Costco Is Down 10% in 6 Months While the S&P 500 Is Up 17%. Is Costco Too Cheap to Pass Up Under $900 a Share?

Source Motley_fool

Key Points

  • Costco's stock has badly trailed the market over the last six months.

  • The company has grown revenue, profits, and memberships despite a tough retail environment.

  • Costco should continue its slow and steady growth.

  • 10 stocks we like better than Costco Wholesale ›

Among retail stocks, Costco Wholesale (NASDAQ: COST) reigns supreme. Over the last decade, it has crushed the S&P 500 on a total return basis, 624% to 324%. Even successful rival Walmart (NASDAQ: WMT) has only grown by 415% during that time.

But this year, Costco's stock has hit the skids. Over the last six months, its shares are down 9.3%, trailing the S&P 500's 17.3% gain. Yet revenue and net income continue to rise, and Costco's stores seem more popular than ever.

Missed AI’s "Act 1"? Act 2 Could Be 15x Bigger. Most investors think they missed the AI boat because they didn't buy Nvidia in 2005. But according to our analysts, we’re only at the end of "Act 1"—the R&D phase. "Act 2" is the global rollout. Continue »

At this price, are Costco's shares too cheap to pass up? Or is this a sign of bad things to come? Here's why this "bargain" may not be all that it seems.

The exterior of a Costco Wholesale warehouse, with the company's name on its side.

Image source: Getty Images.

Numbers can be deceiving

Those numbers don't tell the whole story.

Yes, Costco's share price is cheaper than it was six months ago. Yes, its revenue, profits, and free cash flow have all increased over that time frame, meaning its valuation using trailing-12-month (TTM) metrics like the price-to-sales (P/S) ratio, price-to-earnings (P/E) ratio, and price-to-free-cash-flow (P/FCF) ratio are all cheaper now than they were in March. But "cheaper" doesn't necessarily mean "cheap."

In fact, Costco's shares still trade at a sharp premium to its retail peers', whether that's in the general merchandise sector, the grocery sector, or even the electronics/appliances sector (all of which are served by Costco):

Retailer P/S Ratio (TTM) P/E Ratio (TTM) P/FCF Ratio (TTM)
Costco 1.35 44.3 43.6
Walmart 1.13 37.8 61.7
Target 0.66 16.2 16.0
Best Buy 0.44 14.6 10.5
Kroger 0.25 32.0 16.0

Data source: YCharts.

Only Walmart is valued higher than Costco by any of these metrics, and then only on price-to-FCF.

In other words, even at its current share price, Costco stock is trading at a premium.

A person in a red top looks at a table of clothing in a warehouse club.

Image source: Getty Images.

A tricky retail environment

The current economic situation hasn't been kind to retailers.

Recent tariff increases on imports from China, Mexico, and Canada have forced companies to decide whether to pass the entire tariff amount on to consumers or cut their margins on those products. Some of those price increases have resulted in lost sales, which leaves the retailers stuck between a rock and a hard place.

Meanwhile, record diesel fuel prices have increased the costs of shipping both imported and domestically produced goods, which also increases retailers' costs. Again, this puts them in a no-win situation of deciding between increasing prices or lowering their margins.

But Costco, which offers rock-bottom prices to its members, reported a 92.3% membership renewal rate for the U.S. and Canada in the most recent quarter, and overall paid membership growth of 3.8%, which is partly why its shares still trade at a premium, even in an unfriendly retail environment.

Is Costco still a buy?

Over the long term, Costco has excellent prospects for continued slow and steady growth. That said, given its elevated valuation, investors looking for faster growth may continue to exit the stock in the coming months.

Costco is still a valid pick for buy-and-hold investors, but even with its shares down by 11% over the last six months, it's still not cheap. There are more compelling growth opportunities in other sectors right now.

Should you buy stock in Costco Wholesale right now?

Before you buy stock in Costco Wholesale, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Costco Wholesale wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $361,650!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,437,517!*

Now, it’s worth noting Stock Advisor’s total average return is 936% — a market-crushing outperformance compared to 213% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of October 6, 2026.

John Bromels has positions in Costco Wholesale. The Motley Fool has positions in and recommends Best Buy, Costco Wholesale, Target, and Walmart. The Motley Fool recommends Kroger. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Traders Place Record Bets Against Oil: Could Prices Fall to $70?Traders placed record bets against oil on Tuesday. Volume in Brent put options topped 764,000 contracts, according to preliminary ICE Futures Europe data cited by Bloomberg.A put option pays off when
Author  Beincrypto
Sept 24, Thu
Traders placed record bets against oil on Tuesday. Volume in Brent put options topped 764,000 contracts, according to preliminary ICE Futures Europe data cited by Bloomberg.A put option pays off when
placeholder
Bitcoin Falls Below $84,000 as Hot US Data Sends Yields HigherBitcoin (BTC) fell below $84,000 on Wednesday after a surprise jump in US business activity sent Treasury yields higher.The drop came within about an hour of the data release. It reversed a morning ra
Author  Beincrypto
Sept 24, Thu
Bitcoin (BTC) fell below $84,000 on Wednesday after a surprise jump in US business activity sent Treasury yields higher.The drop came within about an hour of the data release. It reversed a morning ra
placeholder
Paramount Courts Elon Musk for Investment as Stock Nears Multi-Year LowsParamount Skydance has discussed bringing Elon Musk in as an equity investor, Semafor reported on Wednesday. Its stock, meanwhile, trades near its lowest levels in years.CEO David Ellison wants wealth
Author  Beincrypto
Sept 24, Thu
Paramount Skydance has discussed bringing Elon Musk in as an equity investor, Semafor reported on Wednesday. Its stock, meanwhile, trades near its lowest levels in years.CEO David Ellison wants wealth
placeholder
Treasury's 5-Year Auction Hits 20-Year Yield High: What This Means for BitcoinThe US Treasury paid its highest yield on a 5-year note since June 2006, a sign that demand for government debt is weakening even as yields stay elevated across the board.Rising yields raise borrowing
Author  Beincrypto
Sept 24, Thu
The US Treasury paid its highest yield on a 5-year note since June 2006, a sign that demand for government debt is weakening even as yields stay elevated across the board.Rising yields raise borrowing
placeholder
Palantir Stock Hits Yearly High at $190. What’s Driving the Price?Palantir Technologies shares climbed above $190 on September 23, 2026. That marked its highest level in nearly a year, extending a rally built on three separate catalysts.The stock advanced more than
Author  Beincrypto
Sept 24, Thu
Palantir Technologies shares climbed above $190 on September 23, 2026. That marked its highest level in nearly a year, extending a rally built on three separate catalysts.The stock advanced more than
goTop
quote