Meet the Dividend King Stock That Yields More Than Quintuple the Nasdaq-100. Here's Why It's a Buy in October.

Source The Motley Fool

Key Points

  • Procter & Gamble has paid dividends for the last 136 years.

  • It has raised its dividend for 70 consecutive years.

  • The company produces plenty of cash flow to support payments.

  • Motley Fool Issues Rare "Total Conviction" Buy Alert ›

The Nasdaq-100 index is known for including large technology companies like Apple (NASDAQ: AAPL) and Nvidia (NASDAQ: NVDA). These growth companies have provided strong gains over the years. However, its stocks tend to be more volatile.

For investors seeking less volatile price swings with reliable dividend income, look no further than Procter & Gamble (NYSE: PG). The shares have a dividend yield of 2.8%, more than five times the Nasdaq-100's 0.5%. It's also nearly three times higher than the S&P 500 index's 1% yield.

Missed AI’s "Act 1"? Act 2 Could Be 15x Bigger. Most investors think they missed the AI boat because they didn't buy Nvidia in 2005. But according to our analysts, we’re only at the end of "Act 1"—the R&D phase. "Act 2" is the global rollout. Continue »

Here's a closer look at the company to see why dividend investors should strongly consider Procter & Gamble's shares.

A graph showing percentages increasing over time.

Image source: Getty Images.

Impressive history

Procter & Gamble doesn't appear to operate an exciting business. It sells products like shampoos, razors, deodorants, toothpastes, detergents, and diapers. However, it has popular brands with high market shares, such as Head & Shoulders, Tide, Gillette, and Pampers.

Selling these types of products also makes the company's results resilient to economic cycles. That's because people need them, no matter what's going on with their personal financial situation.

In fact, you'd be hard-pressed to find a company with as impressive a dividend history as Procter & Gamble. It has made payments for 136 years and raised them for 70 straight years. That makes the company a Dividend King, a group of companies that have increased dividends for at least 50 straight years.

Most recently, the board of directors approved a solid 3% hike to April's payment. Procter & Gamble currently pays a $ 1.0885-per-share quarterly dividend.

Streak set to continue

Of course, an impressive dividend history doesn't mean much if a company can't afford to continue paying and raising payments. Fortunately, Procter & Gamble's ability to pay dividends isn't in question.

One look at the company's cash flow tells you all that you need to know. For the latest fiscal year, which ended on June 30, Procter & Gamble generated free cash flow of $15.1 billion. That easily covered the company's $10.2 billion in dividends.

Free cash flow is an important measure since it's operating cash flow minus capital expenditures. Put another way, it's the amount of cash the company produces from operating the business, less the amount expended for investing in long-term assets.

With a relatively high dividend yield, a long history of dividend increases, and plenty of cash flow to support payments, Procter & Gamble has earned a place in the portfolios of investors seeking dividend-paying stocks.

Should you buy stock in Procter & Gamble right now?

Before you buy stock in Procter & Gamble, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Procter & Gamble wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $380,363!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,315,732!*

Now, it’s worth noting Stock Advisor’s total average return is 919% — a market-crushing outperformance compared to 211% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of October 19, 2026.

Lawrence Rothman, CFA has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple and Nvidia. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Today’s Market Recap: U.S. Stocks Rebound as Nasdaq Gains 1.11%, Memory Chip Stocks Rally, SanDisk Jumps 5.5%U.S. stocks rebounded on Monday, October 19, following a sharp sell-off in AI infrastructure stocks last week, lifting the Nasdaq Composite and S&P 500.At the clo
Author  TradingKey
Yesterday 01: 25
U.S. stocks rebounded on Monday, October 19, following a sharp sell-off in AI infrastructure stocks last week, lifting the Nasdaq Composite and S&P 500.At the clo
placeholder
Gold Price Analysis Today | Forex Gold Analysis | XAU/USD Analysis - October 20, 2026Get the latest gold price analysis, forex gold insights, and XAU/USD analysis for October 20, 2026. Read on for the details.
Author  Mitrade
Yesterday 03: 17
Get the latest gold price analysis, forex gold insights, and XAU/USD analysis for October 20, 2026. Read on for the details.
placeholder
Dollar presses 102 as the 10-year yield sits at 5.14% — and October hike odds are only 17%The dollar index closed at 101.99 (+0.20%) on Monday after briefly topping 102.07, while the 10-year Treasury yield rose to 5.14% and the 2-year hit 4.774% — yet futures price only about a 17% chance of a hike at the October 27-28 FOMC, versus roughly 90% for December. The driver is a global bond selloff, not a Fed repricing: France's 10-year OAT jumped to 4.84% ~ 4.94% and the OAT-Bund spread widened to 140 ~ 146bp. Here are the levels, the cross-asset read-through and what to watch.
Author  Irene Q.
Yesterday 05: 50
The dollar index closed at 101.99 (+0.20%) on Monday after briefly topping 102.07, while the 10-year Treasury yield rose to 5.14% and the 2-year hit 4.774% — yet futures price only about a 17% chance of a hike at the October 27-28 FOMC, versus roughly 90% for December. The driver is a global bond selloff, not a Fed repricing: France's 10-year OAT jumped to 4.84% ~ 4.94% and the OAT-Bund spread widened to 140 ~ 146bp. Here are the levels, the cross-asset read-through and what to watch.
placeholder
Tesla Q3 Earnings Preview: Can Auto Margins Stabilize? Wall Street’s Highest Price Target at $550Tesla (TSLA) will report its third-quarter 2026 financial results after the U.S. stock market close on October 21, Eastern Time, and host an earnings conference call at 17:30 that day. Th
Author  TradingKey
Yesterday 10: 22
Tesla (TSLA) will report its third-quarter 2026 financial results after the U.S. stock market close on October 21, Eastern Time, and host an earnings conference call at 17:30 that day. Th
placeholder
Gold Price Analysis Today | Forex Gold Analysis | XAU/USD Analysis - October 21, 2026Get the latest gold price analysis, forex gold insights, and XAU/USD analysis for October 21, 2026. Read on for the details.
Author  Mitrade
7 hours ago
Get the latest gold price analysis, forex gold insights, and XAU/USD analysis for October 21, 2026. Read on for the details.
goTop
quote