MetaMask Set to Launch Its Own Token — Could This Spark a Wave of Wallet Token Issuance?

TradingKey – Crypto wallet provider MetaMask has announced plans to launch its own token, potentially prompting rivals like IMToken and Cobo to follow suit.

According to a September 19 report from The Block, MetaMask is preparing to release its native token. Joe Lubin, CEO of MetaMask’s parent company Consensys, stated, “The MetaMask token is coming — and possibly sooner than you expect.”

Not long ago, MetaMask also introduced its own stablecoin, MetaMask USD (mUSD), which supports MetaMask Swap and Bridge transactions, and can be used by merchants globally via the MetaMask card.

This signals a broader shift: crypto wallets are evolving beyond simple storage tools, expanding into areas like trading, payments, and stablecoin infrastructure. It’s a trend that could define the next phase of wallet innovation and sustainability.

MetaMask currently ranks sixth among global crypto wallets, trailing only Ledger, Trezor, OneKey, IMToken, and Cobo. Its token launch could very well inspire other wallet providers to issue their own tokens as a means of fundraising and ecosystem growth.