Tether (USDT) surpasses 400 million users, confirms CEO Paulo Ardoino

Source Cryptopolitan

Tether’s USDT stablecoin has surpassed 400 million users globally, according to CEO Paolo Ardoino.

In a recent post on X, Ardoino announced this milestone while emphasizing the company’s adoption from the bottom up. He said that they’ve always concentrated on the adoption from the ground up, working in the streets, among other people, while traditional finance was watching from their ivory towers.

The move comes amid Tether’s continued diversification of its presence outside cryptocurrency markets. This can be seen through ventures in media and farming. Ardoino’s statement highlighted the firm’s ambition of reaching one billion users.

Media acquisitions expand Tether’s digital content reach

Tether is moving beyond cryptocurrency with a substantial investment in Italian media. With this, the company became the second-largest shareholder of Be Water, the parent company controlling Will and Chora Media. The stablecoin issuer has secured a 30.4% stake in the media company following a €10 million capital increase and purchase of shares from other partners.

This investment positions Tether behind only founder Guido Maria Brera in ownership stake, and ahead of co-founder Mario Calabresi. Be Water specializes in social media information and podcast content, giving Tether influence in digital media distribution channels.

According to a statement about the partnership, Tether plans to collaborate with Be Water to enhance the distribution of digital content, integrate new technological solutions, and support the international expansion of its brands. The media investment represents a diversification for Tether, which has traditionally been known primarily for its USDT stablecoin.

Agricultural investment signals move into traditional markets

Tether’s growth strategy now incorporates a foray into farm production with a transaction agreement with Adecoagro S.A., which is a leading sustainable production firm in South America. The deal, unanimously ratified by Adecoagro’s Board of Directors, will have Tether begin a tender offer to acquire up to 49,596,510 common shares at $12.41 per share in cash.

This target acquisition would account for about 70% of Adecoagro’s outstanding common stock. The closing of the transaction is subject to certain conditions, such as the valid tender of sufficient shares to provide Tether with at least 51% ownership on a fully diluted basis.

Adecoagro is engaged mainly in South America’s agricultural industry, emphasizing sustainable production practices. This investment is Tether’s largest entry into conventional markets beyond the financial technology sector.

This deal is a different kind of expansion strategy than Tether’s investments in media. While the Be Water investment provides Tether with control over content distribution and blockchain media uses, the Adecoagro investment offers partial control over physical production assets and farming operations.

User growth strategy focuses on “ground up” adoption

Tether’s approach to getting more users is really different from traditional banks, according to Ardoino’s comments. The CEO highlighted their approach to building usage “from the ground up” and “working in the streets.” This is really different from traditional finance that watches “from their ivory towers.”

This grassroots movement has been incredible in its success, with the claimed 400 million users equating to a huge percentage of the world’s users of cryptocurrency. Ardoino labeled the claimed figure as “conservative,” indicating that there may be an even greater number of users, and he also bragged about a lofty target of “soon 1 billion” users.

The focus on street-level adoption mirrors stablecoin use patterns in most markets. Further, USDT has emerged as a widely used remittance tool, savings instrument, and everyday transaction currency in nations suffering from currency instability or restricted access to banking. Focusing on use cases rather than institutional adoption, Tether seems to have developed its user base organically through utility.

Ardoino’s declaration that “that’s why we’re unstoppable together” presents this adoption approach as a grassroots movement and not a typical corporate growth.

The referenced “stablecoin multiverse” with “hundreds of companies and governments” launching stablecoins further contextualizes Tether’s position. By highlighting the technology Tether “created back in 2014.”

Cryptopolitan Academy: Tired of market swings? Learn how DeFi can help you build steady passive income. Register Now

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Gold price shows signs of bullish exhaustion amid positive turnaround in risk sentimentGold price (XAU/USD) attracted dip-buyers in Asia on Wednesday, stalling its retreat from the $3,500 peak hit the day before.
Author  FXStreet
23 hours ago
Gold price (XAU/USD) attracted dip-buyers in Asia on Wednesday, stalling its retreat from the $3,500 peak hit the day before.
placeholder
Gold price falls further as Trump softens tone on PowellGold price (XAU/USD) is facing profit-taking pressure and nosedives on Wednesday towards $3,300 at the time of writing. The profit taking picked up on comments from United States (US) President Donald Trump, who did a 180-degree turn on his stance on China and the Federal Reserve (Fed).
Author  FXStreet
20 hours ago
Gold price (XAU/USD) is facing profit-taking pressure and nosedives on Wednesday towards $3,300 at the time of writing. The profit taking picked up on comments from United States (US) President Donald Trump, who did a 180-degree turn on his stance on China and the Federal Reserve (Fed).
placeholder
Gold sinks as risk appetite improves on Trump-Powell calm, China tariff relief hopesGold prices plunged more than 2.50% on Wednesday as risk appetite improved due to a possible de-escalation of US-China tensions and US President Donald Trump's statement that he doesn’t plan to fire Federal Reserve (Fed) Chair Jerome Powell.
Author  FXStreet
5 hours ago
Gold prices plunged more than 2.50% on Wednesday as risk appetite improved due to a possible de-escalation of US-China tensions and US President Donald Trump's statement that he doesn’t plan to fire Federal Reserve (Fed) Chair Jerome Powell.
placeholder
Trump Provides Another Boost! Tesla Shares Surge Over 5%, Leading the Seven Tech Giants!Trump has announced a partial tariff exemption for automakers. This news has lifted market optimism, resulting in a broad rally in U.S. stocks, with Tesla shining brightly. 
Author  TradingKey
4 hours ago
Trump has announced a partial tariff exemption for automakers. This news has lifted market optimism, resulting in a broad rally in U.S. stocks, with Tesla shining brightly. 
placeholder
Bitcoin Price Stabilizes After Surge — Is It Gearing Up for Another Leg Up?Bitcoin price is moving higher above the $93,200 zone. BTC is consolidating gains and might continue higher above the $94,000 zone in the near term.
Author  NewsBTC
3 hours ago
Bitcoin price is moving higher above the $93,200 zone. BTC is consolidating gains and might continue higher above the $94,000 zone in the near term.
goTop
quote