UEFA Champions League Welcomes Crypto.com as First Global Crypto Partner

Source Beincrypto

On August 14, Crypto.com, a crypto exchange based in Singapore, announced a partnership with the UEFA Champions League as the first and exclusive global crypto platform partner.

This multi-year partnership is designed to enhance fan experiences and integrate cryptocurrency into the global sports arena.

From FIFA to UEFA: How Crypto.com is Making Waves in Global Sports

According to the official statement, Crypto.com’s collaboration with UEFA will feature in-stadium activations, broadcast integrations, and unique advertising campaigns. These initiatives aim to drive fan engagement and bring cryptocurrency to the forefront of the football community. Crypto.com’s branding as an official global sponsor will debut at the UEFA Super Cup on August 14, 2024.

Read more: Crypto.com vs. Coinbase: Which Crypto Exchange Is Right for You?

Crypto.com’s latest move also signifies its commitment to establishing a strong presence in sports by leveraging its global reach. Steven Kalifowitz, Crypto.com’s Chief Marketing Officer, emphasized that the UEFA Champions League’s global appeal aligns perfectly with the company’s mission to make cryptocurrency accessible to a broader audience.

“Connecting our brand with engaged sports fans around the world has effectively grown our user base to over 100 million in pursuit of our mission of cryptocurrency in every wallet,” Kalifowitz stated.

This partnership is the latest in a series of high-profile sports sponsorships for Crypto.com. BeInCrypto reported the company became the exclusive crypto sponsor of the FIFA World Cup in Qatar in March 2022. Additionally, it has been a key partner of the Ultimate Fighting Championship (UFC) since 2021.

Between 2021 and 2022, crypto firms accelerated their sponsorships of sporting leagues and teams. This trend, however, faced setbacks when the crypto exchange FTX, which had invested over $300 million in sports marketing deals, collapsed. Furthermore, the prolonged bear market exacerbated the challenges, slowing the momentum of crypto sponsorships in sports.

Despite these challenges, the crypto industry is bouncing back, with companies like Crypto.com leading the way. Their strategic partnership with UEFA demonstrates a renewed commitment to engaging with global audiences through high-profile sports events.

Read more: 10 Best Crypto Exchange Reviews for August 2024

List of Brands with the Most Partnership Deals in the European Football Sector.List of Brands with the Most Partnership Deals in the European Football Sector. Source: SponsorUnited

Similarly, eToro has significantly increased its presence in European football sponsorships between 2023 and 2024, distinguishing itself as one of the few crypto firms to grow its sports marketing efforts during this period. According to SponsorUnited, while over 70% of other crypto brands saw stagnation or decline in their sponsorship deals, eToro’s success exemplifies a broader industry trend of leveraging sports partnerships to solidify brand presence.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Silver Price Forecast: XAG/USD rallies to $38.40 favoured by a softer US Dollar Silver (XAG/USD) is rallying for the third consecutive day on Friday, with bulls testing July 15 highs of 38.40 at the time of writing.
Author  FXStreet
13 hours ago
Silver (XAG/USD) is rallying for the third consecutive day on Friday, with bulls testing July 15 highs of 38.40 at the time of writing.
placeholder
Cardano (ADA) Flashes Bullish Signal—Is the Rally Just Beginning?ADA is now consolidating and might attempt a clear move above the $0.8650 zone.
Author  NewsBTC
13 hours ago
ADA is now consolidating and might attempt a clear move above the $0.8650 zone.
placeholder
Asian stocks climbed following record highs with gains led by Taiwan and AustraliaOn Friday, Asian stocks rose after U.S. markets hit new highs, supported by positive economic data and mixed corporate results.
Author  Cryptopolitan
13 hours ago
On Friday, Asian stocks rose after U.S. markets hit new highs, supported by positive economic data and mixed corporate results.
placeholder
AUD/USD advances further beyond 0.6500 amid notable USD weaknessThe AUD/USD pair is building on the previous day's bounce from the vicinity of mid-0.6400s, or a three-and-a-half-week trough, and gaining strong follow-through positive traction on Friday.
Author  FXStreet
14 hours ago
The AUD/USD pair is building on the previous day's bounce from the vicinity of mid-0.6400s, or a three-and-a-half-week trough, and gaining strong follow-through positive traction on Friday.
placeholder
Pound Sterling set for third straight week of losses amid growing UK labor market concernsThe Pound Sterling (GBP) remains near an over two-month low around 1.3375 during the European trading session on Friday.
Author  FXStreet
15 hours ago
The Pound Sterling (GBP) remains near an over two-month low around 1.3375 during the European trading session on Friday.
goTop
quote