Alphabet is engaged in both the hardware and software side of the AI industry.
Its hardware and software are in use by major competitors like OpenAI, Anthropic, and Apple.
The company is growing quickly for its size, it's profitable, and it's stable.
There are many companies involved in the artificial intelligence (AI) industry. It can be hard for an investor to know what to put their money into.
But for a one-ticker play to invest in the whole of the AI industry, Google's parent company Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL) makes a good case for itself.
Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »
It is, after all, the only large AI player operating in both the software and hardware ends of the industry through its Google Gemini AI platform and tensor processing unit (TPU) hardware.
Image source: Getty Images.
First let's talk about Gemini, which has carved out a decent chunk of the market for itself. Since 2023 it has grown from 7% share in the enterprise large language model (LLM) market to 21% and is set to overtake OpenAI's ChatGPT this year if the trend continues.
The software also forms the basis of Alphabet's "Magnificent Seven" peer Apple's AI program. The partnership turned what could have been one of Google's largest competitors into a customer.
On the hardware side of the equation, Alphabet's TPU hardware represents one of the first real competitors to Nvidia's graphics processing unit (GPU).
And, while Anthropic's Claude might have a greater share of the enterprise LLM market at 40%, Anthropic announced late last year that it would be adding over a gigawatt of computing capacity online with Alphabet TPU chips.
While Claude might compete with Gemini in terms of software, it will be running in part on Google hardware. OpenAI is also looking to use TPU chips to power its software. So, Alphabet is a strong contender on both ends of the AI play.
It also has the financials you'd expect from Google's parent company.
Alphabet generated $402.8 billion in revenue for 2025, up 15% over 2024 which is very fast growth considering the company's sheer size. It also runs a net profit margin of 32.8% and has a very healthy debt-to-equity ratio of 0.14.
So, if you're looking for a safe, stable, all-in-one AI play, give Alphabet a look.
Before you buy stock in Alphabet, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Alphabet wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $555,526!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,156,403!*
Now, it’s worth noting Stock Advisor’s total average return is 968% — a market-crushing outperformance compared to 191% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
See the 10 stocks »
*Stock Advisor returns as of April 11, 2026.
James Hires has positions in Alphabet. The Motley Fool has positions in and recommends Alphabet, Apple, and Nvidia and is short shares of Apple. The Motley Fool has a disclosure policy.