Crypto.com targets Asian penetration with integration of Broadridge’s global order routing network

• Broadridge connected Crypto.com to its NYFIX network, enabling crypto orders via traditional FIX trading infrastructure.
• Over 2,200 institutional participants can now route crypto trades directly to Crypto.com.
• The integration is NYFIX’s first cryptocurrency connectivity launch in Asia.

Broadridge Financial Solutions has announced that it has connected Crypto.com to its NYFIX order routing network. This will be NYFIX’s first cryptocurrency integration in Asia.

The connection will enable professional traders to route cryptocurrency orders through the same Financial Information eXchange (FIX) infrastructure they use for equities and fixed income. 

The partnership is expected to onboard more than 2,200 buy-side and sell-side participants already connected to NYFIX to make direct crypto orders to Crypto.com.

Crypto.com and Broadcom project cross-platform growth 

This integration allows Crypto.com’s users to access NYFIX Marketplace, with the connectivity route to allow market participants, who are already on NYFIX, to process crypto orders seamlessly to Crypto.com. 

This part of the integration is enabled by Broadridge’s reliable market access and connectivity, coupled with Crypto.com’s liquidity and low-latency performance.

The announcement shared by Crypto.com also includes order routing and drop-copy messaging for post-trade reporting, as well as FIX-based market data. 

Speaking on the partnership, George Rosenberger, Senior Vice President of Broadridge Trading & Connectivity Solutions, stated, “With Crypto.com, we are extending NYFIX’s robust connectivity into the digital asset space, enabling our clients to route orders with the same reliability and transparency they expect from all their trading activity.”

For Crypto.com, the deal extends its reach into the institutional market. 

“Working with Broadridge allows us to connect with a trusted global network that has long served the world’s leading financial institutions,” said Eric Anziani, Crypto.com’s President and Chief Operating Officer.

The partnership is not Broadridge’s first in this space. In 2022, the firm connected Coinbase Prime to NYFIX via FIX for US domestic clients, with Broadridge noting at the time that institutional interest in crypto had been frustrated by the absence of standardized messaging available through conventional order management systems. 

The Crypto.com integration extends that logic globally and, in this case, into the vibrant Asian market for the first time.

Will there be more partnerships like this in the future?

Grayscale predicts 2026 as a year that will be defined by increased connectivity between blockchain-based finance and traditional financial infrastructure and by institutional capital inflows. 

This process gained traction last year with major announcements involving traditional finance firms and firms in the DeFi and digital assets space.

In a February interview, Silicon Valley Bank’s senior vice president of crypto, Anthony Vassallo, stated that cryptocurrency would this year be treated not as an asset class but as infrastructure, with digital asset capabilities becoming table stakes for financial services. 

Broadridge itself has been building in this direction. Its distributed ledger repo platform (DLR) already processes hundreds of billions of dollars in daily repo volume through programmable settlement contracts.