Why Apple Stock Rocked the Market Today

Source The Motley Fool

Key Points

  • It seems the tech titan's latest product is striking a chord with consumers.

  • Its early sales are up at double-digit percentage rates over its predecessor model.

  • 10 stocks we like better than Apple ›

Apple (NASDAQ: AAPL) stock, which has been something of a laggard this year on the stock exchange, nevertheless hit an all-time high on Monday. That followed a rise in its share price by nearly 4% that day, on the back of several bullish analyst updates. The tech giant's pop easily beat the S&P 500's (SNPINDEX: ^GSPC) gain of 1.1% across that trading session.

Strong sales from the get-go

One of those Apple reports came from researcher Counterpoint, which wrote that the company's latest iPhone model, the 17, notably outsold in predecessor in the key markets of the U.S. and China. In the first 10 days of sales in the two nations combined last month, Counterpoint wrote (according to reports), the 17's sales topped those of the iPhone 16 by 14%.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now, when you join Stock Advisor. See the stocks »

Person reacting joyfully to something on a smartphone.

Image source: Getty Images.

The researcher wrote that the base model of the new phone was a particularly hot seller, as its sales trumped those of the 16 by 31% in the two countries collectively.

Also citing increased demand for the iPhone 17, according to reports, Loop Capital analyst Ananda Baruah upgraded his recommendation on Apple stock Monday morning. For him, it's now a buy, one peg up from his previous tag of hold. Baruah also significantly raised his price target, to $315 per share from his preceding $226.

The hard truth

Apple is still rather dependent on hardware sales; in its most recently reported quarter, it garnered nearly $67 billion from its devices and computers. Although services revenue is growing faster, it still only comprised $27 billion in the frame. As the iPhone is a major component of Apple's hardware take, the encouraging early sales figures are indeed a positive development for the company.

Should you invest $1,000 in Apple right now?

Before you buy stock in Apple, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Apple wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $646,805!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,123,113!*

Now, it’s worth noting Stock Advisor’s total average return is 1,055% — a market-crushing outperformance compared to 189% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.

See the 10 stocks »

*Stock Advisor returns as of October 20, 2025

Eric Volkman has positions in Apple. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
What to expect from Ethereum in October 2025With broader sentiment worsening, user demand falling across the Ethereum network, and institutional investors pulling back, the coin faces mounting headwinds in October.
Author  Beincrypto
Sep 30, Tue
With broader sentiment worsening, user demand falling across the Ethereum network, and institutional investors pulling back, the coin faces mounting headwinds in October.
placeholder
Japanese Yen weakens as LDP-JIP coalition revives fiscal concernsThe Japanese Yen (JPY) kicks off the new week on a weaker note in reaction to reports that the ruling Liberal Democratic Party (LDP) and the Japan Innovation Party (JIP) have agreed to form a coalition government.
Author  FXStreet
Yesterday 03: 08
The Japanese Yen (JPY) kicks off the new week on a weaker note in reaction to reports that the ruling Liberal Democratic Party (LDP) and the Japan Innovation Party (JIP) have agreed to form a coalition government.
placeholder
Silver Price Forecast: XAG/USD stabilizes above $52 after healthy correctionSilver price (XAG/USD) trades 0.7% higher to near $52.30 during the late Asian trading session on Monday.
Author  FXStreet
21 hours ago
Silver price (XAG/USD) trades 0.7% higher to near $52.30 during the late Asian trading session on Monday.
placeholder
Solana Price Forecast: SOL extends recovery as trading volume surgesSolana (SOL) price extends its recovery, trading above $192 at the time of writing on Monday, after rebounding from the ascending trendline support last week.
Author  FXStreet
20 hours ago
Solana (SOL) price extends its recovery, trading above $192 at the time of writing on Monday, after rebounding from the ascending trendline support last week.
placeholder
Why the Altcoin Market Cap Decline May Deepen in OctoberThe crypto market has been turbulent in October, with altcoin market capitalization dropping another 15%. Could this downturn worsen before October ends?
Author  Beincrypto
17 hours ago
The crypto market has been turbulent in October, with altcoin market capitalization dropping another 15%. Could this downturn worsen before October ends?
goTop
quote