Berkshire Hathaway invested $600 million in the Bending Spoons IPO and recently added another $330 million through a private placement.
Bending Spoons acquires digital media and technology businesses.
The stock has soared as high as 87% since its IPO in July.
Warren Buffett spent nearly 60 years at Berkshire Hathaway (NYSE: BRKA) (NYSE: BRKB) buying businesses with durable competitive advantages, strong cash flow, and capable management teams. Now, Berkshire is doubling down on an unfamiliar technology company that went public just three months ago.
On Oct. 14, a filing with the Securities and Exchange Commission (SEC) revealed that Berkshire is investing $330 million in Bending Spoons (NASDAQ: BSP). This follows a $600 million investment during the company's initial public offering (IPO) in July.
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What makes this investment interesting isn't simply Berkshire's involvement. It's how closely Bending Spoons' business model resembles Buffett's own investment philosophy.
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Despite its unconventional name, Bending Spoons operates a straightforward business. The company acquires other businesses, improves their operations, and uses the resulting profits to fund additional acquisitions. Its portfolio includes AOL, Evernote, Vimeo, Eventbrite, and Airtable. I like to think of Bending Spoons as a technology-focused version of Berkshire Hathaway.
Instead of buying insurance companies, railroads, and utilities, Bending Spoons acquires software platforms, digital media properties, and subscription businesses. Although these businesses serve different markets than Berkshire's portfolio, they share several characteristics: recognizable brands, established customer bases, recurring revenue, and opportunities to improve profitability.
Over time, this strategy can create a powerful compounding cycle. Unlike traditional private equity firms, which typically acquire businesses intending to sell them, Bending Spoons has never sold a material business. That philosophy should resonate with Berkshire shareholders.
Buffett favors businesses he can understand, particularly those generating reliable cash flow without requiring constant product reinvention. Although Berkshire eventually became a major shareholder in Apple and Alphabet, its portfolio has historically been less focused on technology companies than that of other institutional investors.
Bending Spoons offers a unique value proposition. Rather than speculating that one software product will become the next blockbuster, Berkshire is investing in a management team that specializes in capital allocation. This is financial jargon for the process of deciding where a company's money should go to generate the highest long-term returns. It's also one of the defining characteristics of Berkshire's track record.
Bending Spoons started trading on the Nasdaq on July 1. While its trading history as a public company is limited, Bending Spoons stock has been anything but boring. Shares opened at $31 on their first day of trading. By mid-August, the stock had soared to $58.
These types of abnormal pops are not unusual for IPO stocks. However, before Berkshire's latest investment, Bending Spoons' shares had retreated to around $37, giving back most of the easy money.
Following Berkshire's $330 million investment, Bending Spoons stock skyrocketed 44% in one day and now trades in the mid-$50 range again. Smart investors understand the important distinction between buying a great business and paying a great price.
Berkshire's latest deal with Bending Spoons is actually a private placement, meaning Berkshire is purchasing newly issued shares directly from the company rather than buying them on the open market. The investment conglomerate is purchasing 10 million shares at $33 per share. The transaction increases Berkshire's ownership stake in Bending Spoons to roughly 4%.
Investors can see that Berkshire negotiated its latest investment near the IPO price. By contrast, investors purchasing Bending Spoons' stock today would be paying roughly 67% more per share.
As a former mergers and acquisitions analyst, I can say firsthand that acquiring businesses is a relatively straightforward process. But integrating them successfully, improving profitability, and avoiding high costs is a tougher needle to thread.
Against this backdrop, following Bending Spoons' sharp rally, I wouldn't chase momentum around $50 or more. I'd prefer to wait for a more attractive entry point -- closer to Berkshire's purchase price -- while continuing to monitor the company's earnings and acquisition performance.
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Adam Spatacco has positions in Alphabet. The Motley Fool has positions in and recommends Alphabet, Apple, and Berkshire Hathaway. The Motley Fool recommends Nasdaq. The Motley Fool has a disclosure policy.