Jensen Huang, CEO of Nvidia Corp., has begun selling his shares under a pre-arranged plan. This marks his first transactions in a disposal scheme that could total $865 million by the end of 2025.
According to US Securities and Exchange Commission filings, Huang sold 100,000 shares in two batches, earning $14.4 million. These are his first sales under a Rule 10b5- 1 trading plan he set up in March 2025 and revealed in Nvidia’s latest quarterly report.
Jensen Huang sells shares through a pre-set stock plan
Nvidia CEO Jensen Huang is selling company shares under a Rule 10b5-1 trading plan. This system allows executives to sell stock at predetermined times, even if they possess confidential or market-sensitive information.
The plan prevents accusations of insider trading and assures the public that the sale isn’t based on private knowledge by removing the executive’s control over the timing of the sales.
Nvidia publicly disclosed it, thus proving to investors that these transactions were scheduled in advance and not influenced by current market conditions or company developments.
Huang filed documents with the US Securities and Exchange Commission that show he sold 100,000 shares over June 20 and June 23 and brought in about $14.4 million. He submitted a second filing around the same time, showing he plans to sell another 50,000 shares.
The 10b5-1 plan allows Huang to sell up to 6 million shares by December 31, 2025, worth around $865 million if fully sold based on Nvidia’s closing stock price of $144.17 on the Monday before the filing. This plan could reduce any potential disruptions to the stock’s value and give the market time to absorb the transactions gradually by spreading the sales over time.
Huang is deeply committed to Nvidia’s long-term success and growth. The shares he wants to sell under this year’s plan amount to less than 1% of his total holdings of more than 900 million shares (nearly 4% of the company). Most of his estimated $126 billion wealth comes from his Nvidia shares.
The CEO has already sold more than $700 million between mid-2024 and early 2025 alone and over $1.9 billion in Nvidia stock throughout his career using similar 10b5-1 plans to manage his financial assets.
Mark Stevens sells millions in Nvidia stock without a preset plan
Nvidia board member and billionaire investor Mark Stevens joined the wave of insider stock sales this June. He did this at his own discretion and without a preset trading plan like Rule 10b5-1. He has more control over the timing of his trades because he can decide when and how much to sell without a fixed schedule.
His approach hasn’t raised any concerns or red flags so far. However, it placed the company under greater public and investor scrutiny, as they are not automatically distanced from the possibility of insider knowledge.
A separate filing with the US Securities and Exchange Commission shows Stevens brought in approximately $88 million in proceeds from selling more than 600,000 Nvidia shares on June 18.
Earlier, he filed a proposal to up to 4 million shares (worth around $550 million, depending on market performance). After Nvidia’s rapid and unprecedented stock rally, he has already sold over 2 million shares as part of a broader strategy to rebalance his portfolio.
Steven’s trades reflect a conscious, real-time decision based on prevailing market conditions or personal financial goals. They are completely legal and fairly common among board members or long-term investors. However, it lacks the built-in safeguards that a preset plan offers against perceptions of timing trades based on non-public information.
Most of Steven’s estimated net worth of around $9.8 billion is tied to his Nvidia holdings, so it’s understandable that he might look to convert part of his paper wealth into liquid assets with the company becoming one of the most valuable firms in the world.
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