Trump Family’s Crypto Empire Revealed: From NFTs to TRUMP Coin and the WLFI Business Landscape
Preface
TradingKey – On September 1, WLFI coin debuted on major global exchanges, with its circulating market cap briefly topping $6 billion and its fully diluted valuation (FDV) exceeding $30 billion. Overnight, the Trump family’s net worth soared by more than $5 billion, drawing worldwide attention and debate. The Wall Street Journal observed, “This emerging wealth from the crypto sector may already be their most valuable asset, eclipsing the real estate empire they’ve built over the past decades.”
However, the crypto projects led or supported by the Trump family extend far beyond a single coin. They span NFTs, meme coins, crypto enterprises, and more. How are these assets performing today? What might their futures hold? This article explores and analyzes each in turn.
Trump’s Crypto Stance: From Hostility to Embrace
Since 2019, former President Donald Trump’s posture toward cryptocurrency has undergone a 180° reversal — from outright hostility to full embrace. Below is an overview:
Period | Timeline | Stance | Key Actions and Events |
Hostile Phase | 2019 | Strongly negative | Publicly tweeted, “I am not a fan of Bitcoin and other cryptocurrencies. They are not money, their value is highly volatile, and based on thin air.” |
First Term | 2020–2021 | Policy suppression | His Treasury Secretary Steven Mnuchin proposed strict regulations on “self-custody wallets” to track crypto transactions. |
Softening Phase | Late 2022 | Began softening stance | Launched his first NFT series, “Trump Digital Trading Cards,” priced at $99 each. |
Post-Presidency | 2023 | Continued embrace | Released multiple NFT series, generating substantial income and deepening engagement with the crypto community. |
Full Embrace | May 2024 | Public endorsement | At Mar-a-Lago, he announced acceptance of crypto donations for his campaign and criticized Democratic regulatory policies. |
Election Year | June 2024 | Policy commitments | Met with Bitcoin miners in Washington, D.C., pledging to establish a strategic crypto reserve and position the U.S. as a global crypto hub. |
Why Did Trump Suddenly Change His Crypto Stance?
Trump’s pivot wasn’t born of a newfound passion for blockchain technology. Rather, he recognized that waving the “pro-crypto” banner served multiple agendas — commercial, political, and strategic. Political gain emerged as the primary driver.
Driving Factor | Specific Manifestation |
Commercial Interests | Since 2022, Trump has launched several NFT series, generating millions in revenue and firsthand exposure to crypto’s economic potential. |
Political Motivation | Crypto assets enable three political goals: attacking rival Joe Biden, opening new fundraising channels, and appealing to younger voters. |
Changing Times | As crypto goes mainstream and public support widens, Bitcoin in particular is viewed as crucial to preserving U.S. financial dominance amid global digital-currency initiatives. |
In short, Trump’s dramatic shift on crypto is a calculated, self-interest–driven strategy — a textbook case of political opportunism that epitomizes his “Art of the Deal.”
What Crypto Assets Does the Trump Family Own?
Emboldened by his successful reelection, the Trump family has expanded its crypto footprint well beyond early NFT ventures — branching into meme coins, crypto enterprises, DeFi, and stablecoins.
Type | Name |
NFT | Trump Digital Trading Cards Series 1; Trump Digital Trading Cards Series 2; Mugshot Edition; POTUS Trump NFT Collection; Trump Bitcoin Digital Trading Cards; America First Edition; etc. |
Meme Coin | TRUMP; MELANIA |
Crypto Enterprises | Trump Media & Technology Group (DJT); American Bitcoin (ABTC); Dominari Holdings (DOMH); Trump Media Group CRO Strategy; Thumzup (TZUP); World Liberty Financial Inc.; etc. |
DeFi | World Liberty Financial (WLFI) |
Stablecoin | USD1 |
Note: These assets are primarily issued or led by the Trump family. They also directly or indirectly hold many top-tier cryptocurrencies created by unrelated parties — such as Bitcoin (BTC), Ethereum (ETH), and Solana (SOL).
How Are the Trump Family’s Crypto Assets Performing?
Assets tied to the Trump family typically share a familiar pattern: intense hype pre-launch, an explosive debut rally, followed by a prolonged downturn. TRUMP coin and DJT stock illustrate this vividly.
On January 18, 2025, TRUMP coin rocketed from $6 to $29 within hours of trading, swelling its market cap to $5.8 billion. The following day, it peaked at $75 — its all-time high — before entering a downturn. To date, TRUMP coin has plunged over 88%.
TRUMP Coin Price Chart, Source: TradingView
On March 26, 2024, Trump Media merged with SPAC DWAC and began trading on Nasdaq under ticker “DJT.” Its first trading day saw a near-60% surge; day two brought an all-time peak of $79.38, before it slid downward. As of this writing, DJT trades at $16.76 — down 78% from its apex.
Trump Media Stock Price Chart, Source: TradingView
End
Under the glow of the Trump presidency, his family’s crypto ventures once shone brightly. Now, that luster is fading. Once the “presidential” endorsement vanishes, these assets will face their sternest test yet.
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