Why LVMH Moët Hennessy-Louis Vuitton Stock Flopped Today

Luxury goods purveyor LVMH Moët Hennessy-Louis Vuitton's (OTC: LVMUY) stock wasn't feeling like much of a luxury for investors on Tuesday. Following the company's publication of its latest set of quarterly and annual results, they traded out of the shares, leaving them with a more than 2% loss on a day when the S&P 500 (SNPINDEX: ^GSPC) pushed into the black, with a rise of almost 1%.

The 2024 results are in

The fourth quarter saw LVMH book 23.9 billion euros ($25.1 billion) in total revenue, which was essentially flat year over year.

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Zooming out to the entirety of 2024, LVMH earned nearly 84.7 billion euros ($88.8 billion); however, that was down by 2% from the 2023 tally. In terms of product categories, the largest one, fashion and leather goods, slumped by 3% to slightly over 41 billion euros ($43 billion) for the year. On the downside, the biggest laggard was wines and spirits, with an 11% slump to less than 5.8 billion euros ($6.1 billion).

As for profitability, it fell more steeply. It landed at under 12.6 billion euros ($13.2 billion), representing a fall of 17% from the previous year's result.

Growth wanted

Although some analysts were expecting steeper declines in revenue, those weaker numbers weren't particularly encouraging.

Despite this, LVMH put a positive spin on its performance, quoting CEO Bernard Arnault as saying:

In 2024, amid an uncertain environment, LVMH showed strong resilience. This capacity to weather the storm in highly turbulent times -- already illustrated on many occasions throughout our group's history -- is yet another testament to the strength and relevance of our strategy.

The company's well-curated portfolio of brands is indeed resilient, but investors want more than just a sturdy product lineup -- they crave growth and improvement. It wasn't enough to simply top analyst projections; this market is eager to see LVMH's sales and profitability head higher again.

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Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.