90% of New CEX Token Listings Fall Below Debut Price Within a Year, Report Finds

A new CoinGecko report found that roughly 90% of newly listed altcoins on top centralized exchanges fall below their listing price within 12 months.

The findings paint a grim picture for retail buyers chasing new token listings across the industry’s biggest trading platforms.

Most New Altcoin Listings Lose Value Fast

According to the report, only about 32% of new altcoin listings record positive price action immediately after going live across the top 12 centralized exchanges (CEXs). That means nearly two out of three tokens start losing value from the moment they begin trading.

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Exchange-level data reveals sharp differences in early performance. Upbit stood out with 67% of its listings showing gains 30 days after debut, though CoinGecko noted that the South Korean exchange has one of the lowest listing rates. Binance followed at 50%, while Kraken and Gate trailed at just 14%.

However, those early gains faded quickly. By days 30 to 59, only 25% of tokens remained in positive territory on average.

“Across longer time frames, this percentage declines somewhat linearly across all exchanges. The only exception is Coinbase, whose listed coins catch a second wind after the half-year mark of being listed on the exchange,” the report read.

Even Upbit’s Winners Eventually Lose

Upbit’s trajectory tells the most striking story. Despite starting with the strongest 30-day performance, every one of its newly listed altcoins fell below its debut price by the 300- to 329-day mark.

That 67% to 0% collapse suggests early gains were driven by hype and limited supply rather than sustainable demand. By the 12-month mark, fewer than 10% of listed tokens on most top exchanges remained above their listing price.

Ultimately, the data reveals a consistent pattern: hype-driven rallies around new listings rarely translate into lasting value. While some tokens see short-term gains, the vast majority struggle to sustain momentum beyond the initial trading window.

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