Gemini rolls out 14 more tokenized stocks, including Nike, Starbucks, and Coca-Cola

Crypto exchange Gemini is introducing 14 tokenized stocks to its European Union investors. On Monday, on its “List-a-Thon” livestream, the platform announced it will be adding stocks of major US companies like Nike (NKE), McDonald’s (MCD), Starbucks (SBUX), Coca-Cola (KO), Uber, and Yum! Brands (YUM).

The platform now offers 37 equities to EU users following its earlier launches of tokenized stocks in late June and July 3.

Gemini’s official blog highlights the latest stock additions as a major step forward in expanding its offerings for European users. The platform included 21 new equities on July 3, like Apple, Tesla, Amazon, Microsoft, Nvidia, and crypto companies such as Coinbase and Marathon Digital (MARA) Holdings. Not too far from its initial launch of Strategy tokenized stocks, on June 27, for EU investors.

Gemini’s latest addition includes 14 stocks across diverse industries, strengthening portfolio flexibility for EU investors. It includes popular brands like Nike, known for its athletic wear; McDonald’s, a global fast-food powerhouse; Starbucks, the coffeehouse leader; Coca-Cola, a beverage industry icon; and Yum! Brands, the parent of major chains like KFC, Taco Bell, and Pizza Hut.

The platform has now grown to encompass some SaaS giants like Cisco (CSCO), Adobe (ADBE), Snowflake (SNOW), and Hut 8 (HUT) as well. On the travel front, it gained significant players with Delta Air Lines (DAL), Booking Holdings (BKNG), Uber (UBER), Carnival Corporation (CCL), and Rocket Lab.

Gemini is maintaining its relationship with Dinari, the issuer of dShares™—tokenized financial instruments that track the value of US equities 1:1 and provide the same economic rights, subject to legal limitations. Dinari manages token issuance, with tokens minted on the Arbitrum network for optimized performance. These tokenized stocks are available 24/7 on Gemini, charging a 1.49% trading fee.

US-based crypto exchange and custodian service Gemini is bolstering its lineup of tokenized assets with the addition of BlockFi Bitcoin ( BTC ) and Ethereum ( ETH ) funds. Token issuance is managed by Dinari, where tokens are minted on the Arbitrum chain to be more efficient. Gemini provides 24/7 trading availability for these tokenized stocks while charging a 1.49% fee per transaction.

Robinhood’s tokenized product is still under regulatory scrutiny

Recently, Lithuania’s central bank even asked Robinhood to clarify its tokenized equities further, following OpenAI’s response. The bank made it clear that only after the platform responds will they be able to evaluate the legality and compliance of the product. 

Addressing OpenAI’s comments, Vlad Tenev, CEO of Robinhood, only maintained that their tokenized product opens up access for retail investors by offering indirect exposure, a structure enabled by their investment in a special purpose vehicle.

Meanwhile, Kraken and Bybit have also launched their tokenized offerings. Kraken now offers stock trading via interfaces modeled after standard crypto pairings, while Bybit offers its xStocks on both its TradFi and decentralized “Byreal” platforms.

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