Strategy’s Bitcoin Bet Now $3.35 Billion In The Red As Saylor Tells Investors To Wait

Strategy’s stock is trading below the value of its own Bitcoin holdings — an unusual position for a company that has built its entire identity around the cryptocurrency’s rise.

A Streak That Keeps Going

The Virginia-based firm added 17,994 BTC to its reserves last week, paying roughly $1.28 billion at an average of $70,946 per coin. It was the company’s 102nd Bitcoin purchase and the 11th straight week it has bought more.

Strategy’s total Bitcoin stash is now valued at approximately $52.65 billion, yet its market capitalization sits closer to $47 billion. The gap tells a story investors are watching closely.

Chairman Michael Saylor took to X on Thursday with a message that many read as a direct response to growing impatience. Don’t expect Bitcoin to surge immediately after a big corporate purchase, he said — the gains usually show up later.

The post spread fast, pulling in a wave of reactions — some supportive, some skeptical, and a few that referenced older memes tied to Saylor’s years of Bitcoin advocacy.

You know there’s a delay between the time we buy the Bitcoin and the time Bitcoin goes to the moon.

— Michael Saylor (@saylor) March 12, 2026

Bitcoin was trading around $70,800 at the time of writing. That price leaves Strategy sitting on approximately $3.35 billion in unrealized losses across its holdings.

Saylor Makes The Case For Holding

The losses have not shaken Saylor’s public stance. In a recent Fox Business interview, he laid out a scenario where Strategy continues paying dividends as long as Bitcoin appreciates at least 1.25% annually.

He also said that if prices stay flat for years, the company would have roughly eight decades to rework its capital structure — a timeframe most public companies would never cite as a comfort measure.

His longer-term projection is more aggressive. Saylor has said he expects Bitcoin to grow around 30% per year over the next two decades. That outlook underpins the company’s decision to keep buying regardless of short-term price swings.

Meanwhile, some cryptocurrency analysts flagged a recent uptick in the Coinbase Premium — a metric used to gauge spot demand among US-based buyers. Based on that view, if Bitcoin holds above $70,000, the next resistance level to watch is around $74,000-$75,000.

That figure is close to the average price Strategy paid across all of its Bitcoin purchases. For the company and many traders tracking its moves, it carries weight beyond a simple technical level. Whether the price reaches it soon — or much later, as Saylor suggests — remains to be seen.

Featured image from Gemini, chart from TradingView