Blueshift Dumps 34,000 CROX Shares Worth $2.9 Million
Key Points
Blueshift sold 34,281 Crocs shares for an estimated transaction value of $2.87 million based on quarterly average pricing.
Blueshift still holds 14,596 Crocs shares valued at $1.25 million.
The asset manager lightened up on Crocs shares prior to the recent stock pop after earnings.
- 10 stocks we like better than Crocs ›
What happened
According to an SEC filing dated Feb. 13, 2026, Blueshift Asset Management, LLC sold 34,281 shares of Crocs during the fourth quarter of 2025. The estimated value of this transaction was $2.87 million, calculated using the average closing price for the period. The fund’s Crocs holding at quarter-end was 14,596 shares, valued at $1.25 million. The net position change, reflecting both trading and price fluctuation, totaled $2.84 million.
What else to know
Crocs now accounts for 0.36% of Blueshift’s 13F reportable AUM
Top holdings after the filing:
- NYSEMKT: IWM: $30.45 million (8.8% of AUM)
- NYSEMKT: SPY: $22.28 million (6.4% of AUM)
- NASDAQ: MTCH: $4.84 million (1.4% of AUM)
- NYSE: DECK: $3.32 million (1.0% of AUM)
- NYSE: DKS: $3.00 million (0.9% of AUM)
As of Feb. 12, 2026, Crocs shares were priced at $98.46, up 10.8% over the past year, underperforming the S&P 500 by 2.06 percentage points
Company overview
| Metric | Value |
|---|---|
| Price (as of market close Feb. 12, 2026) | $98.46 |
| Market capitalization | $5.27 billion |
| Revenue (TTM) | $4.04 billion |
| Net income (TTM) | ($81.20 million) |
Company snapshot
- Crocs designs and markets casual lifestyle footwear and accessories, including clogs, sandals, slides, boots, and shoe charms under the Crocs brand.
- The company generates revenue through wholesale distribution, company-operated retail stores, and e-commerce channels across approximately 85 countries.
- It targets a diverse global customer base, focusing on men, women, and children seeking comfortable, functional, and fashionable footwear.
Crocs is a leading designer and marketer of innovative casual footwear with a global footprint and a strong brand identity. The company leverages a multi-channel distribution strategy to reach customers in the Americas, Asia Pacific, Europe, the Middle East, and Africa.
What this transaction means for investors
Blueshift Asset Management may have soured on Crocs too soon. The footwear company beat earnings and revenue expectations in Q4, sending the stock up nearly 20% on Feb. 12. Management also said it expects 2026 earnings to come in well above analyst estimates.
The company ended 2025 on a strong note with solid holiday sales. While its HEYDUDE brand is still struggling, Crocs made some shareholder-friendly moves last year. It retired $128 million in debt and also used cash flow to repurchase 10% of the outstanding shares.
It looks like momentum remains strong in 2026, too. Its anticipated adjusted earnings per share, ranging from $12.88 to $13.55, significantly exceed the analysts' forecast of $11.89 per share.
Blueshift didn’t totally give up on the name, as it still holds over 14,500 shares. The subsequent spike in the stock price provides a good example of why investors should consider buying or selling in thirds. It provides some relief should an unanticipated event sharply move the stock price after the fact.
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Howard Smith has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Deckers Outdoor. The Motley Fool recommends Crocs and Match Group. The Motley Fool has a disclosure policy.
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