Is SoFi Technologies Stock a Buy, Sell, or Hold 49% Below Its 52-Week High?

SoFi Technologies (NASDAQ: SOFI) continues to operate with tremendous momentum. The company's strong fundamental performance speaks for itself.

However, the market isn't convinced that the business has a bright future. This fintech stock now is 49% below its 52-week high (as of Sept. 17).

Are the beaten-down SoFi shares a buy, sell, or hold?

Image source: Getty Images.

The financial data supports a bullish view

How SoFi's shares have fared is not at all representative of the company's underlying fundamental performance, which has been impressive. Growth is the main story investors should pay attention to.

Through the first six months of 2026, adjusted net revenue surged 41% year over year to $1.6 billion. Both net interest income and non-interest income (or fee-based revenue) are additional gains.

The business is having no difficulty adding new members. The customer count currently totals 15.8 million people. This is 35% higher than Q2 2025.

SoFi's leadership team, led by Chief Executive Officer Anthony Noto, has made it a priority to focus on product innovation. In the last year or so, the business launched blockchain-based international money transfers, a U.S.-dollar stablecoin, and an artificial intelligence-powered financial guide called SoFi Coach.

This is exactly the type of playbook that keeps attracting new customers. Not only does SoFi's emphasis on its superior and seamless user experience bring in new members, but the ability to introduce new products and services is valuable from a competitive standpoint.

All banks deal with credit risk

During the past couple of years, SoFi's financial risk has decreased. That's because the company has become consistently profitable. It turned the corner in the fourth quarter of 2023, before posting adjusted net income of $227 million and $481 million, respectively, in 2024 and 2025. And this year, that profit metric is projected to rise by 72% compared to last year.

Management expects adjusted earnings per share (EPS) to increase at an annualized pace of 38% to 42% between 2025 and 2028. It's almost impossible not to get excited about a forecast like this. That's especially true given the fact that SoFi has a track record of making conservative projections and beating Wall Street estimates, which means that shareholders could be in for even bigger bottom-line gains in the future.

With an incredible tailwind like this, it's hard to imagine why the shares have gotten hammered. I think it all comes down to credit risk, which is something all lenders must deal with. SoFi has grown quickly, driven by a surge in deposits, and the investment community probably is concerned that it's not operating with proper discipline.

There isn't any reason to worry just yet. During the second quarter, SoFi reported a net charge-off rate for its personal lending portfolio, which accounts for the majority of its loan book, of 3.7%. This was an improvement from Q1.

A recession is always on the back of investors' minds, though. If economic conditions deteriorate suddenly, borrowers might be unable to make payments. And SoFi's losses would increase.

Buy the dip

In just 10 months, SoFi's stock price has essentially been cut in half. I think it's time for investors to buy the dip without hesitation. If you liked the business a year ago, then you should love having the chance to acquire shares right now after they have fallen so much.

The forward price-to-earnings ratio is 21.3. This is just slightly more expensive than the overall S&P 500 index. Because SoFi's revenue and profit gains are likely to keep growing at a brisk pace, the current valuation might prove to be a no-brainer opportunity five years from now. This company is poised to be a winning addition to the patient investor's portfolio.

Neil Patel has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.