Pump.fun reveals PUMP tokenomics as July 12 launch nears

Pump.fun announces PUMP token launch through Initial Coin Offering on Saturday July 12th.

Total supply surpasses 1 trillion tokens, with 33% reserved for ICO sales. Private and public sales pricing tokens are $0.004 apiece and may be unlocked immediately.

The maximum quantity of PUMP tokens in all allocation categories is 1,000,000,000,000. Thirty-three percent of the total supply is given to the ICO for public distribution. Twenty-four percent of platform development and growth funds are allocated to community and ecosystem projects.

While current investors receive 13% of the entire supply, the team receives 20%. The foundation receives 2% of tokens, while the ecosystem fund receives 2.4%. Livestreaming features receive 3% allocation while liquidity and exchanges get 2.6% distribution.

the moment you’ve all been waiting for$PUMP is launching through an Initial Coin Offering on Saturday, July 12th.

airdrop coming soon.

our plan is to Kill Facebook, TikTok, and Twitch. On Solana.

learn more about $PUMP and how to get involved 👇 pic.twitter.com/KApiGnvtBg

— pump.fun (@pumpdotfun) July 9, 2025

The ICO splits into private and public sales with identical pricing terms. Private sales target institutional purchasers with 18% of total token supply. Public sales offer 15% of supply to retail participants at matching prices.

Both private and public sale participants pay $0.004 per token consistently. All ICO tokens unlock fully on day one when trading becomes available. The private sale has already reached full allocation before public launch.

Public token sales continue until 150,000,000,000 tokens sell completely or July 15th deadline. The sale ends at 14:00 UTC on Tuesday whichever condition occurs first. Token sale participants receive tokens shortly after public sale conclusion.

Initial tokens remain non-transferable preventing immediate trading after distribution. Trading becomes available 48-72 hours after token sale ends officially. Pump.fun plans utility mechanisms including fee rebates, token buybacks, and promotional incentives.

The platform aims to replace existing social platforms with value-giving alternatives. PUMP tokens will grow the ecosystem while delivering community value consistently.

Platform achieves record revenue growth since January launch

Pump.fun started in January 2024 with a mission to become a global platform. Pump.fun is an application that allows anyone, anywhere, to create and send tokens with no restrictions. Pump.fun is the fastest-growing business ever in terms of revenue numbers.

The platform reached $100 million, $300 million, and $500 million in revenue before others. Pump.fun accumulated 1,661,078 SOL tokens valued at approximately $362 million as of April 2025. Cumulative revenues as of July 2025 range from $398 million to nearly $400 million.

Estimates have the platform earning more than $700 million in revenue. Revenue estimation is variable based on methodology and periods to be analyzed. Most revenue is derived from 1% fees on trading of bonding-curve tokens.

Pump.fun also imposes flat fees for token creation on everyone. This makes Pump.fun the most profitable DeFi protocol on Solana. The platform is committed to replacing Facebook, TikTok, and Twitch with blockchain alternatives.

Whales open short positions ahead of token launch

Multiple whale wallets have opened short positions against PUMP before its official launch. One newly created wallet deposited $3 million USDC into HyperLiquid exchange platform. The wallet opened a PUMP short position with 1x leverage immediately.

One more newly created wallet has deposited $3M $USDC into #HyperLiquid and opened a $PUMP (1x) short position.https://t.co/n9EC7xeMgm pic.twitter.com/SgDUfE8Lsw

— Onchain Lens (@OnchainLens) July 10, 2025

Another whale deposited $4 million USDC into HyperLiquid for similar trading strategies. This second whale also opened a PUMP short position using 1x leverage. Combined whale positions total $7 million in short exposure against the token.

The short positions indicate institutional skepticism about PUMP’s initial price performance. Whales appear betting on price decline following the ICO launch event. HyperLiquid provides the platform for these pre-launch trading positions to develop.

Data from Onchain Lens tracks these large wallet movements and position openings. The timing suggests coordinated efforts to profit from potential price volatility. Short positions allow traders to profit if PUMP prices fall below expectations.

The whale activity contrasts with Pump.fun’s bullish ICO marketing and growth projections. Institutional participants may view the $0.004 ICO price as overvalued currently. These positions could create downward pressure when trading begins officially.

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