Does Berkshire Hathaway CEO Greg Abel's New Favorite Stock, Alphabet, Achieve the Rule of 40?

Source Motley_fool

Key Points

  • Balancing profitability and growth is no easy task.

  • But companies that do it well can receive premium valuations.

  • Alphabet has shown tremendous growth and profitability, but there have recently been some warning signs about the company.

  • 10 stocks we like better than Alphabet ›

New Berkshire Hathaway Chief Executive Officer Greg Abel appears to have chosen his favorite stock early in his tenure.

Since Abel took over for Warren Buffett as the new chief of Berkshire Hathaway, the company has plowed more than $20 billion into Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) through open-market purchases and direct equity offerings.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

Alphabet, the parent company of Google, is now the fourth-largest position in Berkshire's portfolio when combining both Class A and Class B shares it owns.

Abel appears to have chosen his horse early. Does Alphabet achieve the Rule of 40?

Google campus.

Image source: Alphabet.

What is the rule of 40?

There are many financial metrics that investors use to assess the health and future prospects of a stock, and one is the Rule of 40. The Rule of 40 is used by investors to assess how well a company balances growth and profitability and is frequently applied to software companies.

The formula looks at revenue growth, typically on a year-over-year basis, combined with net profit margin. If the total is above 40%, then a company has done a good job of growing profitably. If it's below 40%, the company may not be investing efficiently.

Companies that do achieve the Rule of 40 can receive higher valuations. It's also important to note that investors don't have to use net profit margin. They can use operating margin, free-cash-flow margin, or EBITDA (earnings before interest, taxes, depreciation, and amortization) margin.

How Alphabet performs

We can assess Alphabet's performance using the Rule of 40, based on profit margin, operating margin, and free-cash-flow margin.

I looked at Alphabet's year-over-year revenue growth on a constant-currency basis and reviewed all metrics for the full year 2025 and the first quarter of 2026 to assess both the most recent numbers and the 12-month performance. The large conglomerate generated 15% annual revenue growth in 2025 and 19% in the first quarter of 2026.

Rule of 40 2025 1Q26
Operating margin 47% 55%
Profit margin 48% 76%
Free-cash-flow margin 33% 28%

Data source: Alphabet.

As you can see, when it comes to operating margin and profit margin, Alphabet passed the Rule of 40 with flying colors. Artificial intelligence (AI) has been a huge boon to companies like Alphabet, with their cloud businesses benefiting immensely.

Alphabet has also rolled out its own large language models (LLMs), which many investors believe are competitive with perceived leaders like Anthropic's Claude and OpenAI's ChatGPT.

The area where Alphabet has struggled is when using free-cash-flow margin in the Rule of 40. Perhaps even more concerning is that this metric declined in the first quarter of 2026.

This actually makes sense, given Alphabet's capital expenditures (capex) and the company's capex forecast as it continues to build out AI infrastructure. Alphabet has projected between $180 billion and $190 billion in capex this year.

Some Wall Street analysts even foresee the company's free cash flow turning negative during the next few years.

Just one data point

Investors should understand that many financial metrics are used to evaluate a company's health. You should never lean too heavily on any individual metric as the basis for an investment; instead, use the sum of your research to inform your decision-making.

In this case, the Rule of 40 indicates that Alphabet's AI initiatives and investments have so far paid dividends. But the struggles with free-cash-flow margin also indicate the company may be overspending on AI, a concern that many investors have with other AI hyperscalers, too.

Many investors, including Abel, likely expect the investments to pay off, but if you also start to see Alphabet struggle with the Rule of 40 when using operating and profit margins in the formula, that would be a major red flag about these AI infrastructure investments.

Should you buy stock in Alphabet right now?

Before you buy stock in Alphabet, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Alphabet wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $395,679!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,294,805!*

Now, it’s worth noting Stock Advisor’s total average return is 929% — a market-crushing outperformance compared to 211% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of July 13, 2026.

Bram Berkowitz has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet and Berkshire Hathaway. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
OpenAI, Meta and SpaceXAI at war to make enterprise AI dramatically cheaperThere is fierce competition among OpenAI, Meta Platforms ($META), and SpaceXAI (NASDAQ: SPCX) on prices of enterprise AI, not just the scores for the models. They launched their latest models this week, promising improved performance but reduced prices to win the corporate scrutiny. This year, some firms had their employees work with AI all day...
Author  Cryptopolitan
16 hours ago
There is fierce competition among OpenAI, Meta Platforms ($META), and SpaceXAI (NASDAQ: SPCX) on prices of enterprise AI, not just the scores for the models. They launched their latest models this week, promising improved performance but reduced prices to win the corporate scrutiny. This year, some firms had their employees work with AI all day...
placeholder
TSMC, Samsung and SK Hynix now make up nearly 30% of emerging marketsTaiwan Semiconductor Manufacturing Co. (NYSE: TSM), Samsung Electronics (KRX: 005930) and SK Hynix (KRX: 000660) now make up more than 30% of the MSCI Emerging Markets Index. Their combined share is close to the Magnificent Seven’s weight in the S&P 500. Technology now covers about 45% of the emerging-market gauge. These three chipmakers are worth...
Author  Cryptopolitan
16 hours ago
Taiwan Semiconductor Manufacturing Co. (NYSE: TSM), Samsung Electronics (KRX: 005930) and SK Hynix (KRX: 000660) now make up more than 30% of the MSCI Emerging Markets Index. Their combined share is close to the Magnificent Seven’s weight in the S&P 500. Technology now covers about 45% of the emerging-market gauge. These three chipmakers are worth...
placeholder
Analysts push back on Musk's space computing timelineSpaceX's AI returns over the coming years will not come from outer space. According to Wall Street analysts, the money is coming from Earth data centers.
Author  Cryptopolitan
17 hours ago
SpaceX's AI returns over the coming years will not come from outer space. According to Wall Street analysts, the money is coming from Earth data centers.
placeholder
Economists See Lower Recession Risk: Will Fed Still Hike Interest Rates?US economists lowered their recession odds to 25% while raising inflation forecasts, according to a Wall Street Journal survey, leaving the Federal Reserve little room to cut interest rates this year.
Author  Beincrypto
17 hours ago
US economists lowered their recession odds to 25% while raising inflation forecasts, according to a Wall Street Journal survey, leaving the Federal Reserve little room to cut interest rates this year.
placeholder
South Korea Crypto Volume Hits a Two-Year Low Amid the KOSDAQ CrashSouth Korea’s crypto trading volume hit a two-year low, dropping below 10 trillion won ($6.7 billion) for the first time since September 2023.The slump coincides with a dramatic collapse across the co
Author  Beincrypto
17 hours ago
South Korea’s crypto trading volume hit a two-year low, dropping below 10 trillion won ($6.7 billion) for the first time since September 2023.The slump coincides with a dramatic collapse across the co
goTop
quote