Why Dollar General Stock Is Up Today

Source Motley_fool

Key Points

  • Shoppers are prioritizing value and affordability.

  • That just happens to be Dollar General's specialties.

  • 10 stocks we like better than Dollar General ›

Shares of Dollar General (NYSE: DG) rose on Thursday after the low-price retailer boosted its full-year profit forecast.

Dollar General's logo is displayed on one of its stores.

Image source: Dollar General.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

People are hunting for bargains

Dollar General's net sales climbed 5.2% year over year to $11.3 billion in its fiscal second quarter, which ended on July 31. The gains were driven by store openings and higher sales at existing locations.

The retailer opened 126 new stores during the quarter. It also remodeled 1,376 stores through a combination of light-touch optimization upgrades and more extensive renovations.

These investments are helping to boost revenue at the company's older locations. Dollar General's same-store sales grew 3.5%.

During a conference call with analysts, CEO Todd Vasos said higher gas prices were forcing shoppers to search for bargains closer to home. With over 21,000 stores situated within five miles of three-quarters of the U.S. population, Dollar General is well-positioned to benefit from these trends.

"We were especially pleased to see our [market] share gains accelerate in the quarter, which we believe demonstrates the strength and broad appeal of our unique combination of value and convenience, particularly in rural communities across America," Vasos said.

All told, Dollar General's net income surged 33.8% to $550.3 million, or $2.48 per share, with tariff refunds accounting for $0.25 of those gains.

Store openings and remodels should continue to drive earnings higher

This impressive first-half performance prompted Dollar General to increase its full-year financial projections.

Management now sees same-store sales rising by 2.5% to 2.9%, up from a prior forecast of 2.2% to 2.7%. It also expects earnings per share of $7.80 to $8.00, up from $7.20 to $7.45.

The discount chain plans to open a total of 450 stores in the U.S. and 10 in Mexico in fiscal 2026. It also expects to remodel as many as 4,250 locations.

Notably, Dollar General's leadership seems to think its shares are still undervalued even after their recent gains. The company intends to buy back up to $700 million worth of its stock in the second half of the year.

Should you buy stock in Dollar General right now?

Before you buy stock in Dollar General, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Dollar General wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $439,308!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,286,826!*

Now, it’s worth noting Stock Advisor’s total average return is 964% — a market-crushing outperformance compared to 212% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of August 27, 2026.

Joe Tenebruso has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
What Crypto Whales Are Buying and Selling as August 2026 and the Fed Decision NearThe best altcoins for August could hinge on one event, the Federal Reserve’s July 29 rate decision, with a possible interest rate hike on the table. That catalyst reprices risk assets, and whale walle
Author  Beincrypto
Jul 29, Wed
The best altcoins for August could hinge on one event, the Federal Reserve’s July 29 rate decision, with a possible interest rate hike on the table. That catalyst reprices risk assets, and whale walle
placeholder
Nvidia Q2 Earnings Spark 4% NVDA Reversal, Is the Selloff Curse Broken?Nvidia’s Q2 earnings topped expectations on August 26, with revenue of $96.2 billion beating the $92.2 billion Wall Street estimate. The chipmaker guided the current quarter to $108 billion. Nvidia (N
Author  Beincrypto
Aug 27, Thu
Nvidia’s Q2 earnings topped expectations on August 26, with revenue of $96.2 billion beating the $92.2 billion Wall Street estimate. The chipmaker guided the current quarter to $108 billion. Nvidia (N
placeholder
XRP Leads Crypto Market Pullback With Nearly 7% Drop: Is the Rally Over?XRP is leading a broader pullback in the crypto market on August 26, sliding roughly 6.6% over 24 hours to trade near $1.37, the worst performance among the top 10 cryptocurrencies.The decline follows
Author  Beincrypto
Aug 27, Thu
XRP is leading a broader pullback in the crypto market on August 26, sliding roughly 6.6% over 24 hours to trade near $1.37, the worst performance among the top 10 cryptocurrencies.The decline follows
placeholder
Silver Price Faces Make-or-Break Week Ahead of Jackson Hole Fed SpeechThe silver price trades near $69.38 after two failed attempts to break $70. Friday’s weekly close will decide the next direction.July inflation data arrives Wednesday, while Kevin Warsh delivers his f
Author  Beincrypto
Yesterday 02: 00
The silver price trades near $69.38 after two failed attempts to break $70. Friday’s weekly close will decide the next direction.July inflation data arrives Wednesday, while Kevin Warsh delivers his f
placeholder
Trump Just Mentioned Micron Stock, But Its Down 5% This WeekPresident Donald Trump praised Micron on Truth Social Thursday afternoon. He called it one of the “hottest” companies in the world. Micron Technology (MU) stock fell anyway.The post cheered a $10 bill
Author  Beincrypto
Yesterday 02: 58
President Donald Trump praised Micron on Truth Social Thursday afternoon. He called it one of the “hottest” companies in the world. Micron Technology (MU) stock fell anyway.The post cheered a $10 bill
goTop
quote