The consumer goods giant has racked up a remarkable, long-term record.
The company is mid-restructuring, cutting up to 7,000 jobs and reviewing its brand portfolio.
With shares around $159, $100 buys a fractional stake that can start compounding via dividend reinvestment.
You don't need a few thousand dollars sitting around to start building a dividend portfolio. Most brokers now let you buy fractional shares, so $100 is plenty to get a stake in almost any company on the market, including some of the most reliable dividend payers there are.
The trick isn't finding a stock with the highest yield today. It's finding one that keeps raising its payout for decades, through recessions, pandemics, and whatever this year throws at it, so the income you're collecting keeps growing even if you never add another dollar. The trick is also finding a stock you feel so confident with that you can keep investing in as you continue to gain income.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
Procter & Gamble (NYSE: PG) is about as reliable as dividend growth gets. It's heavily loved in the dividend conversation, and it deserves all that love. It's the maker of Tide, Pampers, Gillette, and Charmin that just delivered its 70th consecutive annual dividend increase, one of only five companies in the world that can say that.
At around $159 a share, $100 buys roughly six-tenths of a share today, not much on its own, but enough to start a position that compounds every time Procter & Gamble raises its payout again next year, and the year after that. This company is also a Dividend King, meaning it has delivered 50 or more years of annual dividend increases.
Here's what makes this more than a boring buy-and-forget stock right now: P&G is in the middle of a real shake-up. In 2025, the company announced a two-year plan to cut up to 7,000 mostly office and support jobs by the end of fiscal 2027, not factory workers, and said it would also look at exiting slower-growing brands and product categories. Management has pointed to tariff costs and soft U.S. demand as the reasons, and the company expects to spend $1.5 billion to $2 billion before taxes getting the restructuring done.
P&G has pulled this lever before: a decade ago it trimmed its brand portfolio from around 250 names down to about 65, keeping only the brands with real scale and profitability, per MIT. The company is really just running that playbook again, betting that a leaner, more focused P&G will grow faster and cost less to run than the sprawling version investors have known for years.
Image source: Procter & Gamble.
The early results so far have been kind of mixed, which is honestly the more interesting story than a clean beat. Fiscal 2026 net sales rose 3% to $87 billion, but organic sales, which strip out currency and deal-making noise, grew just 1%, and that growth came entirely from pricing and product mix rather than selling more stuff. Diluted earnings per share grew 2% to $6.62.
None of that screams excitement to me, but operating cash flow came in at $19.6 billion, and P&G turned 100% of its adjusted profit into actual free cash flow, meaning the money it reported as earnings really showed up in the bank. That's the detail I'd focus on when considering this stock: real cash, not just reported profit, is what's funding the restructuring and the dividend at the same time, so neither one has to come at the other's expense.
That cash generation is exactly why the dividend hasn't missed a beat while the business retools itself. P&G raised its quarterly payout to $1.0885 per share this year, a 3% increase, and plans to distribute roughly $10 billion to shareholders in fiscal 2026. The current yield sits around 2.7%, not the highest number on this list of dividend stocks you'll find, but paired with a 70-year raise streak, it's one of the most durable income streams in the market.
Putting $100 into P&G today isn't about the size of the check. It's really all about time. Reinvest the dividends, add to the position when you can, and let seven decades of proven discipline do the compounding for you. Also, if restructuring drags on longer than planned, or if cutting jobs and brands slows growth further before it helps margins, the stock could stay range-bound for a while.
But this company raised its dividend through the Great Depression, multiple wars, and the 2008 financial crisis, and it has earned some benefit of the doubt on a two-year cost-cutting plan.
Before you buy stock in Procter & Gamble, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Procter & Gamble wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $376,696!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,333,920!*
Now, it’s worth noting Stock Advisor’s total average return is 925% — a market-crushing outperformance compared to 212% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
See the 10 stocks »
*Stock Advisor returns as of October 20, 2026.
Micah Zimmerman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.