$340M Bitcoin Bet: The Blockchain Group Pushes Institutional Crypto Wave In Europe

A Bitcoin-focused company based in Paris wants to raise $340 million through a unique kind of share sale that happens day by day. Blockchain Group, known for stacking Bitcoin on its balance sheet, announced plans to partner with asset manager TOBAM to make it happen. The money, if raised, will go straight into buying more Bitcoin.

Right now, the company holds 1,471 BTC, which is about $158 million in value. That total includes 624 BTC recently purchased, along with 847 BTC already in its treasury.

Shares Sold In Small Daily Batches

Instead of selling all the shares at once, Blockchain Group is going with a method called “At The Market” or ATM, commonly used in the US. In this setup, TOBAM can buy ordinary shares from Blockchain Group one day at a time. The share price will depend on the previous day’s close or the average trading price for that day—whichever is higher.

The Blockchain Group Launches a €300 Million “ATM-type” Capital Increases Program with TOBAM

Full Press Release (EN): https://t.co/DbXXbb6OT8

Full Press Release (FR): https://t.co/XbaTfaOqfn

BTC Strategy (EN): https://t.co/EiVKw8s4zB pic.twitter.com/dZQCIckgK8

— The Blockchain Group (@_ALTBG) June 9, 2025

There’s a cap, too. No more than 21% of that day’s trading volume can be sold to TOBAM. This helps avoid flooding the market and keeps pricing more stable. The goal is to raise $340 million without shaking investor confidence or creating sudden dips in share value.

Board Has Room To Expand The Raise

Based on shareholder decisions, Blockchain Group has the green light to issue up to €500 million ($570 million) in nominal value. But that upper limit will only be tapped if the board gives the go-ahead. For now, the $340 million target stands.

If Bitcoin stays around its current price—$107,700—the company could buy about 3,170 BTC with the full raise. That would more than triple its current holdings. It’s a big move for a company that only started this strategy back in November 2024.

Bitcoin has climbed roughly 2.2% in the past day and 3.5% over the past week. After hitting an all-time high of $112,000 in May, the price cooled off slightly but hasn’t dropped far. BTC recently bounced from $104,100, which some market watchers saw as a sign of strength.

Others in the industry are also stepping up their Bitcoin bets. Strategy, led by US President Donald Trump supporter Michael Saylor, is looking to raise nearly $1 billion—way up from an earlier plan of $250 million. The company already holds 2.75% of all Bitcoin in circulation, worth more than $61 billion.

Featured image from Imagen, chart from TradingView