Yatsen (YSG) Q2 2026 Earnings Call: Skincare Growth, Wider Loss

Source Tradingkey

Key Takeaways

  • Yatsen (YSG) reported Q2 2026 net revenue of RMB 1.14 billion, up 5.1% year over year, despite what management described as a challenging beauty industry backdrop.
  • Skincare revenue increased 40.4% and reached 71.5% of total net revenue, while Color Cosmetics revenue declined 35.8% amid brand portfolio optimization and SKU rationalization.
  • Gross margin fell to 73.9% from 78.3%, primarily due to higher Color Cosmetics inventory provisions. Management said the underlying gross margin would have been broadly stable excluding these provisions.
  • Net loss widened to RMB 90.8 million from RMB 19.5 million. Non-GAAP net loss was RMB 99.4 million, versus non-GAAP net income of RMB 11.5 million a year earlier.
  • Selling and marketing expenses rose to 70.7% of revenue, reflecting investment in core skincare brands and higher traffic acquisition costs on Douyin.
  • Management expects Q3 2026 net revenue of RMB 898.6 million to RMB 998.4 million, representing an approximate year-over-year decline of 0% to 10%.

Key Financial Data

MetricQ2 2026Q2 2025Year-over-year change / comment
Total net revenueRMB 1.14 billionRMB 1.09 billionUp 5.1%
Skincare revenueUp 40.4%; 71.5% of total revenue
Color Cosmetics revenueDown 35.8%
Gross profitRMB 843.8 millionRMB 850.4 millionDown 0.8%
Gross margin73.9%78.3%Lower inventory provisions in Color Cosmetics weighed on margin
Total operating expensesRMB 975.7 millionRMB 905.9 millionUp 7.7%; 85.4% of revenue versus 83.4%
Selling and marketing expensesRMB 807.6 millionRMB 722.4 million70.7% of revenue versus 66.5%
R&D expensesRMB 37.3 millionRMB 36.1 million3.3% of revenue in both periods
Operating lossRMB 131.9 millionRMB 55.5 millionOperating loss margin widened to 11.5% from 5.1%
Non-GAAP operating lossRMB 112.1 millionRMB 20.4 millionNon-GAAP operating loss margin widened to 9.8% from 1.9%
Net lossRMB 90.8 millionRMB 19.5 millionNet loss margin widened to 8.0% from 1.8%
Diluted loss per ADSRMB 0.97RMB 0.19Attributable to Yatsen ordinary shareholders
Non-GAAP net income/(loss)Loss of RMB 99.4 millionIncome of RMB 11.5 millionMargin of negative 8.7% versus positive 1.1%
Operating cash flowOutflow of RMB 78.0 millionInflow of RMB 77.7 millionCash generation turned negative
Cash, restricted cash and short-term investmentsRMB 1.06 billionRMB 1.05 billion at Dec. 31, 2025Balance as of June 30, 2026

Business and Operating Performance

Disclaimer: For information purposes only. Past performance is not indicative of future results.
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