Binance's co-founder He Yi sounds a warning against token trends that piggyback on Binance's popularity

Binance’s new co-CEO has just issued a warning related to current token trends like meme coins, AI-themed tokens, or short-lived launches known to piggyback on Binance’s popularity for quick pumps. 

She made the statement on X in response to a user who seemed to imply that Binance’s official X account is being run like a group controlled by a “bunch of KOLs.” 

A quick run through the page will show nothing but official updates and occurrences, but the statement was enough to put He Yi on the defensive. 

He Yi’s response 

He Yi did not like the implications of the statement the user made on X. According to her, the official Binance X account is run by competent staff who have the freedom to choose the style of posts. However, that freedom is restricted to their work and the level of creativity they are allowed to apply while doing it. 

He Yi drew the line at the participation of said employees in the launching or promotion of any tokens. 

She acknowledged the fact that the BNB memecoin space getting active again has encouraged the community to start tokenizing words excerpted from posts made by the official Binance X account, or by her. But none of that has anything to do with Binance itself. She also insisted that the increased frequency does not mean they will stop posting. 

She clarified that her statement regarding “encouraging employees to innovate and try” has to do with only their daily work and not “coin issuance projects.” 

Her post comes at a time when tokenization has taken center stage in crypto discussions, and memecoins have become a fixture in the patchwork. 

Binance brass preach accountability 

It is not the first time He Yi has spoken up about the current token trend. In the past, she has urged users to take responsibility for their actions and start actively trying to protect themselves from pump and dump schemes by doing better research and being more vigilant. 

Chanpeng Zhao has also sounded similar warnings several times in the past. As recently as last month, he took action against people he claimed were selling X accounts he was following by unfollowing many of them.

Those accounts have reportedly been used for a laundry list of bad acts. 

Zhao urged users on X to avoid buying those handles, promising to “unfollow any sold accounts,” and asking his followers to report any account they see on sale. 

“Let me know,” he wrote. “DM, tweet, notify interns,” adding that he follows accounts randomly because they are “supportive, informative, positive energy people in the community.”

Regardless of their warnings, the crypto trenches tend to defy logic and warnings. It only took one photo of CZ’s dog before countless meme tokens named for the Broccoli went viral. CZ’s tweet about the upcoming release of the BNB Chain’s Four.meme token launch at the time also set off a frenzy for meme coins, so-named too.

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