If I Were Building a Portfolio From Scratch With $10,000, I'd Anchor It With This Rock-Solid Dividend Stock.

Source Motley_fool

Key Points

  • New investors should resist the early temptation to trade the market’s hottest story stocks.

  • Rather, generating reliable income early builds a cushion that lets you be picky about riskier growth investments as those opportunities solidify.

  • Most good dividend stocks also continue making payments even when the broad market and more growth-oriented investments are underperforming.

  • 10 stocks we like better than Coca-Cola ›

There's some investing wisdom that can only come from experience. I know, because I've lived it. While I didn't do too badly as a new investor, after being in the market -- and in the business -- for nearly three decades, I know I'd do things very differently if I were just starting today. I'd speculate less on splashy growth stocks and aim for more recurring income, largely through dividends.

And there's one dividend name in particular I'd make a point of making a foundational holding. That's beverage company Coca-Cola (NYSE: KO). Here's why.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

A young investor is drinking a cup of coffee while using a laptop computer.

Image source: Getty Images.

Coca-Cola's business is beautifully boring

Exciting? No. In fact, it's predictable to the point of being boring. It's also anything but a red-hot growth stock. Coca-Cola's most marketable feature is its dividend, and with a forward-looking dividend yield of only 2.5%, it's not even a particularly thrilling dividend payer.

Just don't dismiss the potential of a steady income that grows over time. If you can be patient enough to stick with a boring income stock long enough, it becomes a growth investment, or at least funds your portfolio's long-term growth.

That's certainly been the case with Coca-Cola over the past 20 years, anyway. The stock's price has appreciated 285% since September 2006. Had you reinvested its dividend payments dished out during this stretch in more shares of KO, your total net return would have more than doubled for this two-decade time frame.

KO Chart

Data by YCharts.

That's the power of persistent dividends.

That being said, just because Coca-Cola's net return (with reinvested dividends) is impressive doesn't necessarily mean I'd buy more shares as these payments are made. I might. But I'd also be willing to accept these payments in cash and keep the money handy for other opportunities as they arise.

The longer you stick with it, the more there is of it, too. For perspective, the quarterly dividend of $0.31 Coca-Cola was paying 20 years ago has since grown to $0.51. Put in more practical terms, a $10,000 investment in KO back in 2006 that produced $277 in annual dividend income has since grown to nearly $19,300.

But this same position now yields more than $450 per year in dividends. That's roughly $7,300 worth of investment income generated during these 20 years on that initial investment, which you can put to work in any number of ways.

The kicker: Coca-Cola's dividend hasn't just grown nicely for the last 20 years. The beverage powerhouse has now raised its annual payout in each of the past 64 years, making it a Dividend King, with no end to the streak in sight.

The other kicker: Coca-Cola is much less nerve-racking to stick with when other growth investments are being tossed around by a volatile market.

Built to perform in perpetuity

Obviously, Coca-Cola isn't the only such name that could serve as a strong foundation for a brand-new investor's inaugural portfolio. Other dividend stocks bring something similar to the table.

This stock is one I feel comfortable counting on for the indefinite future, though, simply because it offers a product that's perpetually marketable in any economic environment. There aren't too many other names out there that can say the same.

Should you buy stock in Coca-Cola right now?

Before you buy stock in Coca-Cola, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Coca-Cola wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $361,650!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,437,517!*

Now, it’s worth noting Stock Advisor’s total average return is 936% — a market-crushing outperformance compared to 211% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of October 4, 2026.

James Brumley has positions in Coca-Cola. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Why are prediction market traders suddenly bearish on Nvidia's stock?Nvidia (NASDAQ: NVDA) stock is still green for 2026, but the trade no longer looks clean from the company that outperformed every other company and country in 2024 and 2025. NND is up about 12% this year, yet they have slipped roughly 3% over the past month. The gap with the rest of the chip...
Author  Cryptopolitan
Jun 23, Tue
Nvidia (NASDAQ: NVDA) stock is still green for 2026, but the trade no longer looks clean from the company that outperformed every other company and country in 2024 and 2025. NND is up about 12% this year, yet they have slipped roughly 3% over the past month. The gap with the rest of the chip...
placeholder
OpenAI tilts toward 2027 IPO as Anthropic prepares to list firstOpenAI is leaning toward postponing its initial public offering until 2027, per a New York Times report on June 25 citing people involved in the company’s internal deliberations. The shift represents a reversal from the late-2026 timeline OpenAI has signaled since January, with CEO Sam Altman rejecting any valuation below $1 trillion and CFO Sarah...
Author  Cryptopolitan
Jun 26, Fri
OpenAI is leaning toward postponing its initial public offering until 2027, per a New York Times report on June 25 citing people involved in the company’s internal deliberations. The shift represents a reversal from the late-2026 timeline OpenAI has signaled since January, with CEO Sam Altman rejecting any valuation below $1 trillion and CFO Sarah...
placeholder
Gold ETFs Just Had Their Second-Biggest Month Ever With $18 Billion InflowGlobal gold exchange-traded funds (ETFs) pulled in $18 billion in August, the second-largest monthly inflow on record, lifting collective holdings to an all-time high of 4,189 tonnes.The World Gold Co
Author  Beincrypto
Sept 11, Fri
Global gold exchange-traded funds (ETFs) pulled in $18 billion in August, the second-largest monthly inflow on record, lifting collective holdings to an all-time high of 4,189 tonnes.The World Gold Co
placeholder
USD/JPY Forecast: Yen Strength Puts 152 Support in Focus as BoJ Tightening LoomsUSD/JPY remains under pressure as the Japanese yen strengthens ahead of another potentially important Bank of Japan policy decision. The pair has fallen toward the mid-155 region after breaking below
Author  Beincrypto
Sept 22, Tue
USD/JPY remains under pressure as the Japanese yen strengthens ahead of another potentially important Bank of Japan policy decision. The pair has fallen toward the mid-155 region after breaking below
placeholder
Cardano Unlocks AI Agent Payments With x402: ADA Hits 4-Month HighCardano officially joined the x402 payment standard on September 21, letting applications and autonomous AI agents pay for online services directly in ADA.ADA’s price responded immediately, climbing r
Author  Beincrypto
Sept 23, Wed
Cardano officially joined the x402 payment standard on September 21, letting applications and autonomous AI agents pay for online services directly in ADA.ADA’s price responded immediately, climbing r
goTop
quote