Apple CEO Tim Cook Just Passed His Successor a Mess

Source Motley_fool

Key Points

  • Apple is dealing with rising memory chip prices affecting its earnings.

  • Against this backdrop, the stock is priced for perfection.

  • 10 stocks we like better than Apple ›

Apple (NASDAQ: AAPL) CEO Tim Cook just passed his successor an absolute mess. Cook steps down on Sept. 1 from his role as CEO but will remain on the board. In his place, John Ternus will assume the role of CEO. However, the situation Ternus is taking over isn't a pretty one.

What's going on with Apple that caused this problem? Rising commodity prices.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

Apple logo.

Image source: The Motley Fool.

Memory chip prices could severely affect Apple's business

During Cook's last earnings call, he stated that rising memory chip prices are undergoing a "100-year flood." Essentially, nobody could have seen this coming, and the effects could be disastrous. He noted that Apple already had to raise prices on some products, but it may not be able to stop at just a few product lines. If prices continue to rise, it could force Apple to raise prices again, alienating some of its consumer base, which is already stretched thin.

However, Cook noted that it is decreasing costs on other components that help offset rising memory chip prices. We'll see how this pans out, but if prices continue to rise, it could get ugly for Apple and cause John Ternus to deal with a crisis just a few months into the job.

To make matters worse, Apple's stock is priced for perfection. For the most part, Apple has executed nearly flawlessly under Cook's leadership. This has led to a sky-high valuation.

AAPL PE Ratio (Forward) Chart

AAPL PE Ratio (Forward) data by YCharts

Apple now trades at 35 times earnings, regardless of whether you use forward or trailing earnings, indicating zero growth for the rest of the current fiscal year. While 35 times earnings is already expensive enough, when a stock isn't growing, it seems a bit absurd.

For comparison, the S&P 500 trades for 25.2 times trailing earnings and 21 times forward earnings. Nvidia, the company vying for the title of the world's largest company against Apple, is growing at an impressive 85% year-over-year pace. Yet its stock trades for 34 times trailing earnings and 24 times forward earnings, making it seem like a much better value.

With Apple's stock priced for perfection and a perfect storm brewing in the memory chip market, it could sink Apple's ship. Apple is a very powerful company with significant pricing power, but there is only so much it can do to offset rising memory prices. We'll see how this plays out, but it will be a very difficult test for new CEO John Ternus over the next few years.

Should you buy stock in Apple right now?

Before you buy stock in Apple, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Apple wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $399,832!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,374,595!*

Now, it’s worth noting Stock Advisor’s total average return is 968% — a market-crushing outperformance compared to 215% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of August 9, 2026.

Keithen Drury has positions in Nvidia. The Motley Fool has positions in and recommends Apple and Nvidia. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
This One Word On SpaceX’s First Earnings Call Cost It 11%, And Sent Nvidia HigherSpaceX (SPCX) stock closed down about 14% on Wednesday, while Nvidia (NVDA) rose and Advanced Micro Devices (AMD) fell. All three moves traced back to one word Elon Musk used on SpaceX’s first earning
Author  Beincrypto
Aug 07, Fri
SpaceX (SPCX) stock closed down about 14% on Wednesday, while Nvidia (NVDA) rose and Advanced Micro Devices (AMD) fell. All three moves traced back to one word Elon Musk used on SpaceX’s first earning
placeholder
One Silver Stock Got a 80% Upside Call Despite the Metal Dropping 50%: Here’s WhySilver has crashed about 50% from its January record, yet First Majestic Silver (AG) just posted record revenue, record cash and a bigger dividend. A five-star analyst thinks the stock is worth far mo
Author  Beincrypto
Aug 07, Fri
Silver has crashed about 50% from its January record, yet First Majestic Silver (AG) just posted record revenue, record cash and a bigger dividend. A five-star analyst thinks the stock is worth far mo
placeholder
S&P 500 Charts Show Similar Warning Signs as 1997 and 2006A viral chart comparing the S&P 500’s current trajectory with that of the late 1990s has reignited debate over whether enthusiasm for artificial intelligence is inflating a classic market bubble.The i
Author  Beincrypto
Aug 07, Fri
A viral chart comparing the S&P 500’s current trajectory with that of the late 1990s has reignited debate over whether enthusiasm for artificial intelligence is inflating a classic market bubble.The i
placeholder
The Rule That Drove the Japanese Yen for Decades Just Broke, Apollo SaysFor years, one number told traders where the Japanese yen (JPY) was heading. That number was the gap between US and Japanese interest rates. Apollo Global Management says it no longer works.Chief Econ
Author  Beincrypto
Aug 07, Fri
For years, one number told traders where the Japanese yen (JPY) was heading. That number was the gap between US and Japanese interest rates. Apollo Global Management says it no longer works.Chief Econ
placeholder
Microsoft Stock Forecast: Citi Raises MSFT Target to $600 After Azure Earnings BeatMicrosoft (NASDAQ: MSFT) is back in focus after reporting stronger-than-expected fiscal fourth-quarter 2026 results, prompting Citi to raise its price target on the stock while reaffirming its bullish
Author  Beincrypto
Aug 07, Fri
Microsoft (NASDAQ: MSFT) is back in focus after reporting stronger-than-expected fiscal fourth-quarter 2026 results, prompting Citi to raise its price target on the stock while reaffirming its bullish
goTop
quote