Costco Stock Is Soaring, but Is It Getting Ahead of Itself?

Source Motley_fool

Key Points

  • Costco stock is up 15% year to date after a strong January sales report.

  • The stock is trading at a high price-to-earnings multiple of 53, raising concerns about its valuation.

  • Despite strong digital sales, total sales and earnings growth have been modest.

  • 10 stocks we like better than Costco Wholesale ›

Costco Wholesale (NASDAQ: COST) delivered a stellar January sales report, with digital sales rising notably. The company has been building out a robust e-commerce platform for years, and it is starting to show. Costco said digitally enabled sales grew 34% year over year in January -- a notable improvement from previous weeks.

After a recent pullback, the stock is now up about 15% year to date. The recent sales report builds on the strength seen in the last quarter, with consumers beginning to pick up spending on big-ticket items such as jewelry and appliances. Investors like to see this because these pricier items generally generate higher margins than food and sundries.

Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »

Costco warehouse store.

Image source: Getty Images.

However, the stock's run raises concerns around its valuation. The shares are now trading at a price-to-earnings (P/E) multiple of 53. Even using forward earnings estimates, the stock trades at an expensive P/E of 49.

Usually, investors need to see much higher growth to justify this valuation level. Despite Costco's strong digital sales performance, total net sales are still growing in the single-digit range -- 9% year over year for January, and 8% in the fiscal first quarter ending Nov. 23.

Earnings per share have grown at an annualized rate of 11% over the past three years, and analysts are modeling long-term earnings growth of about 9%. That is very light growth for a stock priced around 50 times earnings. Several Magnificent Seven companies, in addition to consumer staples like Coca-Cola and Procter & Gamble, are trading at lower P/Es relative to earnings growth, offering investors better value for their money.

The stock is priced for flawless execution, which Costco excels at, but also for robust earnings growth, which isn't happening. Investors should be cautious about buying shares at these levels, as stocks can't outpace the business's long-term growth. It might be wise to keep Costco on a watch list and consider buying it at a lower valuation.

Should you buy stock in Costco Wholesale right now?

Before you buy stock in Costco Wholesale, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Costco Wholesale wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $424,262!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,163,635!*

Now, it’s worth noting Stock Advisor’s total average return is 904% — a market-crushing outperformance compared to 194% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of February 22, 2026.

John Ballard has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Costco Wholesale. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Goldman Sachs raises 2026-end gold price forecast by $500 to $5,400/ozJan 22 (Reuters) - Goldman Sachs has raised its end-2026 gold price forecast to $5,400 per ounce from $4,900/oz earlier, noting private-sector and emerging market central banks' diversification into gold.Spot gold XAU= climbed to a peak of $4,887.82 per ounce on Wednesday. The safe‑haven metal h...
Author  Rachel Weiss
Jan 22, Thu
Jan 22 (Reuters) - Goldman Sachs has raised its end-2026 gold price forecast to $5,400 per ounce from $4,900/oz earlier, noting private-sector and emerging market central banks' diversification into gold.Spot gold XAU= climbed to a peak of $4,887.82 per ounce on Wednesday. The safe‑haven metal h...
placeholder
Gold Price Forecast: XAU/USD rebounds above $4,800, traders brace for US-Iran talks Gold price (XAU/USD) recovers some lost ground to near $4,820 during the early Asian session on Tuesday. The precious metal edges higher following a historic market rout.
Author  Rachel Weiss
Feb 03, Tue
Gold price (XAU/USD) recovers some lost ground to near $4,820 during the early Asian session on Tuesday. The precious metal edges higher following a historic market rout.
placeholder
Gold Prices Surge Amid Rising U.S.-Iran Tensions, Driving Safe-Haven Demand to New HeightsGold prices rebounded Wednesday, climbing 0.9% to $4,995.60 an ounce as geopolitical tensions between the U.S. and Iran heightened demand for safe-haven assets, despite recent market volatility.
Author  Mitrade
Feb 04, Wed
Gold prices rebounded Wednesday, climbing 0.9% to $4,995.60 an ounce as geopolitical tensions between the U.S. and Iran heightened demand for safe-haven assets, despite recent market volatility.
placeholder
3 Altcoins to Watch In The Second Week Of February 2026Altcoin momentum is picking up as renewed buying pressure returns to select high-beta tokens. After a period of consolidation and volatility, several charts are now flashing continuation signals and r
Author  Beincrypto
Feb 10, Tue
Altcoin momentum is picking up as renewed buying pressure returns to select high-beta tokens. After a period of consolidation and volatility, several charts are now flashing continuation signals and r
placeholder
How Polymarket Is Turning Bitcoin Volatility Into a Five-Minute Betting MarketPrediction platform Polymarket recently launched a new feature that lets users bet on cryptocurrency price movements every five minutes.The event signals rising demand for real-time crypto sentiment d
Author  Beincrypto
Feb 13, Fri
Prediction platform Polymarket recently launched a new feature that lets users bet on cryptocurrency price movements every five minutes.The event signals rising demand for real-time crypto sentiment d
goTop
quote