Zuckerberg unveils Meta's enterprise push riding on Muse hype

Meta (NASDAQ: META) has launched a new business called the Meta Enterprise Platform. The platform is built around the recently launched Muse AI agent.

Former MongoDB chief Chirantan “CJ” Desai will run the platform as its Chief Enterprise Platform Officer, and the launch is Meta’s entrance into corporate AI sales at a moment Muse is driving the company’s stock.

What is Meta actually selling to businesses?

CEO Mark Zuckerberg has announced the launch of a new Meta Enterprise Platform in a company newsroom post and on X, calling it “the next major pillar” of Meta’s business alongside its consumer apps and advertising.

The platform puts tools Meta already operates, such as the Muse agent, Meta Business Agent, a Muse API, and Muse Code, in a package and sells them to companies and developers.

Chirantan “CJ” Desai, the former MongoDB chief, will fill the role of Chief Enterprise Platform Officer and run the new platform. Before his time at MongoDB, Desai led product and engineering at Cloudflare and spent close to eight years at ServiceNow, where he served as President and COO.

Zuckerberg stated that Desai’s corporate experience and industry contacts are the reason he was hired, calling the appointment the start of “a new chapter” for the company.

Meta is yet to provide exact details like a date when the platform’s products would be generally available or how they would be priced.

How much is Muse making Meta?

Muse, released on September 8, has added more than $200 billion to Meta’s market capitalization after logging 2.8 million downloads in its first 12 days, Cryptopolitan reported. That download pace was even faster than ChatGPT’s early adoption.

Jefferies estimates that Muse could bring in roughly $10.8 billion a year if it reaches a billion users by the end of 2027, with at least 3% paying, and it lifted its Meta price target to $875.

Zuckerberg said during Meta’s Connect event on September 23 that Muse would stay free for most users, but the company will take a small fee from the purchases and bookings the agent completes.

However, corporate buyers are a harder audience than consumers, and Meta brings baggage. Muse’s enterprise ambitions have so far faced a “trust deficit,” due to the company’s past privacy breaches and content-moderation failures.

Cryptopolitan reported that Meta recently strengthened Muse’s safety warning after an outside researcher found a flaw, initially rated SEV-2, that could have exposed a user’s virtual machine along with their emails and files.

Notably, several AI agents have been involved in incidents where they acted outside of their guardrails, raising concerns about AI safety. For example, an OpenAI agent recently reached Australia’s Medicare portal while Britain’s AI Security Institute logged its unsanctioned actions.

Gartner forecasts spending on securing AI will approach $4.8 billion in 2027, up 68.7% over the prior year.

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