Alibaba enters wearables market with AI smart glasses teaser

Alibaba Group Holding has entered the Chinese smart wearables industry after previewing its first AI-powered glasses. The company previewed the AI-powered smart glasses at the World Artificial Intelligence Conference (WAIC) in Shanghai, the largest annual event in the country.

The AI race has been hot in the last few months, as some firms are looking to debut new products, while others are looking to improve their own products. The Quark AI glasses, named after the company’s AI assistant, were revealed to the public for the first time at the event on Saturday.

The company announced at the event that it has finished developing the product and an official launch is being planned for this year, even though it didn’t commit to a specific date or timeline.

According to several reports, the glasses were presented as part of a full ecosystem powered by cutting-edge hardware and deep AI integration.

The dual-chip setup is expected to balance performance and battery life, allowing users to use its AI functions without the need to charge the device frequently. Its dual-option approach also helps the company address the issue of productivity, giving users who want overlays and minimalist users who prefer light designs what they want.

Alibaba showcases its AI-powered smart glasses

This unveiling marks Alibaba’s debut in the smart glasses market, which has seen an increase in local competition. Domestic firms like Rokid and Xreal have been working overtime, releasing new products to users over the past few months. Alibaba has also deepened its reach in the industry, inking a partnership with augmented reality glasses maker RayNeo earlier this year.

The partnership will see the company provide AI support for the Hong Kong-based firm’s products. Alibaba is expected to use its Qwen large language models (LLMs), the technology underpinning its generative AI services, to provide the exclusive service to RayNeo’s products.

“This partnership represents a new application of the Qwen LLM in the field of smart glasses,” Zhou Jingren, chief technology officer of Alibaba Cloud, said. The collaboration also marked the first in-depth partnership between an LLM developer and an AI glasses manufacturer in China.

Speaking about the new AI smart glasses at a sub-forum, the head of smart terminal business at Alibaba’s Intelligent Information business group, Song Gang, mentioned that AI glasses are expected to become the most important form of wearable intelligence in the future. Gang said that the product will serve as another pair of eyes and ears for humans.

This recent move is part of a broader strategy by Alibaba to increase its AI offering. The Hangzhou-based tech company announced in February that it is committed to investing about $53 billion into AI infrastructure in the next three years. The company said at the time that the funding, which is the largest in China by a single private business, shows its commitment to AI.

Alibaba CEO Eddie Wu Yongming said the company plans to pursue an aggressive investment strategy at that time. The move came after the popularity of Chinese startup DeepSeek and the popularity of its models at the beginning of the year. The startup released its globally accepted R1 model, a model that outpaced many existing models at the time.

Alibaba is also expected to improve the development of its software and hardware products through its Qwen AI model series.

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