Why Europe is Key for Gemini in 2025 — Mark Jennings Points to the UK, France, and Italy

The global crypto market stabilizes following Bitcoin’s foray past the $100,000 psychological level. With it, the Gemini Exchange is quietly executing one of the most sophisticated expansions in the industry, anchored in regulation, user trust, and product innovation. And it all starts in Europe.

In an exclusive with BeInCrypto, Gemini revealed the inner workings of its 2025 growth engine—from establishing a MiCA hub in Malta to launching tokenized equities across the EU and adapting to shifting user priorities in a post-ETF (exchange-traded fund) era.

Europe Is Gemini’s Launchpad for the Next Crypto Cycle

Gemini’s expansion into Europe is not new, but in 2025, it has become central to the exchange’s growth strategy.

“Europe has long been a strategic focus for Gemini. We’ve already established a strong regulatory foundation, with VASP licenses in 6 European jurisdictions, as well as EMI authorizations in the UK & Ireland,” Mark Jennings, Gemini’s head of Europe, said in an interview with BeInCrypto.

That footprint is now deepening. According to Jennings, in 2025, Gemini Exchange continued to deepen its presence in the region, recognizing the growth potential that the MiCA regulatory framework can unlock.

Malta is Gemini’s chosen hub under MiCA, a strategic decision supported by a seasoned European leadership team and an aggressive compliance roadmap.

Most recently, the firm secured a MiFID II license, which will allow it to offer derivatives products across the EU.

The exchange has also sharpened its focus on three key growth markets: the UK, France, and Italy. Efforts include a branding push in London, stakeholder engagement in Milan, and sponsorship of flagship events like Paris Blockchain Week.

“In particular, we’ve identified the UK, France and Italy as key markets based on our rapidly expanding customer base there, the opportunity these countries present, and their attitude towards crypto,” Jennings added.

Tokenized Equities Take Off in the EU First—Here’s Why

Gemini has made headlines with its launch of tokenized stock trading in the European Union. The offering is notably absent from its US or Asia-based platforms, with Jennings articulating that it was a calculated move.

“The favorable regulatory climate in the EU has allowed for us to launch tokenized stocks in the EU first, and we’re hoping to launch in other markets soon as regulators look to allow this. There are also few other competitors currently offering this product outside the US,” the Gemini executive explained.

As for demand, the use case is clear, given that tokenized stock trading has become hugely appealing for those looking to trade stocks entirely on-chain from their Gemini account. This allows them to avoid the expensive and complicated route through traditional brokerages.

Tokenized stocks allow users to bypass local market hours and access fractional shares of international companies like MicroStrategy.

Crypto Is Different in Europe—And Trump Has Something to Do With It

Meanwhile, Gemini’s latest State of Crypto report reveals important contrasts between the US and European retail behavior.

“From 2024 to 2025, this became a higher priority for US crypto owners, with 39% of US crypto investors in 2025 buying and holding crypto as a hedge against inflation. In contrast, 33% of European crypto investors said the same, suggesting that Trump’s trade war wasn’t too much of a concern for them,” he stated.

Still, Gemini sees Trump-era mechanisms influencing sentiment abroad, with nearly 2 in 3 European crypto owners stating that Trump’s policies made them more likely to invest in crypto.

Post-Nobitex, Gemini Doubles Down on Security

With cyberattacks targeting high-profile platforms like Nobitex and Bybit, Gemini addressed its security positioning head-on.

“Our security team has analyzed recent hacks such as that of Nobitex and Bybit based on the public explanations offered so far and determined the attack was specific to their technology and does not pose a threat to Gemini’s technology stack,” Jennings told BeInCrypto.

Notwithstanding, the company is not leaving anything to chance. According to Jennings, in the decade since the exchange was founded, Gemini has always prioritized building a world-class security program focused on developing novel solutions.

Gemini’s head of Europe says this has helped them protect customers and their assets.

“We’ve also invested considerable resources to remain transparent about our security posture through third-party security assessments, ISO 27001 certification, and annual penetration testing,” he added.