3 Reasons Ethereum Is Still a Buy Despite the Competition

Source Motley_fool

Key Points

  • Ethereum's drop of over 20% in the past year could be a buying opportunity.

  • The cryptocurrency's first-mover advantage has been hard to shake, and the pioneer still dominates DeFi, stablecoins, and real-world asset tokenization.

  • Financial institutions are choosing it to partner in blockchain adoption.

  • 10 stocks we like better than Ethereum ›

Ethereum (CRYPTO: ETH) is barely holding a torch to its big brother Bitcoin these days, but both have a place in a balanced crypto portfolio. Bitcoin accounts for about 60% of the total crypto market cap, compared with Ethereum's 9%. The latter has fallen over 30% in the past year to trade at around $1,665 at the time of writing (June 24).

Ethereum pioneered smart contracts, which are the secret sauce behind decentralized finance, stablecoins, and real-world asset tokenization. It remains a dominant force, but it faces competition from newer, more efficient cryptocurrencies as well as traditional financial organizations that may opt to build their own private blockchains.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now, when you join Stock Advisor. See the stocks »

However, the crypto's main challenges right now are internal, not external. Another senior figure just left the Ethereum Foundation, and its community is questioning the chain's economics. Both are factors to keep on your radar, but I still think ongoing blockchain adoption could mean Ethereum will soar in the coming five to ten years. Here's why:

1. It has more utility than Bitcoin

Ethereum faces competition from Bitcoin above it, and a pack of smaller smart-contract cryptos below. Bitcoin, which was designed to eliminate intermediaries from financial transactions, is attracting more institutional funds. I can understand why its store-of-value narrative appeals to investors, but let's face it: Bitcoin is somewhat of a one-trick pony.

In contrast, Ethereum is a decentralized ecosystem that's home to almost 2,000 applications and is used by thousands of full-time developers. It is a platform where people can create decentralized applications (dApps), stablecoins, games, tokenized assets, and more.

Ethereum is where the party's at. Smart contracts have underpinned every leap in blockchain adoption and real-world utility, and Ethereum is the biggest and most used smart-contract platform.

Investor considers tablet and newspaper.

Image source: Getty Images.

2. Utility and reliability are a winning combo

People have been predicting the digital token's demise for as long as I've been writing about cryptocurrencies. As far back as 2017, crypto insiders said that newer, faster cryptocurrencies -- so-called "Ethereum killers" -- would take their place. Turns out its first-mover advantage was hard to shake -- it still accounts for over half the money on decentralized finance (DeFi) platforms.

People trust Ethereum, which hasn't had any downtime in over a decade of operation. Its stability and large community make it an attractive choice for developers. When many people use a blockchain, developers don't have to start from scratch on each project because much of the code is already written.

Plus, it keeps developing, which is crucial if it's to stay relevant in the future. Ethereum's Glamsterdam upgrade, due this year, promises to improve scalability and lower transaction fees.

3. Ethereum is partnering with traditional finance

Mainstream blockchain adoption is finally within reach. Traditional financial institutions are exploring blockchain integration in a way that would have seemed impossible even five years ago. Research from The Motley Fool shows big banks and payment providers are already integrating stablecoins, which are blockchain versions of traditional currencies.

Major institutions are also moving into real-world asset tokenization, a way to record ownership of assets such as stocks, bonds, real estate, and more on the blockchain. It could be the blockchain trend of 2026, and big banks like JPMorgan Chase are using Ethereum to launch tokenized products. It accounts for about half of both the real-world assets and stablecoins in circulation.

Like all leading-edge projects, Ethereum is in constant evolution. It faces challenges, but what's important is that it has the building blocks in terms of utility, trust, and partnerships, giving it the best possible chance of success in the long term.

Should you buy stock in Ethereum right now?

Before you buy stock in Ethereum, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Ethereum wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $387,428!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,221,398!*

Now, it’s worth noting Stock Advisor’s total average return is 895% — a market-crushing outperformance compared to 205% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of June 25, 2026.

JPMorgan Chase is an advertising partner of Motley Fool Money. Emma Newbery has positions in Ethereum. The Motley Fool has positions in and recommends Bitcoin, Ethereum, and JPMorgan Chase. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Will the Tech Rally Continue? The Technical Verdict on the NASDAQ 100 Riding a massive 32% post-earnings wave, the Nasdaq-100 is showing its first signs of exhaustion. We break down crucial exit and entry rules for long positions this week.
Author  Mitrade Team
6 Month 05 Day Fri
Riding a massive 32% post-earnings wave, the Nasdaq-100 is showing its first signs of exhaustion. We break down crucial exit and entry rules for long positions this week.
placeholder
Tech Rout and Rate Hike Fears Drag Asian Stocks LowerAsian equities retreated on Friday as investors locked in technology profits ahead of U.S. payroll data, while South Korean labor friction and Japanese rate-hike speculation compounded regional market losses.
Author  Mitrade Team
6 Month 05 Day Fri
Asian equities retreated on Friday as investors locked in technology profits ahead of U.S. payroll data, while South Korean labor friction and Japanese rate-hike speculation compounded regional market losses.
placeholder
OPEC+ Deepens Production Hikes as Hormuz Bottlenecks Stifle Actual SupplyOPEC+ core members will lift July oil quotas by 188,000 barrels per day, but geopolitical shipping constraints and the UAE’s exit keep actual global crude supplies tight.
Author  Mitrade Team
6 Month 08 Day Mon
OPEC+ core members will lift July oil quotas by 188,000 barrels per day, but geopolitical shipping constraints and the UAE’s exit keep actual global crude supplies tight.
placeholder
WTI Crude Slips Below $90 as Easing Mideast Tensions and Supply Dynamics Flash Bearish Signals WTI crude breached the critical $90 threshold as fading Middle East risks and technical breakdowns signaled a bearish pivot, leaving oil vulnerable to further downside toward $85.
Author  Mitrade Team
6 Month 09 Day Tue
WTI crude breached the critical $90 threshold as fading Middle East risks and technical breakdowns signaled a bearish pivot, leaving oil vulnerable to further downside toward $85.
placeholder
US Attacks Iran Amid the “Ceasefire”: Bitcoin, Gold, and Oil ReactThe United States launched strikes against Iran on Tuesday after a US Apache helicopter was downed over the Strait of Hormuz, breaking the fragile ceasefire previously announced by President Donald Tr
Author  Mitrade Team
6 Month 10 Day Wed
The United States launched strikes against Iran on Tuesday after a US Apache helicopter was downed over the Strait of Hormuz, breaking the fragile ceasefire previously announced by President Donald Tr
goTop
quote