at higher rates and have higher average order value.
• Last-mile delivery -- Transitioned to Amazon for last-mile delivery, which lowered delivery costs and improved delivery speed by approximately one day per package.
• Marketing efficiency -- Customer acquisition cost reached its lowest level since fiscal 2023, with a favorable shift toward organic channels and away from paid digital advertising.
• Guidance -- For the third quarter, BARK projects total revenue of $101 million to $104 million and adjusted EBITDA between negative $5 million and negative $1 million.
• Girl Scouts partnership -- BARK received approval to participate in the Girl Scouts’ annual cookie program, with initial product shipments expected next summer, providing a significant brand exposure opportunity.
• New subscriber perks -- A new set of benefits was launched, providing up to $1,500 in annual value at no extra cost to subscribers, aimed at driving retention and loyalty.

Summary

BARK executed a full cash repayment of its $45 million convertible note, achieving a debt-free status and extending its credit facility to support future flexibility. The company reported record revenue contributions from the commerce segment and BARK Air, both experiencing significant year-over-year growth driven by expanded product distribution and high customer satisfaction. Tariff-related cost pressures and a changing revenue mix impacted gross margin, while disciplined cost controls led to lower marketing, fulfillment, and administrative expenses. New initiatives, including the transition of last-mile delivery to Amazon and the introduction of enhanced subscriber perks, were implemented to improve customer experience and retention.

• BARK reduced its cash position by $22 million primarily due to timing of receivables and inventory build in advance of the holiday season.
• CFO Zahir M. Ibrahim stated, "we expect gross margins in both DTC and commerce to improve in the balance of the year," as product sourcing shifts and price increases are planned.
• Leadership maintained a cautious outlook, providing only next-quarter guidance due to ongoing external volatility, especially concerning tariffs and supplier transitions.
• CEO Matt Meeker attributed improvements in subscriber retention to enhancements on the Shopify platform, increased customer value returned, and a shift toward more organic customer acquisition channels.
• Participation in the Girl Scouts’ annual cookie program is expected to boost brand awareness for BARK among millions of U.S. families.

Industry glossary

• BARK Air: BARK's dedicated travel service for dogs and their owners, generating standalone segment revenue.
• Super Chewer: A premium subscription line for durable, dog-specific toys with higher average order value.
• ComboBox: A bundled subscription product combining multiple BARK offerings, positioned at a premium tier.
• Shopify platform: The e-commerce infrastructure powering BARK's direct-to-consumer business operations and customer experience.

Full Conference Call Transcript

Matt Meeker: Thanks, Michael, and good morning, everyone. Midway through the year, we are on track with expectations and gaining confidence and momentum as we go. But first, I am happy to start this call with an important update. Last week, we paid off our $45 million convertible note using cash from our balance sheet. BARK, Inc. is now debt-free. We are proud of our decision and our ability to pay this off in cash rather than refinance it, which reflects our long-term confidence in the business. In addition, we extended our $35 million credit line with Western Alliance Bank, continuing a nearly decade-long partnership that gives us added flexibility on competitive terms.

Together, these actions strengthen our balance sheet and position BARK, Inc. to grow and create long-term value even in a volatile macro environment. Our confidence comes from how well we have executed on the plan we set at the start of the fiscal year to drive revenue diversification and maintain bottom-line discipline. This quarter reflects that progress, with total revenue of $107 million above the high end of our guidance range and adjusted EBITDA of negative $1.4 million within our guidance range. Adjusted EBITDA would have been stronger, but we chose to invest roughly $1 million in incremental efficient growth during the quarter, an investment we expect will pay off as the year goes on.

So let's talk about our progress this quarter on diversification and the bottom line. First, our Commerce segment delivered another standout quarter with $24.8 million in revenue, up 6% year over year and representing 24% of total revenue, an all-time high revenue mix contribution. Year to date, we are seeing strong traction across key partners, including Walmart, Chewy, Amazon, and Costco, where our popular advent calendar is already sold out for the holiday season. And speaking of Chewy and Amazon, you can now find our Bark in the Belly kibble on both of their digital shelves following an August launch.

Second, when it comes to diversification, BARK Air continues to exceed expectations, delivering $3.6 million in revenue this quarter, up more than 138% from last year and 54% from the prior quarter. We also maintained a 99% five-star review rate, which speaks volumes about the quality of experience we are delivering. This quarter, we achieved our highest gross margin driven by a 93% seat fill rate. BARK Air continues to validate the incredible demand for dog-first travel and reinforces our belief that we are solving a real problem for dog parents. And finally, as a reminder, we received the green light from the Girl Scouts to participate in their annual cookie program and will begin shipping products next summer.

This partnership represents a huge opportunity not just for revenue, but for awareness. Millions of families will see BARK, Inc. alongside one of the most iconic brands in the country, and we are thrilled to partner with the Girl Scouts. Each of these are initiatives that only BARK, Inc. can do. When we do BARK, Inc. things, we excel. So we made great progress on diversification this quarter. Now let's talk about our bottom-line performance. This has been a challenging year with tariffs, changes at the U.S. Postal Service, and a volatile macro environment. But as planned, we are emerging stronger. A meaningful milestone this quarter was moving our last-mile delivery to Amazon.

That means your BarkBox now arrives on those Amazon blue trucks. We are off to a great start with this partnership, which reduces our last-mile delivery costs and gets packages to customers about a day faster. That's a meaningful improvement to the customer experience. In addition, this quarter marked the lowest customer acquisition cost we have seen since fiscal 2023, and with that efficiency, we saw an opportunity to deploy an additional $1 million beyond our plan at a highly efficient rate to drive both short and long-term growth. And for the second quarter in a row, two-thirds of our new subscribers opted into our more premium Super Chewy and ComboBox offerings.

On top of that, we have seen six consecutive months of improvement in subscriber retention as we continue to capitalize on the Shopify platform. One driver of that progress is finding new ways to deepen our relationship with dog parents and strengthen our core offering. Last month, we launched our subscriber perks, a new membership benefit that gives BarkBox subscribers access to exclusive discounts and offers from BARK, Inc. and our partners, delivering up to $1,500 in annual value at no additional cost. It's another way we are rewarding loyalty and adding everyday value for our most engaged customers. Bringing all of that together, we acquired more new subscribers than planned, at our most efficient rate in several years.

Those subscribers are retaining longer, and with partnerships like Amazon for last-mile delivery, they will generate higher margins for us while enjoying an even better customer experience. Our brand now extends well beyond subscriptions, with strong sales across 50,000 retail locations and record passengers and revenue for BARK Air. Finally, we feel so good about our performance that we paid off our convertible debt in cash, ahead of schedule, without refinancing or selling equity to do it. Our strategy is working. We are balancing growth and profitability, expanding into new categories and channels, and doing it with a debt-free balance sheet. I am excited about what's ahead in the second half of the fiscal year.

And with that, I'll turn it over to Zahir.

Zahir M. Ibrahim: Thanks, Matt, and good morning, everyone. We have made solid progress executing our plan through 2026. We are diversifying revenue beyond our subscription business, and our profitability discipline remains strong. And as Matt highlighted, BARK, Inc. is debt-free for the first time as a public company, a tremendous milestone for our team and our shareholders. Let me walk you through the quarter in more detail. Total revenue for the second quarter was $107 million, above the high end of our guidance range. This outperformance was driven by stronger than expected DTC performance and a modest timing benefit in commerce.

Excluding BARK Air, DTC revenue was $78.5 million, down versus last year, primarily from entering the year with a smaller subscriber base and our decision to moderate marketing spend in light of tariff and macro uncertainty. However, as we saw stronger new subscriber momentum in the quarter and highly efficient acquisition costs, we leaned in and invested an incremental $1 million on marketing spend. Even with the incremental spend, total marketing expense will still be down 18% versus last year, and we expect H2 to decline at a greater pace. While total subscribers are down year over year, retention remained strong, and the customers we are acquiring today are higher value.

This improvement reflects our deliberate shift away from discount-driven acquisition toward higher-value loyal customers, supported by ongoing Shopify enhancements and initiatives like Amazon last-mile delivery. Our commerce segment delivered another strong quarter with $24.8 million in revenue, up 6% year over year and reaching 24% of total revenue. This segment continues to be a highlight, and we expect sustained growth in the years ahead as we expand both retail distribution and product assortment over time. BARK Air also continued to outperform expectations with $3.6 million in revenue, our strongest quarter yet. Consolidated gross margin was 57.9%, down 250 basis points year over year. Two primary factors impacted the quarter.

First, revenue mix as commerce and air represented the largest share of total revenue, 26.5% versus 20% last year, and second, higher tariff-related costs. Through the first half, we have incurred roughly $7 million in elevated tariff-related costs, and we expect to incur between $12 million and $13 million for the full year. Vendor pricing, productivity improvements, and the move in DTC from box to bag have partially offset these costs. In addition, in 2026, we will further mitigate these headwinds by sourcing products from other geographies and implementing a price increase in commerce. As a result, we expect gross margins in both DTC and commerce to improve in the balance of the year.

Turning to operating expenses, marketing was $15.4 million, down 18% year over year, reflecting continued discipline and a focus on efficient customer acquisition. Shipping and fulfillment expense was $31.5 million, down about 8% year over year, driven by lower DTC volume. G&A expense was $25.7 million, down over 11%, benefiting from lower headcount and ongoing cost management. Adjusted EBITDA for the quarter was negative $1.4 million, within our guidance range. As I mentioned, this includes the additional $1 million investment to acquire customers more efficiently, which we expect will contribute to near-term and long-term growth.

We ended the quarter with $63 million in cash, down $22 million sequentially, primarily due to working capital timing, including higher receivables tied to stronger commerce sales and inventory build ahead of the holiday season. We expect to exit the year with lower inventory than the prior year-end, despite carrying the impact of added tariff costs. As mentioned, we also repaid our $45 million convertible note in cash days ago, which will be reflected on our balance sheet next quarter. With the debt fully repaid and our $35 million credit facility extended, we have strengthened our financial flexibility and simplified our balance sheet.

Turning to guidance, we are continuing to maintain a cautious stance as many external variables remain fluid, including supplier transitions and tariff developments. As such, and consistent with previous quarters, we will only be providing this quarter's guidance. For the fiscal third quarter, we expect total revenue between $101 million and $104 million and adjusted EBITDA between negative $5 million and negative $1 million. In conclusion, we are in a strong position entering 2026. Revenue is tracking well to expectations, we are maintaining strong cost discipline, building strong momentum across each segment, and our gross margin should improve thanks to a number of measures we have taken this year.

We are proud to be debt-free, and with our ongoing focus on profitability and diversification, we are confident that BARK, Inc. will exit fiscal 2026 as a stronger, more resilient, and more diversified company. And with that, I'll turn the call over to the operator for Q&A.

Operator: Thank you. We will now begin the question and answer session. Your first question today comes from the line of Ryan Robert Meyers from Lake Street Capital Markets. Your line is open.

Ryan Robert Meyers: Hey, good morning, guys. Thanks for taking my questions. First one for me, congrats on getting the convertible debt paid off. So I am just curious, what kind of flexibility do you think that now provides you guys with? Are you able to go out and invest more in the business, drive more subscriber growth, drive more of the commerce business, just kind of, you know, at a high level now that you guys do not have to, you know, worry about that potential overhang, how does that really change things for you?

Matt Meeker: Hey, Ryan. This is Matt. Thanks for the question. I think you heard some of it. You know, we ended the quarter, ended September with $63 million in cash on the balance sheet, paid off $45 million, like, you get a sense of where the cash is right now, which as we have executed through the year, that has been our plan all along was to not dilute the shareholders any further by issuing equity to raise capital and pay off that debt to pay off the balance sheet as we did. Not to burden our financials with interest payments in order to service it by refinancing it.

So that has played out exactly as we hoped or even better than we hoped. And that kind of carries forward into the answer here, which is keep going. Keep executing because we are just as the year goes on, we are executing well and a little bit ahead of the plan in a pretty tumultuous environment. So we are happy about that, but not yet because of the external environment and a place to take really big swings or risks because you never know where like, in the I think in the past thirty days, the tariffs from China were 3013020%. So we really have to look around those corners and not get too far up over our skis.

So the simple answer is keep delivering, keep executing our plan, get the bottom line stronger and stronger, reinvest that back into growth as we go on. But it is keep executing.

Ryan Robert Meyers: Okay. Got it. And then I just want to circle back to commentary that you guys have provided last quarter as far as for the full year expecting to be profitable on an adjusted EBITDA basis by the end of the year. I know you guys gave the third quarter guidance. But what's your level of confidence or comfortability in kind of that full-year profitability that you guys communicated last quarter?

Zahir M. Ibrahim: I mean, that's our goal still, Ryan. And, you know, we expect to be in that ZIP code. But as Matt just said, obviously, there's a lot of volatility out there, a lot of unknowns still. Particularly in respect to tariffs also the broader consumer sentiment. So we're just bearing that in mind in terms of goal is still to deliver EBITDA positive and we expect to be somewhere in that zip code.

Ryan Robert Meyers: Okay. Got it. And then lastly, the commerce growth for the quarter, obviously nice to see that now roughly 25% or so and growing. But can you unpack kind of the growth within the commerce business? Is that just increased demand at the retailers that you are selling? Is it more products? Is it more stores? Just so we can get a sense of that business.

Zahir M. Ibrahim: Yeah. It's a combination of factors. Right? We continue to expand our toy distribution across existing customers as well as some new customers but primarily existing customers. Example, you know, we increased our footprint within Walmart in the quarter, and that will continue to benefit us in terms of growth. We continue to grow on Amazon and Chewy for the year to date. And that's just a function of product being available online, level of reviews increasing, therefore, you continue to grow in terms of your momentum on those channels. Overall, the quarter benefited slightly from timing as well, from a couple of million of orders that shifted into Q2 from Q3.

But, yes, we feel really good about the growth year to date on commerce. And expect growth in the second half of the year to continue.

Ryan Robert Meyers: Okay. Got it. Thanks for taking my questions.

Operator: Your next question comes from the line of Maria Ripps from Canaccord. Your line is open.

Maria Ripps: Great. Good morning and thanks for taking my questions. So, Matt, you talked about acquiring more new subscribers at an efficient cost and seeing improved retention. Can you maybe give us a little bit more color in terms of what's driving that? Are there any specific media channels or tactics that you would highlight? And then secondly, can you maybe talk about retention within your existing subscriber base? And at what point would you expect that to stabilize given all the improvements that you've outlined?

Matt Meeker: Let me take the first one and I wasn't quite sure I heard or understood the second. But, the first is there is a bit more of a favorable mix on channels and more short so towards organic channels. So direct customers, those that we're acquiring via our email and SMS list. So anything that would be more on the organic or brand side. So as we've ramped up some of our brand activities, we've shifted those dollars away from the meta channels, from Google channels, that seems to be paying off. Instead of paying those very high rates to acquire a customer, you pay very, very little for someone who just shows up on the platform.

So it's a more favorable mix and that seems to be pretty sustainable and should grow as time goes on. But we're happy that the rate has come down to the level it has and that there seems to be good momentum in acquisition. On the retention side, I wasn't quite sure I heard or understood the question properly.

Maria Ripps: Yeah. I was just trying to see if you can talk about retention within your existing subscriber base. And, you've talked about sort of all the improvements on the platform, so that are driving sort of high retention, at least within the new subscriber base. So I was just wondering if you can talk about retention within your existing subscriber base.

Matt Meeker: Sure. I mean, overall, we've seen retention improve each month throughout the year as a whole. Some of the newer cohorts, they're still fairly new, obviously, if we start at the beginning of the fiscal year in April, they're maybe six months in here at most. What we see is certainly higher quality in terms of they are opting more for our super chewy line, which has a higher AOV. And a pretty similar retention. They are upgrading into higher value plans, like adding an extra toy to their plan. Prepaying at higher rates, so instead of paying their six or twelve-month commitment month to month over that term, pay it all at once upfront for a discount.

All those things are really, really good. And we seem to be making just bits of improvement each month. As you mentioned, some of that is platform related. Some of that is returning value to the customer and making them happier with what we're delivering. And we still see a lot of possibility in that, especially as some of these trends continue out over time. The new, as I said, the newer customers who are in their first six months are showing pretty good signs. But they're certainly coming in at a different environment right now. So we want to see how that plays out before getting too excited about it.

Maria Ripps: Great. Thank you so much for the color.

Operator: Your next question comes from the line of Kaumil Gajrawala from Jefferies. Your line is open.

Kaumil Gajrawala: Hey guys, congratulations on being debt-free. You maybe just talk about are there areas of investment or things that you would want to do now that your balance sheet is in a different place? Or are you thinking about buybacks as it relates to cash that you'll generate in the coming?

Matt Meeker: Yeah. Similar to what I had said to Ryan, really looking at continuing to execute the plan to, as Zahir was talking about, our aim is still to be EBITDA breakeven for the year. And in a year like this, that's a real challenge. But that's still the goal. That's still the aim. While we invest in the diversification. So more of the business moving over to commerce as it has the air business, more than doubling revenue this year on a similar level of investment. And adding more services and new products into the mix.

All of that has been part of the plan, and then we are meeting with our board next week and we'll be talking about our long-range plan and the new state of our balance sheet and our investments and our plans for capital. So I'd say over the next six months or the rest of this year, execute the plan, try everything we can to keep this company on the positive side of EBITDA, and gear up and really understand what our long-term investments need to be.

Kaumil Gajrawala: Okay. Got it. You mentioned something very interesting when asked the last question on churn reducing. Is there something specific about those customers, or there's something related to your marketing or your execution that is sort of driving that?

Matt Meeker: I think it's a combination of factors. One is we've spent basically the last year getting our Shopify tools or the oriented Shopify tools or platform to do what I would call a lot of little blocking and tackling things, put those in place, that each one of them might contribute a tenth of a point, but you add up all of those and all of a sudden you've got, like, a point and a half or two points of monthly retention. And they're either, like, silent wins or silent killers depending on how you look at it, but it's a lot of platform gains that we've made throughout the year.

And there are still more of those in front of us, but we've made great progress. So that's one element of it. Another is as we've had really good wins over the years in our supply chain, and getting our cost into a much better place. We're now able to and we've started to return some value to the customer that makes them happier. And therefore, it leads to better retention. And then I'd say finally, is when we're not, I guess that favorable mix of an organic customer coming in hearing about BARK, Inc. from word-of-mouth because we returned value because the customer is just happier with us overall.

Versus reaching to the furthest customer we can reach to on Meta with the most aggressive offer we can, an organic customer is going to return better. So as we've shifted that mix, we've also brought in higher value customers that have a better retention profile and a better profile overall. So it's kind of a mix of all those elements.

Kaumil Gajrawala: Got it. Thank you.

Operator: And that concludes our question and answer session and today's conference call. Thank you for your participation and you may now disconnect.

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