Nvidia to join a supply chain expo in China

The third edition of the China International Supply Chain Expo, scheduled from July 16 to 20 will welcome over 230 new Chinese and foreign participants, and Nvidia will be in attendance for the first time, according to Chinese state broadcaster CCTV. 

Nvidia’s status as an attendee comes at a crucial time as the company, recognized as the market leader for artificial intelligence-related chips, has been trying to bolster its decreasing share of the Chinese market without compromising the increasingly strict U.S. export controls aimed at curbing China’s access to the types of advanced chips the firm manufactures.

From quantum leaps to agentic AI and robotics, Europe isn’t just adopting AI — it’s building it. Dive into the #GTCParis keynote highlights and discover how NVIDIA is helping power the next industrial revolution.

Read the full recap on our blog: https://t.co/b3Dib1Yo24… pic.twitter.com/wrlZXybOkR

— NVIDIA (@nvidia) June 11, 2025

Nvidia’s attendance shows commitment to the Chinese market

The upcoming expo could not have come at a better time. It is famous for providing a platform for foreign participants to demonstrate their commitment to the Chinese market, an area Nvidia has been suffering in recently.

Nvidia predominantly operates out of the U.S. and as such, must obey its rules. This puts it in a tough spot as the U.S. has doubled down on its efforts to ensure China does not get its hands on advanced chips that it believes could threaten its national security or world peace.

Nvidia’s presence at the upcoming expo is expected to do damage control to the bleeding market shares, as it is an opportunity to show commitment to the country.

For years now, there have been calls for less reliance on Chinese supply chains and markets. However, U.S. firms like Nvidia that depend on those things are expected to represent the largest contingent of foreign businesses at this year’s expo, with an increase of 15% compared to last year, CCTV claims.

Rivals press forward while Nvidia struggles in China

Nvidia’s market share in China’s AI chip market has suffered this year, largely due to the new administration intensifying efforts to stall Beijing’s AI progress.

Reports claim the company’s market share dropped from 95% at the start of the Biden administration to 50% by May 2025, and the supply crunch is pushing Chinese companies toward domestic alternatives.

Nvidia now has to deal with competitors like Huawei, with its Ascend 910B chip, which has gained traction in China, filling the vacuum left by restricted Nvidia products.

Huawei’s chips are not as advanced as Nvidia’s yet, but they are good enough for many AI applications, and Chinese firms are getting increasing support from the government to develop local supply chains.

After all, it does not seem like geopolitical tensions or tech rivalry between America and China will end anytime soon. The Trump administration initially considered loosening some restrictions but later maintained tight controls on high-end AI chips.

Huang is not happy about this and has criticized America’s export controls as a “failure,” because they have forced Chinese companies to accelerate domestic chip development, reducing their overall dependence on Nvidia’s products.

In the meantime, the chip company is adapting by designing China-specific chips that comply with U.S. regulations. It announced a new Blackwell-architecture chip in May, tentatively called the B20, priced lower than the H20.

The chip uses standard GDDR7 memory and simpler manufacturing to stay within export limits. The company is also exploring another Blackwell-based chip for China, with production potentially scheduled to start in September 2025.

Huang has also maintained close ties with Chinese stakeholders, visiting Beijing in April 2025 to meet with officials and DeepSeek’s founder to discuss compliant chip designs and now his company is expected to be present at the upcoming Chinese expo.

And in the event that Nvidia is unable to win back its market share, it is already in the process of  expanding elsewhere. The company has announced AI infrastructure projects in Europe and has also secured deals in Saudi Arabia and the UAE, thanks to the Trump administration.

KEY Difference Wire helps crypto brands break through and dominate headlines fast