2 Top Buffett Stocks to Buy and Hold for the Long Haul

Source The Motley Fool

Key Points

  • Apple is down double-digits on the year, but its business is solid and it's launching exciting new AI-powered iPhone features.

  • American Express caters to wealthy clients who spend more and are less likely to fall behind on their credit card bills.

  • 10 stocks we like better than Apple ›

Warren Buffett is retiring as CEO of Berkshire Hathaway (NYSE: BRK.A)(NYSE: BRK.B) at the end of the year. He leaves behind an unbelievable track record, as Berkshire delivered an overall return of 5,502,284% from 1965 through 2024. The S&P 500 returned 39,054%.

Since Buffett is a long-term investor, the Berkshire portfolio has plenty of fundamentally sound businesses. If you're looking for companies you can buy and hold for a decade or longer, here are two Buffett stocks that fit the bill.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Learn More »

A person holding their phone and wearing Apple AirPods.

Image source: Getty Images.

1. Apple

Apple (NASDAQ: AAPL) is Berkshire's largest holding, currently accounting for 21.7% of its portfolio. While it previously topped the list of the largest companies in the world, Apple has fallen to third this year behind Nvidia and Microsoft. Both companies have better incorporated artificial intelligence (AI) into their businesses, which is why they're up double-digits on the year and Apple is down double-digits.

AAPL Chart

AAPL data by YCharts

Even though Apple's share price isn't doing well, its business is. Net sales were up 5% year over year to $95.4 billion in its second fiscal quarter, which ended on March 29, 2025. Services, in particular, had a sizable jump, with net sales increasing by 12%.

Apple hasn't produced any exciting AI innovations, but being first hasn't traditionally been its strategy. It makes high-quality products that build its brand value.

There could also be positive news on the AI front for Apple this year, as it has reportedly been exploring partnerships with OpenAI, the developer of ChatGPT, and Anthropic, the developer of Claude. And it made some ambitious AI announcements at its Worldwide Developers Conference this year. New AI-powered features include a live translation tool that works with messages, Facetime, and phone calls, an AI workout coach that can mimic a personal trainer's voice and analyze your workouts, and a visual analysis tool that can get information about places and objects with the iPhone's camera.

Although Apple stock still isn't cheap, the recent dip has made it more affordable, as it's trading at a price-to-earnings (P/E) ratio of 33. Apple might not skyrocket in value, barring a blockbuster new product. But with its brand reputation, it should be a steady performer that you can keep in your portfolio for decades.

2. American Express

Berkshire's second-largest holding is bank and payments company American Express (NYSE: AXP). Although it's in a completely different market sector, American Express has some similarities to Apple. It has established a highly regarded brand and its premium products are seen as status symbols, most notably the Platinum card. American Express charges a $695 annual fee for that card, and that may go up soon, given that rival Chase just raised the fee on its Sapphire Reserve from $550 to $795.

American Express has traditionally catered to wealthy clients, which has a few important benefits. Wealthier clients are willing to pay higher annual fees, and they're less likely to pay late or not pay at all. In an analysis by S&P Global last year, American Express had a 30-day delinquency rate of 0.78%, compared to the overall average of 1.34%. And these clients spend more on average, resulting in more processing fees paid to American Express.

Regarding processing fees, American Express has a key advantage over most of its competitors. It's both a payment network, like Visa and Mastercard, and a card issuer, like Chase. Normally, the payment network and the bank share the processing fees on every transaction. American Express gets to keep the full fee on the cards it issues.

American Express is growing faster than you might expect for a blue chip company in the financial sector. Revenue has nearly doubled over the last five years, and its share price is up 219%. And there's another big growth opportunity it hasn't fully tapped into yet -- the international market.

International acceptance of American Express is far behind Visa and Mastercard. American Express reported in 2024 that its cards are accepted at over 89 million locations worldwide. Visa and Mastercard are accepted at over 150 million locations, according to the Nilson Report.

However, American Express still had a threefold increase in international acceptance from 2017 to 2024, and it's far from finished. Earlier this year, CEO Steve Squeri pointed out international markets as an opportunity for growth and said that the card issuer is targeting specific cities where it can reach 80% coverage.

Apple and American Express are Berkshire's top holdings for a reason. They're companies you can add to your portfolio and trust that they'll still be going strong in five years, 10 years, and beyond.

Should you invest $1,000 in Apple right now?

Before you buy stock in Apple, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Apple wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $680,559!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,005,670!*

Now, it’s worth noting Stock Advisor’s total average return is 1,053% — a market-crushing outperformance compared to 180% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.

See the 10 stocks »

*Stock Advisor returns as of July 15, 2025

JPMorgan Chase is an advertising partner of Motley Fool Money. American Express is an advertising partner of Motley Fool Money. Lyle Daly has positions in Berkshire Hathaway and Nvidia. The Motley Fool has positions in and recommends Apple, Berkshire Hathaway, JPMorgan Chase, Mastercard, Microsoft, Nvidia, and Visa. The Motley Fool recommends the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Japan June Inflation Preview: Expected to Ease but Remain Above Target, Providing Short-Term Support for the YenJapan is set to release its June inflation data on 18 July 2025, with market consensus forecasting that the National CPI (excluding fresh food) will ease to 3.3% year-on-year from 3.7% in May.
Author  TradingKey
23 hours ago
Japan is set to release its June inflation data on 18 July 2025, with market consensus forecasting that the National CPI (excluding fresh food) will ease to 3.3% year-on-year from 3.7% in May.
placeholder
Gold price advances to $3,335 area; lacks bullish conviction amid reduced Fed rate cut betsGold price (XAU/USD) edges higher during the Asian session on Wednesday and reverses a part of the overnight downfall to a multi-day low, though it lacks follow-through buying.
Author  FXStreet
20 hours ago
Gold price (XAU/USD) edges higher during the Asian session on Wednesday and reverses a part of the overnight downfall to a multi-day low, though it lacks follow-through buying.
placeholder
Trump steps in to save Crypto Bills from GOP rebelsTrump reportedly brokered a deal with conservative House Republicans to revive long-awaited crypto bills that had faced a surprise setback recently.
Author  Cryptopolitan
16 hours ago
Trump reportedly brokered a deal with conservative House Republicans to revive long-awaited crypto bills that had faced a surprise setback recently.
placeholder
Baidu's Stocks Surge in US and Hong Kong as Apollo Go Teams Up with Uber for Global ExpansionChinese search engine giant Baidu announced a multi-year partnership with ride-hailing titan Uber.
Author  TradingKey
16 hours ago
Chinese search engine giant Baidu announced a multi-year partnership with ride-hailing titan Uber.
placeholder
Bitcoin ETF Inflows For 2025 Now Outpace 2024, Data ShowsUS Bitcoin spot exchange-traded funds (ETFs) have seen more inflows this year so far compared to the same point in 2024, according to data.
Author  Bitcoinist
16 hours ago
US Bitcoin spot exchange-traded funds (ETFs) have seen more inflows this year so far compared to the same point in 2024, according to data.
goTop
quote