Amazon (NASDAQ: AMZN) stock returned 910% during the last decade, growing at a pace that would have turned $50,000 into more than $500,000. Wall Street remains overwhelmingly bullish on the company. Among 71 analysts, 97% have a buy rating on the stock, and the median 12-month target price of $240 per share implies 9% upside from its current share price of $220.
Can Amazon stock turn $50,000 into $1 million in the next 10 years?
Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue »
Image source: Getty Images.
Amazon has a strong position in three large industries -- e-commerce, digital advertising, and cloud computing. The company is also leaning on artificial intelligence (AI) across all three business units to accelerate revenue growth and widen profit margins, as detailed below:
Through 2030, retail e-commerce sales are forecast to increase at 11% annually, ad tech spending is projected to increase at 14% annually, and cloud computing sales are expected to increase at 20.4% annually, according to Grand View Research. That means Amazon can achieve double-digit annual revenue growth through the end of the decade if it merely maintains its market share in those industries.
Amazon would have to increase 20 times in value (i.e., a 1,900% return) to turn $50,000 into $1 million. That is theoretically possible over a decade, but such performance is exceedingly rare. Only five companies in the S&P 500 achieved 20-fold returns during the last 10 years, as listed below:
I doubt Amazon shares will advance 1,900% over the next decade. It's already a $2.3 trillion company, and multiplying its current market capitalization by 20 would bring its valuation to $46 trillion.
That's nearly what the entire S&P 500 is worth today. It seems unlikely Amazon alone will be worth that much in 10 years. However, the stock is still a smart long-term investment.
Some Wall Street analysts have lowered their forward earnings forecasts based on the idea that tariffs will hurt sales or margins. The consensus currently says Amazon's adjusted earnings will increase at 10% annually through 2026. That makes the current valuation of 36 times earnings look expensive, but I think Wall Street is too pessimistic.
Amazon beat the consensus by an average of 22% over the last six quarters, and I think the company will continue to top expectations due to its strength in three growing markets and its capacity for innovation in adjacent areas. For instance, Amazon is reportedly preparing to test humanoid robots for package delivery, and its autonomous driving subsidiary Zoox is set to launch robotaxis in at least one U.S. city this year.
Before you buy stock in Amazon, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Amazon wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $697,627!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $939,655!*
Now, it’s worth noting Stock Advisor’s total average return is 1,045% — a market-crushing outperformance compared to 178% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.
See the 10 stocks »
*Stock Advisor returns as of June 30, 2025
John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Trevor Jennewine has positions in Amazon, Axon Enterprise, and Nvidia. The Motley Fool has positions in and recommends Advanced Micro Devices, Amazon, Axon Enterprise, and Nvidia. The Motley Fool recommends Fair Isaac. The Motley Fool has a disclosure policy.