Stocks Are Near All-Time Highs: Is Now a Bad Time to Invest?

Source Motley_fool

Key Points

  • The S&P 500 hitting new highs isn't uncommon.

  • Using a dollar-cost averaging strategy with ETFs is one of the best ways to invest for the long term.

  • 10 stocks we like better than Vanguard S&P 500 ETF ›

The market has been on a roll lately, with the S&P 500 (SNPINDEX: ^GSPC) setting new highs throughout May. If you think you missed your opportunity when the market bottomed in late March, don't fret. The market hitting new all-time highs is not particularly rare and should not change your investment strategy. And if you are thinking of waiting for the next dip, I'd think again.

According to a J.P. Morgan study, since 1950, the S&P 500 has hit an all-time high on about 7% of trading days. Meanwhile, nearly a third of the time, the market never trades lower after hitting those highs. This means there is a great chance that investing today will be a profitable endeavor, and of course, the longer your holding period, the better the odds.

Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »

There is also a big opportunity cost from waiting for a stock market dip that may never come. In addition, even if you were able to correctly predict the next market correction, you'd have to correctly predict the right time to get back in. The market's best days are often after big sell-offs, and if you hesitate to get in, you'll be leaving a lot of gains on the table.

Artist rendering of ETFs trading.

Image source: Getty Images

Dollar-cost averaging into ETFs

As such, the best market strategy remains dollar-cost averaging, and the best vehicle for this strategy is index-based exchange-traded funds (ETFs). Why ETFs are better suited for dollar-cost averaging than individual stocks is that, quite frankly, most individual stocks underperform the market.

A separate J.P. Morgan study found that between 1990 and 2020, 40% of stocks experienced a decline of 70% or more from which they never fully recovered, while two-thirds of stocks underperformed. However, a few mega-winners typically propelled the market higher.

Given that dynamic, centering your portfolio on one or two core ETFs and consistently dollar-cost averaging into them over the long term is one of the smartest moves an investor can make. Two great options for using this strategy are the Vanguard S&P 500 ETF (NYSEMKT: VOO) and the Invesco QQQ Trust (NASDAQ: QQQ).

The Vanguard S&P 500 ETF tracks the S&P 500 and provides investors with an instant, diversified portfolio of the 500 largest publicly traded U.S. companies. The ETF has a strong track record, generating an average annual return of 15.2% over the past decade, as of the end of April. Only about 14% of actively managed funds have outperformed the S&P 500 over the past decade, making it a great investment option.

For investors looking for more growth and tech exposure, the Invesco QQQ Trust is a great option. While more concentrated, it has consistently outperformed the S&P over the past decade, generating an average annual return of 21.1% over that stretch.

Should you buy stock in Vanguard S&P 500 ETF right now?

Before you buy stock in Vanguard S&P 500 ETF, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Vanguard S&P 500 ETF wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $472,205!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,384,459!*

Now, it’s worth noting Stock Advisor’s total average return is 999% — a market-crushing outperformance compared to 208% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of May 15, 2026.

JPMorgan Chase is an advertising partner of Motley Fool Money. Geoffrey Seiler has positions in Invesco QQQ Trust and Vanguard S&P 500 ETF. The Motley Fool has positions in and recommends JPMorgan Chase and Vanguard S&P 500 ETF. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
MicroStrategy Shares are Performing Better than Bitcoin In 2026, But How?MicroStrategy stock is up nearly 3% at press time, trading above $137 as markets opened on March 9. Strategy just announced another 17,994 BTC purchase for $1.28 billion.The stock trades 57% lower ove
Author  Beincrypto
Mar 10, Tue
MicroStrategy stock is up nearly 3% at press time, trading above $137 as markets opened on March 9. Strategy just announced another 17,994 BTC purchase for $1.28 billion.The stock trades 57% lower ove
placeholder
A Phone Call From Trump Just Earned Nvidia Stock a Potential 30% BoostNvidia (NVDA) stock price has rallied for seven consecutive sessions since the May 6 breakout, climbing to $227 on May 13. The move sits inside a 32% measured move setup, and the fundamental catalysts
Author  Beincrypto
Yesterday 02: 29
Nvidia (NVDA) stock price has rallied for seven consecutive sessions since the May 6 breakout, climbing to $227 on May 13. The move sits inside a 32% measured move setup, and the fundamental catalysts
placeholder
Dogecoin Leads Crypto Futures Activity as Bitcoin, Ethereum, and XRP CoolDogecoin has overtaken Bitcoin, Ethereum, and XRP in futures market activity, according to the latest CoinGlass data.Open interest in Dogecoin futures rose 5.09% over the past 24 hours. Open interest
Author  Beincrypto
9 hours ago
Dogecoin has overtaken Bitcoin, Ethereum, and XRP in futures market activity, according to the latest CoinGlass data.Open interest in Dogecoin futures rose 5.09% over the past 24 hours. Open interest
placeholder
Figma stock rallies 13% after Q1 earnings beat as Anthropic-Trump beef becomes a major riskFigma (NYSE: FIG) stock climbed 13% after the company gave Wall Street a clean revenue beat for the first quarter, then added one ugly footnote: its AI work for federal customers is now tied to Anthropic’s fight with the US government. The design software company said revenue for the quarter ending March 31, reached $333.4...
Author  Cryptopolitan
9 hours ago
Figma (NYSE: FIG) stock climbed 13% after the company gave Wall Street a clean revenue beat for the first quarter, then added one ugly footnote: its AI work for federal customers is now tied to Anthropic’s fight with the US government. The design software company said revenue for the quarter ending March 31, reached $333.4...
placeholder
Prediction markets weigh hardware flaws against Nvidia’s quarterly earnings streakInvestors are waiting for Nvidia’s results on May 20, but concerns about problems with its newest graphics cards are creating uncertainty about what the results will show. The chipmaker will report first-quarter fiscal 2027 earnings next week. Betting platforms tracking business outcomes expect strong results. On Polymarket, users price in about a 97% chance of...
Author  Cryptopolitan
9 hours ago
Investors are waiting for Nvidia’s results on May 20, but concerns about problems with its newest graphics cards are creating uncertainty about what the results will show. The chipmaker will report first-quarter fiscal 2027 earnings next week. Betting platforms tracking business outcomes expect strong results. On Polymarket, users price in about a 97% chance of...
goTop
quote