1 Bullish Sign for Struggling Nike Stock
Key Points
Apple CEO Tim Cook purchased 25,000 shares of Nike stock in April.
Nike recently beat analysts' estimates amid a concerted effort to improve its financial performance.
- 10 stocks we like better than Nike ›
It's no secret that Nike (NYSE: NKE) has had substantial challenges in the past few years. The stock is trading near its 52-week low of $42 per share, and the company recently underwent significant leadership changes. As the athletic brand fights to stay relevant, there is one potentially overlooked bullish signal coming from within.
On April 10, Apple CEO and Nike board member Tim Cook purchased 25,000 shares of Nike. Just a few days later, Nike CEO Elliott Hill purchased 23,660 shares. This follows Cook's December purchase of 50,000 shares.
Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »
Insider buying is often viewed as a bullish signal that the company could begin moving in a more positive direction. The fact that Cook and Hill have both purchased healthy numbers of shares recently could be a real vote of confidence. Now the question is if Nike's turnaround is, in fact, working.
Image source: The Motley Fool.
The latest financials tell a mixed story. Third-quarter fiscal 2026 revenues were flat, while wholesale revenue increased 5% year over year. Nike beat Wall Street's expectations, but it still has a long way to go to return to its former glory.
Nike's stock has fallen 28% since the start of the year. Its trailing price-to-earnings (P/E) ratio is below 30 now, which could mean the stock is at a reasonable price for those who believe the company's financial rebound is underway.
With insiders buying shares, hopefully, there is more good news for patient Nike investors in the near future.
Should you buy stock in Nike right now?
Before you buy stock in Nike, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Nike wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $581,304!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,215,992!*
Now, it’s worth noting Stock Advisor’s total average return is 1,016% — a market-crushing outperformance compared to 197% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
See the 10 stocks »
*Stock Advisor returns as of April 17, 2026.
Catie Hogan has positions in Apple. The Motley Fool has positions in and recommends Apple and Nike and is short shares of Apple. The Motley Fool has a disclosure policy.
Recommended Articles
