1 Investment Firm Just Loaded Up on Yeti Shares. Here's why.
Key Points
Reinhart Partners increased its Yeti stake by 373,641 shares with an estimated transaction value of $14.37 million, based on quarterly average pricing.
Its quarter-end position value rose by approximately $45.76 million, reflecting both trading activity and stock price movements.
Yeti now accounts for 4.02% of the fund’s AUM, which places it among the fund’s top five holdings.
- 10 stocks we like better than Yeti ›
What happened
According to a Securities and Exchange Commission (SEC) filing dated Feb. 10, 2026, Reinhart Partners, LLC. increased its position in Yeti by 373,641 shares during the fourth quarter of 2025. The estimated value of the additional shares acquired was $14.37 million, based on the average quarterly closing price. At quarter-end, the total Yeti position was valued at $134.08 million, up approximately $45.76 million from the prior period, reflecting both trading and price movement effects.
What else to know
After this buy, Yeti accounted for approximately 4.02% of 13F reportable AUM at the end of December 2025.
Top holdings after the filing, other than Yeti:
- UNK: FCNCA: $167 million (approximately 5.0% of AUM)
- NASDAQ: SIMO: $145.9 million (approximately 4.4% of AUM)
- NASDAQ: IDCC: $133 million (approximately 4.0% of AUM)
- NASDAQ: ACLS: $127.7 million (approximately 3.8% of AUM)
- NASDAQ: SKWD: $123.5 million (approximately 3.7% of AUM)
As of Feb. 10, 2026, shares were priced at $47.06, up approximately 30.2% over the past year, outperforming the S&P 500 by 15.79 percentage points.
Company overview
| Metric | Value |
|---|---|
| Market capitalization | $3.66 billion |
| Revenue (TTM) | $1.83 billion |
| Net income (TTM) | $160.31 million |
| Price (as of market close February 10, 2026) | $47.06 |
Company snapshot
- Yeti offers hard and soft coolers, drinkware, bags, outdoor living gear, and accessories primarily under the YETI and Rambler brands.
- The company generates revenue through direct-to-consumer e-commerce, independent retailers, and international distribution channels.
- It targets outdoor enthusiasts, recreation consumers, and specialty retail shoppers in the United States and select international markets.
Yeti designs premium coolers and drinkware for outdoor enthusiasts, leveraging a multi-channel strategy to reach a broad consumer base. The company is a leading designer and distributor of premium outdoor products, focusing on durable coolers and innovative drinkware. Its consistent growth reflects strong positioning within the leisure and outdoor recreation market.
What this transaction means for investors
This new filing comes about one week before Yeti releases fourth-quarter and fiscal-year 2025 financial results on Thursday, Feb. 19. Investment firm Reinhart Partners is clearly confident in the business. But interested investors should watch the upcoming report closely.
That’s because Yeti’s business has been under pressure recently. Its products are certainly discretionary for consumers who may be looking to tighten their financial spending. That’s not the company’s only issue, either.
In the third quarter, Yeti’s adjusted earnings per share decreased 14%, even as net sales increased 2%. The company cited the “unfavorable net impact from higher tariff costs in the third quarter” as the reason. Yeti’s international sales actually increased by 14%, while sales in the U.S. declined 1%.
The company continues to innovate, however. Management is confident enough to increase its share repurchase target to $300 million. Yeti also updated fiscal year guidance slightly to the high end of prior projections for sales and free cash flow.
Yeti is also transforming its supply chain and diversifying its manufacturing footprint to address tariff and supplier issues. That work is likely why Reinhart Partners added more Yeti to the portfolio. The upcoming fourth-quarter report will help investors determine whether tariff and supply chain headwinds are now in the past.
Should you buy stock in Yeti right now?
Before you buy stock in Yeti, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Yeti wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $443,353!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,155,789!*
Now, it’s worth noting Stock Advisor’s total average return is 920% — a market-crushing outperformance compared to 196% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
See the 10 stocks »
*Stock Advisor returns as of February 11, 2026.
Howard Smith has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Skyward Specialty Insurance Group. The Motley Fool recommends Yeti. The Motley Fool has a disclosure policy.
Recommended Articles
