Investment Firm Purchases Sonos Shares, As Company Prepares for New Product Line
Key Points
An investment firm recently purchased over $10 million worth of SONO shares between Feb. 12 and Feb. 17, 2026.
Sonos is currently undergoing structural changes and working on new concepts, including an underwater sanctuary.
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Coliseum Capital Management, LLC, an investment firm and a 10% Owner of Sonos (NASDAQ:SONO), disclosed the purchase of 647,210 shares in multiple open-market transactions between Feb. 12, 2026 and Feb. 17, 2026, valued at approximately $10.18 million, according to a SEC Form 4 filing.
Transaction summary
| Metric | Value |
|---|---|
| Shares traded | 647,210 |
| Transaction value | $10.2 million |
| Post-transaction shares (indirect) | 16,310,563 |
Transaction value based on SEC Form 4 weighted average purchase price ($15.73).
Key questions
- How was the purchase structured, and which entities were involved?
The acquisition was executed by Coliseum Capital Management and numerous affiliate entities. - How does the transaction price compare to recent market levels?
The weighted-average purchase price of around $15.73 per share closely tracked Sonos’s trading range during the period (opening at $15.39 and closing at $15.60 on Feb. 17, 2026).
Company overview
| Metric | Value |
|---|---|
| Price | $15.41 |
| Market capitalization | $1.86 billion |
| Revenue (TTM) | $1.44 billion |
| 1-year price change | 23.68% |
* Price and 1-year performance calculated using Feb. 21, 2026 as the reference date.
Company snapshot
Sonos, Inc. is a leading designer and manufacturer of premium multi-room audio products, offering wireless speakers, home theater systems, audio components, and accessories. It conducts direct-to-consumer e-commerce and has a network of approximately 10,000 third-party retail partners and custom installers worldwide.
What this transaction means for investors
On Jan. 27, 2026, Sonos revealed one of its new flagship audio devices, the Sonos Amp Multi, a multi-channel streaming amplifier that’s expected to be released in the next few months. The device is essentially an audio hub that lets users connect up to 24 speakers in a space and play music independently in each room of a home, or play them all together simultaneously.
Users can use the Sonos app to navigate to which area of a home where they want to stream music. It’s more catered to people with large homes and office spaces, making it somewhat of a niche product. And with its standard Sonos Amp already costing $799, the Multi Amp is expected to be priced well over $1,000, making it a tougher sell for the everyday consumer. However, the company has dedicated a lot of resources to this product, as it’s the first hardware product since the Sonos Arc, a wireless soundbar, in late 2024.
The company took a break from releasing new hardware to focus on fixing its app after it faced overwhelming backlash when it made significant changes in 2024 that were met with strong disapproval by app users.
The sound experience company also has plans to build the world’s first underwater sound sanctuary in partnership with the California Marine Sanctuary Foundation, an environmental nonprofit. But there is no projected timeline for that release.
With SONO shares already down 12.24% in 2026, nearly wiping out last year’s gains, investors may want to monitor how well Sonos’ ambitious production plans actually unfold.
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Adé Hennis has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Sonos. The Motley Fool has a disclosure policy.
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