Nvidia increased its supply commitments by $160 billion last quarter, mostly related to memory.
SK Hynix said the memory chip supply shortage could last longer than anyone expects.
The market's reaction to both items is telling.
Micron Technology (NASDAQ: MU) has seen its revenue and profits soar amid booming demand for AI compute, and it could see its pockets get even fatter over the next few years based on recent news from its fellow AI chipmakers. Both Nvidia (NASDAQ: NVDA), which uses memory chips like Micron's in its GPU systems, and SK Hynix (NASDAQ: SKHY), a rival memory chipmaker, announced news suggesting the memory chip supply shortage could last much longer.
The market's reaction to the recent developments provides a clear indication of what the market expects for Micron going forward. Here's what investors need to know.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
Image source: Micron Technology.
Nvidia's second-quarter earnings report included a small detail that could have a huge impact on Micron and the rest of the memory chip industry. The company increased its commitments to suppliers to $279 billion, up from $119 billion in the previous quarter. The $160 billion increase is primarily due to memory procurement, CFO Colette Kress wrote in her prepared statement accompanying the earnings release.
Nvidia likely signed long-term agreements with one or more memory chip suppliers. All three leading chipmakers started signing strategic agreements to guarantee demand well into the future in exchange for locking in prices today. That gives the companies the confidence to build new capacity with a guaranteed buyer at the end of the day. However, it caps how high prices can climb if demand growth continues to outpace supply growth.
Investors have generally seen the long-term agreements as a bullish sign for the memory chipmakers. The guaranteed revenue could reduce the cyclicality that has historically plagued memory chip stocks.
So, the fact that Nvidia made a huge commitment should be a positive signal for Micron stock. Nonetheless, the market didn't seem to react to the news; shares dropped 0.3% the day after Nvidia's earnings release.
At a press conference following the groundbreaking ceremony for SK Hynix's new Indiana manufacturing facility, CEO Kwak Noh-jung said the current memory supply shortage could last through 2030. SK Hynix's Indiana facility isn't set to begin mass production until the second half of 2029, and with a $4 billion price tag, a lot is riding on the continuation of the tight memory chip market.
More importantly, the analyst consensus has been that supply will catch up to demand by 2028 and revenue growth will slow for the memory chipmakers. Micron's most recent guidance was that tight conditions will "persist beyond calendar 2027."
Shares of Micron barely budged on news that SK Hynix's management now expects a favorable market for its products to last through the end of the decade, driven by the unprecedented AI compute build-out.
Despite positive developments or insider commentary on the memory market, Micron stock has barely moved. That suggests the market is already extremely optimistic about Micron Technology's future.
That puts shareholders in a precarious position. Good news will have practically no effect on the stock price, as we saw at the end of August. Micron needs to release news that absolutely blows away expectations to move higher. While it's been done repeatedly over the last year or so, the market's expectations are now sky-high.
On the flip side, any indication that the current earnings cycle won't be as strong as expected or won't last as long as forecast could be devastating for shareholders. The volatile stock could tumble lower on even a hint of bad news because expectations are so high.
Investors may view the stock trading at just 6 times forward earnings as a relatively low-risk opportunity, but that's not the case for a cyclical stock like Micron. There's a lot of uncertainty in those earnings forecasts. A shortfall in earnings relative to expectations could reduce both earnings and the earnings multiple, compounding the downward impact on the stock price.
Of course, exceeding those expectations could have the opposite effect. It's just become increasingly difficult for Micron to do that.
Before you buy stock in Micron Technology, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Micron Technology wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $445,833!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,402,153!*
Now, it’s worth noting Stock Advisor’s total average return is 993% — a market-crushing outperformance compared to 214% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
See the 10 stocks »
*Stock Advisor returns as of September 5, 2026.
Adam Levy has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Micron Technology and Nvidia. The Motley Fool has a disclosure policy.