Nexo returns to the US market amid Donald Trump-driven regulatory shift

Digital assets platform Nexo has re-entered the US market two years after it left the country due to regulatory uncertainty. The crypto lender announced its return at an exclusive business event today.

According to the firm, its re-entry is a result of the shift in regulatory approach in the US, which now signals that the country is ready to support and promote innovation. The company’s co-founder, Antoni Trenchev, stated that the company is back to compete and win.

Trenchev said:

“Thanks to the vision and leadership of President Donald J. Trump, his administration, and his family, the United States is once again a place where innovation is championed, not stifled. A place where pioneers are celebrated.”

Nexo is a digital assets wealth management platform that has been in operation since 2018 and has over $11 billion in assets under management. However, it exited the US in 2023 after facing regulatory challenges and the failures of other crypto entities.

At the time, the firm was facing litigation from eight US states for not registering its Earn Interest Product, and it said all attempts to resolve the conflict through dialogue had failed. However, it is planning to offer all its products to US customers with its re-entry.

The firm said:

“Retail and institutional clients will have access to Nexo’s hallmark offerings, including high-yield crypto savings accounts, asset-backed credit lines, advanced trading, and institutional-grade liquidity solutions.”

This decision to return highlights the significance of policy changes by the Trump administration. Although Congress has yet to enact any law on crypto, Federal regulators have already shown that they will now approach crypto regulation differently. For many crypto companies, this is good enough for them to return.

Donald Trump Jr. attends Nexo event

Meanwhile, Donald Trump Jr., the executive vice president of the Trump Organization, was one of the key speakers at the exclusive event to announce Nexo’s return to the US. According to him, crypto is essential to the US and will entrench the country’s economic leadership.

He said:

“I think crypto is the future of finance. We see the opportunity for the financial sector and want to ensure we bring that back to the U.S.”

Trump Jr. also added that regulatory clarity is crucial to the success of the crypto industry and will help the US to be competitive and attract investors and entrepreneurs in that sector.

Although there is no public information yet on whether there is a relationship between the Trump Organization and Nexo, Trump Jr.’s attendance at the event could be a sign of how instrumental the Trump family was in bringing Nexo back to the US.

However, Israel Minister of Innovation, Science, and Technology Gila Gamliel was also a keynote speaker. Gamliel emphasized the importance of technology in removing geographical and cultural barriers.

Crypto Investments in the US have increased under Trump

The return of Nexo aligns with President Donald Trump’s campaign promise of making the US the crypto capital of the world. Since he took office, there have been several crypto deals taking advantage of the relaxed regulatory environment.

According to the Wall Street Journal, there have been 88 crypto deals valued at $8.2 billion since the start of 2025. The biggest one is the launch of a $3.6 billion Bitcoin holding company by Tether, Cantor Fitzgerald, and Softbank.

Others include Kraken’s acquisition of futures broker Ninja Trader for $1.5 billion and Ripple’s $1.25 billion purchase of broker Hidden Road. Beyond these major deals, there are tens of other smaller deals that signify a strong positive sentiment in crypto is back in the US.

Outside of these deals, crypto companies are also expanding their operations in the US. OKX recently launched its US exchange, while US-based companies such as Circle and Kraken are reportedly considering going public.

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