Strive Asset Management, led by entrepreneur Vivek Ramaswamy, has moved to build a big Bitcoin stockpile. They just lined up $750 million in private backing. There’s a plan to raise up to $1.5 billion if warrants get exercised. It’s a bold step that puts them in the club of top treasury buyers.
Based on reports, Strive’s $750 million comes from a group of VC firms that chose to stay unnamed. The money kicks off what the firm calls its “first wave of Bitcoin accumulation.” If all the warrants get pulled in, they’ll have nearly double that—$1.5 billion—to spend. That would make them one of the biggest corporate Bitcoin holders around.
Instead of just buying and holding, Strive says they’ll mix in active trading. They’re talking about alpha-generating strategies, which could mean trading between spot and futures markets or taking advantage of price gaps. That adds more work and risk, but could boost returns. It’s not your usual buy-and-hold approach.
Facing High Stakes CompetitionStrive Asset Management and Asset Entities (Nasdaq: ASST) announce $750M private investment to fund first wave of Bitcoin accumulation.
The transaction will raise up to $1.5 billion in total proceeds upon exercise of warrants, which would make Strive Asset Management one of the…
— Strive (@StriveFunds) May 27, 2025
They aren’t alone. Strategy keeps buying hard. In its last push, Strategy snapped up 4,020 BTC for $427 million. That move bumped its total above 580,250 BTC. Meanwhile, a business linked to US President Donald Trump landed $2.5 billion to grow its own stash. Strive will have to move fast to keep pace with those giants.
Strive also sees a chance in legal messes tied to old bankruptcies. They’ve talked about more than 75,000 BTC stuck in claims from events like Mt. Gox. Buying those coins at a discount could pay off if the legal side clears up. But those processes can drag on for years.
A Push For Institutional InterestEarlier this year, Strive pitched a merger with Asset Entities to launch a public firm focused on Bitcoin as a treasury asset. In February, CEO Matt Cole even urged GameStop to swap its $5 billion cash pile for Bitcoin, saying it would turn the video game retailer into a market leader. That move got people talking, though GameStop hasn’t made the switch.
Featured image from WEXO, chart from TradingView